Руда

Ruda Viktoriia
CONTACT
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[відкрити контакти](див. вище в блоці «контактна інформація»)
https://t.me/RudaVictoriia
Kyiv, Ukraine

WORK EXPERIENCE
PR and Communications Manager| July 2024 Content writer| Apr 2022 - July 2023
- Jan 2025
Web3.World (Decentralized exchange), Dvizh (crypto
NDA exchange company), Oasis Gallery (NFT marketplace)
Niche: crypto, blockchain Crafting engaging and informative content for
Amplifying brand narrative through targeted media Twitter and Instagram, focusing on Web3 and
outreach and community engagement strategies; blockchain narratives;
Designing and implementing comprehensive Creating visually appealing and educational
communication frameworks that elevate brand graphics that explain complex crypto concepts in
trust and audience interaction; an accessible manner;
Conceptualizing and executing dynamic event Developing a consistent brand voice that resonates
marketing campaigns to maximize brand exposure with crypto enthusiasts, investors, and tech-savvy
and audience connection; audiences;
Cultivating strategic ecosystems of partnerships, Producing short-form content that captures
thought leaders, and media connections to expand current market trends, project updates, and
brand reach; industry insights;
Implementing sophisticated performance Implementing storytelling techniques to make
measurement methodologies, utilizing advanced technical blockchain information more digestible
analytics to continuously refine communication and shareable;
approaches; Collaborating with marketing and technical teams
Focusing primary operational efforts within the to ensure accuracy and alignment with brand
Ukrainian market landscape; messaging.
Delivering in-depth market intelligence and
strategic insights to drive targeted brand Assistant accountant | Dec 2021 - Apr
positioning and market expansion. 2022
Baker Tilly Ukraine
PR/Marketing Specialist | July 2023 - Jan 25
NDA Specialist of the department of
Niche: crypto, DeFi (cryptocurrency exchange) communication with clients | Jun
2021 - Dec 2021
Driving strategic media engagement to amplify Neobank Sportbank
brand visibility and market positioning;
Orchestrating comprehensive content strategies, Junior Analyst | 2020-2021
spanning both professional press narratives and
Ukrainian Association of FinTech and Innovation
authentic user-generated storytelling;
Companies (Internship)
Crafting holistic marketing blueprints that
establish robust communication channels for
international market penetration; LANGUAGES
Executing global marketing initiatives with
specialized attention to EMEA and North American
market landscapes, implementing nuanced, region- English - Upper-Intermediate (B2)
specific campaign adaptations; Ukrainian - Native Language
Leveraging advanced analytics and market
intelligence to generate insights that guide
strategic marketing decisions and optimize
campaign performance metrics.
HARD SKILLS: EDUCATION
PR strategy and communications Kyiv National Economic University
Marketing analytics and market research Corporate finance
SMM campaign management 2020-2024
Content creation and copywriting
Cryptocurrency and DeFi ecosystem knowledge The Philipp University of Marburg
Financial literacy and corporate finance Economics
Business modeling Sep 2022 - Dec 2022
Web3 project experience
State Tax University
Business, trading and stock exchange
Sep 2024 - Dec 2025
SOFT SKILLS:
Leadership capabilities
Strategic thinking
Communication skills
Creativity (content strategy development)
Adaptability
Entrepreneurial mindset
Project management (PR campaign coordination)
Team collaboration
Analytical abilities
Attention to detail (essential for finance and
content work)

LICENSES &
CERTIFICATIONS
Skvot
PR Basis
To be issued May 2025

KNEU Startup School
Winning and receiving a grant to develop
my own financial startup to work with RWA
(real world assets)
Issued May 2024

Impact Canvas

Business modeling bootcamp
Issued May 2024

WhiteBIT & Mintsyfra
A crypto-literacy course
Issued Apr 2023