• PRO

Максим

COO, 40 000 грн

Розглядає посади:
COO, Digital marketer, Marketing director, CMO
Вид зайнятості:
повна, неповна
Вік:
25 років
Місто проживання:
Чернівці
Готовий працювати:
Дистанційно

Контактна інформація

Шукач вказав телефон та ел. пошту.

Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.

Досвід роботи

Internet-marketer

з 11.2024 по 02.2025 (3 місяці)
Mindforce | FFA, Дистанційно (Освіта, наука)

Responsible for developing and optimizing marketing strategies in the cryptocurrency education niche across all funnel levels: TOF, MOF, BOF, engaging both cold and warm audiences. Leveraged end-to-end analytics to track project dynamics daily, assessing marketing campaign effectiveness and funnel performance based on budgets, conversions, financial indicators, and KPIs.

Developed sales funnels to match audience expectations, spanning from beginners to experienced crypto investors. Collaborated with analytics, sales, content, design, and technical teams to create webinars and marketing activities to ensure campaign profitability.

Key Responsibilities:
1. Funnel Analysis:
- Conducted monthly in-depth analysis of funnels, including creatives, landing pages, chatbot flows, webinars, and audience engagement.
- Developed new hypotheses to enhance business metrics.
2. Audience Segmentation:
- Designed a segmentation system for personalized communication with different customer personas.
- Built and launched targeted marketing campaigns.
3. A/B Testing:
- Developed an A/B testing framework across all funnel communication levels: landing pages, chatbot messages, and webinar rooms.
4. Webinar Creation:
- Designed the structure and content for webinars.
- Developed automated webinar sequences.
5. Campaign Management:
- Monitored key performance indicators (KPIs) affecting campaign efficiency.
- Adjusted campaigns to improve ROAS and conversions.
6. Training and Optimization:
- Analyzed reports from cross-analytics, traffic, product, and sales departments.
- Conducted competitive analysis to refine marketing strategies in online education.
7. Product Deep Dive & Content Development:
- Researched internal resources and external best practices in digital marketing to generate fresh content ideas.

Chief Marketing Officer

з 11.2021 по 10.2024 (2 роки 11 місяців)
Jooki / Rextier, Чернівці (Роздрібна торгівля)

Led the company's growth and achieved commercial objectives by managing a team of 13 with a monthly marketing budget of $14,000. Conducted monthly strategic planning and execution, overseeing each team member's performance (FB/IG targeting specialists, Google Ads and SEO experts, SMM team, Influence manager, designer, videographer, marketplace administrators, website and Tg/Vb bots administrators, phone and chat sales managers), creating monthly task plans, setting KPIs, and monitoring results.

Polish Market Expansion: Launched a website and an Allegro store; remotely organized warehouse operations in Poland; developed a Polish website (localized design, pricing, offers, subscription funnels, and abandoned cart retargeting). Supervised traffic acquisition contractors, created an Allegro store, launched ad campaigns with segmented products, configured CRM Baselinker for near-total automation, set up integrations with marketplaces and website, automated workflows, selected logistics company, analyzed market options, negotiated contracts, and coordinated accounting work (optimized sales reporting).

German Market Expansion (Amazon FBA): Started an Amazon store from scratch with FBA model: registered VAT, analyzed potential niches/categories, performed competitive analysis for demand and niche pain points, created semantic core, developed product and listing designs, launched Amazon PPC campaigns, and moderated listings.

Main Responsibilities:
- Annual company marketing strategy development.
- Monthly marketing campaign planning.
- Monthly task allocation per department.
- Assigning tasks to team members.
- Monitoring contractor performance.
- Developing A/B web design tests.
- Created motivational system for finding new product SKUs.
- Product research.
- Target audience segmentation.
- Identifying potential audience.
- Competitor analysis.
- Setting motivational KPIs for contractors.
- Advertising campaign efficiency analysis.
- Financial planning.
- SKU search and analysis.
- Creating offers/promotions.
- Finding new traffic sources.
- Product pricing.
- Launching Shopify projects from scratch.

Head of sales

з 07.2021 по 10.2021 (3 місяці)
SV Motors, Чернівці (Автобізнес та автосервіс)

Developed systems for managing sales representatives' workflows, recruited and onboarded new team members, and enhanced qualifications of a 10-member sales team.

Marketer / Head of Sales

з 09.2020 по 09.2021 (1 рік)
Opora, Чернівці (Освіта, наука)

E-commerce project in infobusiness: online courses in financial literacy and accounting.

- Developed marketing strategies and sales funnels.
- Searched for new customer acquisition sources.
- Set up targeted Instagram/Facebook advertising.
- Created Telegram bots with autonomous sales funnels.
- Built automated funnels on GetCourse.
- Created promotional creatives.
- Analyzed and recruited targeting and SMM specialists.
- Searched, hired, and trained sales managers.
- Improved qualifications of sales team members.
- Developed training and adaptation systems for sales teams.

After 3 months working as a marketer, I noticed a decline in client handling quality. Took initiative to train the sales department, resulting in a 14% conversion increase within two weeks.

Освіта

Chernivtsi National University

Finance, Banking, and Insurance, Чернівці
Вища, з 2018 по 2021 (3 роки)

Master’s Degree

Знання і навички

  • Digital-маркетинг
  • Google Ads
  • Налаштування контекстної реклами
  • Розробка маркетингової стратегії
  • Facebook Ads Manager
  • Лідогенерація
  • Google Tag Manager
  • Google Analytics
  • SEO
  • Digital marketing
  • Email Marketing
  • Marketing research
  • UX/UI-дизайн
  • Копірайтинг
  • Продакт-менеджмент
  • Управління проєктами
  • Планування проєкту
  • Маркетингове планування
  • Стратегічне планування
  • Бізнес-планування
  • Стратегічний маркетинг
  • Знання технік продажу
  • Побудова відділу продажу
  • Побудова воронки продажу
  • Побудова відділу маркетингу
  • Email-маркетинг
  • Маркетинговий аналіз
  • Маркетингові дослідження
  • Пошуковий маркетинг
  • Маркетинг
  • Cryptotrading
  • Закупівля товарів
  • Аналітичне мислення
  • Ведення звітності
  • Розробка SEO-стратегій
  • Розробка SMM-стратегії
  • Brand management
  • Бренд-менеджмент
  • Запуск нових брендів
  • Веб-дизайн
  • Веб-аналітика
  • A/B testing
  • Управління відділом продажу
  • Управління персоналом
  • Впровадження системи KPI
  • Оптимізація бізнес-процесів
  • Аналіз ринку
  • Аналіз цільової аудиторії
  • Конкурентний аналіз
  • Meta ads

Інші резюме цього кандидата

Схожі кандидати

Усі схожі кандидати


Порівняйте свої вимоги та зарплату з вакансіями інших підприємств: