Тамара

Tamara Kalinichenko
[відкрити контакти](див. вище в блоці «контактна інформація») — preferred method of communication
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
Desired position
Challenging position withiin Supply Chain, Commercial Marketing, Demand Planning, Logistics

March 2017 – March 2025
8 years

Avon Cosmetics Ukraine
Kiev Oblast, avon.ua — FMCG (non-edible)
Senior Excess Planner, Ukraine and Georgia
•Maintaining healthy Inventory level in Ukrainian and Georgian branches by means of thourough shipments control, following agreed disposition plan and launching ad-hoc actiities targeted at reducing inactive stock
•Identifying excessive products to include such to a proper sell off vehicle (Internet Sell Off, Promo Offers, Brochure Sell offs, Rep Net Offers, etc ) at relevant price, keeping in mind the cannibalization impact; demand planning and sales result reporting
•Providing Obsolescence provision data to the finance
•Ukrainian warehouse clearance (April 2022 – March 2024) by means of donating products to the charity organization, wholesale offers for Partners, Employee Lucky Bags offerfs, re-export to Poland, destruction
•Launching operations in March 2024 at the warehouse in Shchastlyve with proper inventory level to maintain high service KPIs without compromising Inventory balance

July 2014 — March 2017
3 years

Avon Cosmetics Ukraine
Kiev Oblast, avon.ua — FMCG (non-edible)
Supply Chain Supervisor, Eastern Europe
•Aligning and leading the activity of the international supply chain team of 6 people located in Ukraine and Kazakhstan ; cooperation with the supply chain colleagues across Eastern Europe in every routine related to timely covering of the demands in EE markets.
•Daily control over the Imported CFT supplies to Eastern European markets. Identification of the potential issues related to the CFT supplies and agreeing further steps to eliminate any negative impact of issues discovered (e.g. limiting the stock for the key segments of the Reps, initializing the substitution and alternatives proposals, importing products from other markets, etc)
•Close cooperation with Manufacturing sites to highlight the key products/launches , identifying the risks and working out the ways to protect service level in all the markets within responsibility.
•Protecting healthy service level in the EE markets and keeping focus on the healthy level of the inventory across EE. Initiating Stock re-deployment process in order to recover Inventory situation in some markets/branches (especially, KZ) while not affecting the Inventory situation in other markets/branches.
•Initiating and leading the process of the Tag setting in the E-brochure for the products that are sold out, have limited stock or delayed
•Special control onto the supplies to Georgia in order to recover and support high level of the service by means of implementing the Pre-build process on campaign basis – enabled to recover GE service in 2014 and hit the target and over-perform the targets in every campaign since the beginning of 2015.
•Close control over the PFG supplies to Ukraine and Georgia, cooperating with Marketing team in frames of making adjustments to Customer Brochures, especially during the 2-Step Printing Process.
November 2012 — November 2013
1 year 1 month

International Airport "Boryspil", State Enterprise
Borispol, kbp.aero — Transportation, Logistics, Warehousing, International Logistics
Head of Aviation Activity Department, Commercial Division
•Leading the team of 5 people responsible for managing key accounts, contracts preparation, timely contracts prolongation, adjustments, etc. based on the agreements reached by the Airport and a Client (airlines, service providers).
•Managing the Airport Revenues coming from the core Airport Activities (~80% of total Airport Revenue), by means of attracting new clients, cost optimizations, introducing new services and opportunities for the Carriers in order to satisfy the Carriers' expectations. Resulted in reducing the gap in profit plan from -20% underperformance in January to -4% underperformance in November
•Leading negotiations with International and Domestic Carriers targeted onto selling the Ground Handling services or extending the existing cooperation with new services. Resulted in selling ground handling services to such airlines as Utair Ukraine, Belavia, Fly Georgia, etc.
•Leading negotiations with major International Carriers such as Emirates, Swiss Air, Air Astana , Aegean Airways, Jat Airways etc and engaging them into operating their flights to Ukraine. Resulted in Air Astana operations from March 2013, Swiss and Emirates signed contacts (including full ground handling) in October and started operations in October and January respectively.
•Submitting core messages to the PR department and supervision over the communication preparation.
•Contributing to the revision of the strategic plan of the airport development and suggesting actions for its further development toward the Hub option.
•Supervision of the contracts preparation and their fulfilment by the parties (over 200 contracts); evaluation of the contracts values and applying the evaluation results into the enterprise forecast.
•Building cross-functional relationships with Finance, Operations, Legal, Customer Service, PR in order to ensure effective communication between the departments and timely project accomplishments.
January 2010 — November 2012
2 years 11 months

Avon Cosmetics Ukraine
Kiev Oblast, avon.ua — FMCG (non-edible)
Marketing Excess Planning Coordinator in Eastern Europe
•Total control over inventory situation in Ukraine and Georgia in order to achieve the EE inventory level goal, maintaing healthy inventory structure (inactive inventory to stay on the level below 15% of the total)
•Ensuring optimal Size of Line, balancing new product launches and discontinuing the non-productive / not-relevant (doggy) products from the portfolio; managing the life-cylce process across the region.
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•Active contributor into strategic planning on the local and regional level.Preparing the recommendation for the Obsolescence provision to be reflected in the financial reports for Ukraine & Georgia.
•Tracing as well as anticipating the inactive stock generation; planning the Obsolete stock by means of creating smart propositions in brochures, flyers, Internet – choosing proper sell off vehicles, offering smart price ensuring proper balance between demand, profitability and general impact onto the company business. Resulted in reaching 10% sales (on average) generated by the inactive products offering, the average impact onto campaign gross margin never exceeded -1.2pp.
•Contributing and leading the regional projects (e.g. Everybody Wins in EE, Skin Care Recovery in Ukraine & Georgia, Buy More Save More, Product Availability Indicators and Alternative Offers for Out-Of-Stock, etc).
May 2009 — November 2009
7 months

Avon Cosmetics Ukraine
Acting Marketing Manager
•Leading the team of 11 people whose expertise captured Media and communication, ATL & BTL management, pricing, demand forecasting and analytics, campaign planning and execution.
•Working over the Marketing long-term and short-term strategy for key categories, developing strategies for new categories/brands launches
•Tactical campaign planning to ensure it is done up to KPIs, budget, local relevance.
•Strategic pricing and tactical price moves (especially in the volatile economic environment when pricing was an important milestone to catch up with the local currency devaluation and recover profitability). On-going price monitoring (retail auditing ) and adjustments to keep with the inflation on the one hand and not to lose to the retailers, on the other hand.
•Preparing the business cases for marketing and sales initiatives, that highlighted risks and opportunities in every possible scenario (optimistic, pessimistic, realistic), in order to ensure positive ROI and achieving the goals
•Ensuring proper brand management with strong focus onto the brands' unique features, consistent messaging and trade marketing activities.
•Developing single and sharp approach to the communication rules embracing the total quarterly message under one “umbrella” (e.g. Reach for the Stars platform in Q4 2009 resulted in ~ 20% sales growth vs PY in the crisis environment)
•Building strong partnership within the organization in order to provide the united campaign support to all layers of the Field by means of close cooperation with Finance, Sales Support and Customer Service.
•Brochures and other POS materials adaptation, briefing the creative teams and agencies.
•Managing marketing budget and budget allocation for best ROI, regular post campaign result evaluation and its impact onto the P&L.
•Negotiating with CEE Marketing and presenting marketing plans to local management team and Sales force.
•Developing impactful communication platform in Internet, utilizing company web-site, social media.
•Participation in regional and local projects.
May 2006 — May 2009
3 years 1 month

Avon Cosmetics Ukraine
Marketing Campaign Planning and Excess Planning Supervisor
•Leading the team of 3 people responsible for campaign planning and plans executions
•Training the campaign planning team and controlling the execution
•Coordination of the brochure and other POS preparation process
•Copy-editing the materials related to the key products launches
•Cascading relevant information on campaign key launches to the field
•Preparing communication to IT, Customer Service, Sales, Supply Chain related to the campaign planning
•Tracing the excess stock for Finished Goods, components and raw ingredients both in-country and at the manufacturing locations
•Preparing relevant disposition plans, forecasting and reporting excess generation and disposition
•Preparing the recommendations for Obsolescence provision for slow-moving stocks.
•Participation in regional and local project groups working over service improvement, stock building and product line simplification.
May 2002 — May 2006
4 years 1 month

Avon Cosmetics Ukraine
Supply Chain Analyst and Excess Planning Coordinator
Products supply to Ukraine from manufacturing
•Daily sales analysis and long-term sales forecasting,
•Estimates adjustments on SKU level
•Control over the inactive stock both in-country and at manufacturing
•Taking decision regarding further actions directed onto reduction of Inactive stock
•Preparing recommendations to Marketing regarding the campaign disposition actions
December 2000 — May 2002
5 years 6 months

Avon Cosmetics Ukraine
Personal Assistant to the Head of Operations
•Coordination of all OPS managers activity
•Participation in budget preparation, correspondence with European and U.S. headquarters
•Provide timely information delivery from the Head of OPS to everybody involved
•Carrying regular reports on OPS accomplishments
June 1999 — December 2000
1 year 7 months

Ukraine International Airlines
Check-in Agent at Passenger Handling Department
•High quality service to key air-companies allocated in Boryspil (KLM, Austrial Airlines, British Airways, Lufthansa, etc) in all matters related to the passengers handling during the check-in process
August 1997 — June 1999
1 year 11 months

International Airport "Boryspil", State Enterprise
Air Security Inspector
Higher education
2002
Kiev National Economic University
Law as an Economy Regulatory Means, Law, Social and Economic Education
1999
Kiev State Linguistic University
English and Spanish Languages and foreign literature, Education in Philology
Professional development, courses
2014
Marketing Growth
Be First Marketing School, Marketing
2013
Tough Speaking
Sila Slova Training Centre ("The Power of Word"), Public Speeches, negotiations, discussions
Key skills
Languages
Ukrainian, Russian — native
English — I am a fluent speaker
Spanish — I can attend an interview
Additional information
About me
Excellent user of MS Office (Word, Excel, Power Point), Internet, e-mail Programs (Lotus Notes, Outlook), capable to quickly learn any program.
Excellent presentation skills, effective in communication with clients, partners, colleagues and managers; excellent tactical planner and good strategy builder. Have proven ability to face challenges head-on and execute the decisions for achieving the desired results. Committed to business objectives.