Denys

Denys Poptsov
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• Male
• Marital Status: Married
• Nationality: Ukrainian
• Country of residence: Ukraine/Spain
• Previous position: Head of Export Department
• Previous Company: “POTOKY LLC” Ukraine.

PROFILE:

Accomplished and results-oriented Sales & Project Management Leader with over 20 years of international experience in
driving export growth, market expansion, and strategic sales across Europe, the USA, the Middle East, Asia, and Africa.
Proven expertise in developing and executing high-impact business strategies for multinational companies in the steel, oil
extraction, energy, and agri-food sectors. Known for turning underperforming operations into profitable ventures, cultivating
long-term client relationships, and aligning commercial strategy with production capabilities. Adaptable, analytical, and
multilingual—ready to deliver success in dynamic international environments.

WORK EXPERIENCE:

2020 – 2024 "POTOKY LLC" Oil Extraction Plant Dnipro Ukraine.
Position – Head of Export Department (Ukraine, s.Dnipro).
Objectives: Development of Export sales for (Sunflower protein concentrate, sunflower meal, sunflower oil) to
European market and Mediterranean region.
Responsibilities:
• Development of sales in European and Mediterranean region;
• Strategy development for new product promotions and marketing (Sunflower protein concentrate);
• Preparation and implementation of short-term goals, control over timely achievements;
• Price level identification by product, region and clients;
• Clients segmentation (market, client, product, quantity of consumption);
• Managing relationships with key clients (meetings, presentations, negotiating, and establishment of long-
term relationship);
• Preparation of annual quantitative and financial sales budget plans;
• Control of implementation for annual budget targets in the context of (month, quarter, half-year, year);
• Sales reports preparation: quarterly, annually;
• Control and coordination of involved team players;
• Quarterly evaluate performance ensuring that all commitments are met;
• Continuous monitoring and analysis of competitor advantages;
• Control over the level of clients satisfaction with corporate products and services;
• Active participation in the process of quality management (based on market demand and a clients-specific
requirements);
Results of performance: Develop and Increase International sales volume: Sunflower protein concentrate from
point zero to 18 000mt, sunflower meal from 20 000 to 96 000mt, sunflower oil from point zero to 290 000mt to
European market and Mediterranean region. resulting in a growth in repeat Export sales. Increased profitability by
100% while reaching maximum production capacity through strategic B2B partnerships.

2016 – 2020 "Rustavi Steel LLC" Rustavi Georgia.
Position - Deputy Sales Director / Consultant (Georgia, Rustavi).
Objectives: During next two-years develop sales of tubular product in European market and began to enter USA
market.
Responsibilities:
• Development of sales in European and USA markets;
• Strategy development for product promotions;
• Preparation and implementation of short-term goals, control over timely achievements;
• Price level identification by product, region and clients;
• Customer segmentation (market, client, product, quantity of consumption);
• Managing relationships with key clients (meetings, presentations, negotiating, and establishment of long-
term relationship);
• Preparation of annual quantitative and financial sales budget plans;
 • Control of implementation for annual budget targets in the context of (month, quarter, half-year, year);
• Sales reports preparation: quarterly, annually;
• Control and coordination of involved team players;
• Quarterly evaluate performance ensuring that all commitments are met;
• Continuous monitoring and analysis of competitor advantages;
• Control over the level of clients satisfaction with corporate products and services;
• Active participation in the process of quality management (based on market demand and a clients-specific
requirements);
Results of performance: Spearheaded international export sales for tubular steel products into Europe, USA, and
Middle East.- Launched first-ever orders to new markets in the USA and expanded volume in Europe and Middle
East.- Contributed to strategic planning of production output to meet increasing international demand.

2014 – 2016 “DOMINEUS INTERNATIONAL TRADE LTD” Spain Madrid.
Position – Consultant.
Objectives: negotiate and support fulfillment of contractual agreements for procurement and sales of wheat flour
Responsible for:
• Market research and trends monitoring for bought suppliers and the buyers;
• Negotiation of prices formation and contractual terms;
• Control of the accuracy for contracts and specification signing;
• Coordination for Preparation of shipments schedule and balance shits of payments;
• Control Coordination of the shipping documents preparation and transformation;
• Coordination of producers and forwarding agents;
• Control and coordination for fulfillment of contractual obligations of bought parties.
Results of performance: - Managed procurement and sales of wheat flour through high-stakes contract
negotiations. Supply to African Market 40 000 tons of wheat flour Increased company profitability by 48% through
improved deal structuring and margin optimization.

2013 – 2014 “Lauffer group” Kiev Ukraine.
Position - Deputy Sales Director for wheat flour (Africa, Middle East, Asia).
Objectives: During next two-years develop sales of wheat flour to Africa, Middle East, Asia USA market.
Responsible for:
• International market research of wheat flour consumptions;
• Developing relationship with international clients;
• Planning and monitoring the implementation of the sales budget;
• Financial planning; coordination of internal services of the company;
• Monitoring of the Market situation;
• Control and coordination of the preparation of tender documents;
• Control, coordination and submission of proposals on technical, financial, price, legal, and service aspects
in order to satisfy customer needs;
• Tracking the trends of market development;
• Preparation of quarterly reports.
Results of performance: Opened new export markets across Africa, the Middle East, Asia, and the USA.- Boosted
order placement from 25% to 80% of factory output, increasing profitability by 24%..

2013 – 2013 "VESTAS" Kiev Ukraine.
Position - Deputy Sales Director of wind turbines (Ukraine, Western Europe).
Objectives: Sales development of wind turbines, in the regions of Ukraine and Western Europe.
Responsibilities:
• Control and coordination of managers;
• Budget planning and control of achieving a sales target;
• Financial planning; Daily communication with clients and co-ordination of internal corporate services;
• Market monitoring and search for new clients;
• Supervise and coordinate preparation of tender documentation;
• Monitoring, coordination and submission of proposals for technical, financial, pricing, legal, construction
and service aspects in order to meet the needs of the clients;
• Monitoring of market trends;
• Preparation of quarterly progress reports;
• Conduct market segmentation according to the plans and objectives of the company;
• Maintaining and developing relationships with all stakeholders (existing and potential clients, authorities
and management, public utilities);
• Negotiations with clients and signing contractual agreements (TSA, TIA, AOM);
• Monitoring timely provide clients with all necessary information during project development.
Results of performance: Closed a landmark $44 million wind park contract (10 turbines, 35 MW).- Oversaw full-
cycle sales and installation planning across Ukraine and Western Europe..
2009 - 2013 “ITERPIPE EUROPE” Lugano, Switzerland.
Position - Chief Manager of sales – (Commercial Sales Department of tubular product for Machinery,
petrochemical and power generation industries).
Objectives: During the next three-years period, to ensure a complete load of steel tube production line for
mechanical, petrochemical and power gen industrial applications with (annual volume of 30 000 m / t).
Responsibilities:
• Business development through, entering a new market;
• Strategy development for product promotions;
• Preparation and implementation of short-term goals, control over timely achievements;
• Continuous monitoring and analysis of competitor advantages;
• Price level identification by product, region and clients;
• Customer segmentation (market, client, product, quantity of consumption);
• Manage relationships with key clients (meetings, presentations, negotiating, and establishment of long-term
relationship);
• Preparation of annual quantitative and financial sales budget plans;
• Control of implementation for annual budget targets in the context of (week, month, quarter, half-year,
year);
• Sales reports preparation: quarterly, annually;
• Control and coordination of management team, sales representatives (agents) in appointed regions,
evaluation of their work and development;
• Quarterly evaluate performance of: managers, sales representatives, agents and back-office specialists,
ensures that all commitments made by the sales territories are met;
• Control over the level of client satisfaction with corporate products and services;
• Active participation in the process of quality management (based on market demand and a clients-specific
requirements);
Results of performance: Maximized steel tube production capacity by aligning sales with industrial clients across
Europe, USA, Asia, India and the Middle East.

2008 - 2009 "ITERPIPE EUROPE" Lugano, Switzerland.
Position - Regional Marketing-Sales Manager, (Sales Department).
Objectives: To organization sales of tubular products for machinery, petrochemical and power gen industries to
international markets (Europe, USA, Asia - Oceania, South Korea, India, Middle East, Africa);
Responsibilities:
• Preparation and approval of the budget for sales department;
• Conduct meetings and negotiations with the world's leading manufacturers in machinery, petrochemical
and power gen industrial sector;
• Signing of agreements and plans to conduct audits of the enterprise by technical representatives of
potential clients, for further registration in internal client suppliers system;
• Markets monitoring and research for new clients;
• Select and appoint target exhibitions in terms of presence of the potential clients (prepare visiting plane,
arrange meetings and appointments);
• Control over marketing material preparation for international exhibitions;
• Preparation of presentations for clients, in the context of: (Company in general Product Range);
• Evaluation monitoring and control over the client database preparation;
• Conduct meetings and negotiations with potential clients;
• Continuous monitoring and analysis of competitors in all appointed (territories – markets) in terms of
competitive advantage (prices or benefits);
• Continuous marketing development: increasing the number of client and updating the database;
• Search and designation of regional sales representatives (agents);
• Control over the process of client inquiry’s evaluation and commercial offer preparations;
• Negotiations with clients for contractual terms and conditions (taking to account internal corporate
regulations);
• Negotiations of contractual terms and conditions with internal departments (legal and commercial
corporate services);
• Control over the timely placement the client orders in to production;
• Control and Monitoring of timely fulfillment of orders production in accordance to the contractual
obligations;
• Control over contractual terms for financial obligations of the client;
• Preliminary sales budget preparation (quantity volume, finances) in the context of (week, month, quarter,
year);
• Control for achievements of sales budget for all controlled territories (week, month, quarter, year);
• Participation in the process of quality management (based on market demand and a client-specifics);
• Coordination of back-office management team;
• Control the level of clients satisfaction for products and corporate services;
• Monitoring and investigations for all incoming claims and disappointments or complains from new and
existing clients;
Results of performance: Developed customer relationships and sales plan in Oil & Gas, Machinery, and Power
Generation sectors.
2007 - 2008 "ITERPIPE EUROPE" Lugano, Switzerland.
Position - Project Manager - Sales, (Project Development Department / sales department).
Objectives: To deliver to the world's consumers information about the company and the possibilities of production
of new products; agree with potential clients and conduct on the audits of the company production and product
quality, to agree on preliminary terms and conditions of contractual agreements for trail orders of tubes for
Machinery, Oil & Gas and Power Gen industrial sectors.
Responsibilities:
• Analysis of the potential market of tubular products in Machinery, Oil & Gas and Power Gen industrial
sectors.
• Analysis of the main specific technical requirements for tubular products with large international
companies in Machinery, Oil & Gas and Power Gen industrial sectors, in the context of (range, standard
steel grade, length, mechanical properties);
• Control and monitoring over preparation of technical documentation for registration with major
international companies;
• Control and monitoring of mill preparation for conducting certification-audits with international
certification agenesis (ISO, LLOYDS, PED, IBR);
• Coordination and control of catalog preparation, with full range of products;
• Participation in the company's brand development;
• Control over the preparation of marketing material for international exhibitions;
• Preparation and submission of a new product (pipes for machinery, petrochemical and power industries)
on international markets;
• Preparation of preliminary sales structure and instructions of employee interaction;
• Participation in selected international exhibitions.
Results of performance: Led factory audits and certification dialogues for major international clients.- Faced and
resolved technical certification and material supply challenges to maintain production and product sales continuity.

2006 - 2007 "INTERPIPE UKRAINE LCC" Lugano, Switzerland.
Position - Project Manager, (Project Development Department / sales department).
Objectives: Lunching production of tubular product in accordance to international standards for Machinery,
Oil & Gas and Power Gen industrial sectors. Trail production of complete tubular range, control of the certification
process of “TUV NORD”- (PED 97/23/EC), (number of steel grades to certify 32; number of diameters 19; number
of wall thickness 38). Implement corrective actions if necessary.
Responsibilities:
• To prepare complete product range assortment and approve with mill production department;
• To prepare and conduct presentations, training of project participants with the aim of bringing to full
awareness of each participant: the level of responsibility for the production and supply of boiler tubes to
foreign clients; information an application about the usage of boiler tubes; (Frequency of training each
month for three months followed by the tests);
• Together with the technical and production department develop and implement instructions for corrective
action in the production process;
• Preparation and organization of visits by technical and production engineers to foreign enterprises of
competitors for the purpose of knowledge exchange;
• Provide Negotiations with suppliers of raw materials (billets);
• To prepare a flexible table of price formation and calculation, to sign a mutual agreement with the row
material suppliers for mutual usage of calculation table.
• Control of preparation and negotiation of contractual agreements and technical specifications for supply of
the row material (billets);
• Coordinate of the enterprise in the production of trail batches of tubular products for further certification;
• Control of the certification process of produced trail lots of boiler tubes in accordance with international
standards;
• Preparation and Implementation of corrective instructions and processes;
• Resolve production issues during implementation of the project.
Results of performance: Led a 30,000 MT tubular production line installation, budgeting, certifications (TÜV
NORD / PED 97/23/EC), and launch.

2005 - 2006 "INTERPIPE UKRAINE LCC", Dnipro Ukraine.
Position - Project Manager, (Project Development Department / sales department).
Objectives: Installation of tubes production line, with production as in accordance to international standards for
further usage of tube production for Machinery, Oil & Gas and Power Gen industrial sectors. Estimated annual
production capacity of tubes is 30 000 m / t.
Responsibilities:
• Preliminary statistical analysis of potential markets;
• Determine the feasibility of implementing the project of production of the boiler tubes;
• Development of the project for production of boiler tubes in accordance to international standards;
• Project and Budgetary planning;
• Presentation of the project to the members of the Board of Directors;
• Organization and systematization of the project implementation, preparation and scheduling
of equipment installation;
 • Monitoring and control over the timely schedule for equipment instillation for the new production line
(production of pipes for the Machinery, Oil & Gas and Power Gen industrial sectors) commissioning and
start-up of the production line.
Results of performance: Navigated delays due to supplier and budget constraints, delivering 80% operational
readiness within scheduled dead line.

2003 - 2005 "EP PROPERTY MANAGMENT LTD" London, UK.
Position - Director of Sales and leasing of real estate.
Responsible for: Directed leasing and sales of premium real estate assets across London. Negotiated high-value property deals,
ensuring maximum occupancy and client satisfaction. Lunched a commercial property auction project, increasing profitability on
investments by 30%.

2002 - 2003 "EP PRORPERTY MANAGEMENT LTD" London, UK.
Position - Deputy Director of Sales and leasing of real estate.
Responsible for: Management and coordination team of 5 sales managers; budgeting; Monitoring the budget
Implementation; preparation of reports; real estate market analysis.

2001 - 2002 "EP PRORPERTY MANAGEMENT LTD" London, UK.
Position – Sales and rent property manager.
Responsible for: Managed residential and commercial property sales, client onboarding, and leasing operations.

1998 - 2000 "NATA-NATAN LIVSHITS LTD", Jerusalem, Israel.
Position – Assistant of construction Engineer.
Responsible for: Managed and coordinating team of 15 construction workers, resulting in the constriction of
commercial property with 45 apartments.

EDUCATION:
1993 – 1998 Ukrainian Metallurgical Academy.s Dnipro 39600 Gagarin 4
Specialization: Mechanical Engineering.
2000 – 2005 Princes College Scholl of English and Business study London, United Kingdom.
Specialization: General-Business English
2007 – 2009 Academy of Business and Law Ukraine Dnipro.
Specialization: International Economics.

CERTIFICATES
• 1998 – Bachelor Degree: Engineer Specialist: № ВС 011572, Ukrainian Metallurgical Academy.
• 2004 - LCCI Examinations Board Preliminary English for Business “London Chamber of Commerce and
Industry” Certificate Number № 40006547
• 2005 - LCCI Examinations Board Level 1 English for Business “London Chamber of Commerce and
Industry” Certificate Number № 0030341030
• 2005 - Princes College School of English in London, Certificate of “Proficiency Level” upon completion.
• 2009 – Master Degree: Academy of Business and Law Ukraine Dnipro – (Pending Diploma).

LANGUAGES and SKILLS
Ukrainian – Native. Hebrew – Conversation
English –Proficiency –Business level Spanish - learning
Russian – Advanced level
Proficiency in Microsoft Office: Outlook, Excel, PowerPoint, Word, SAP, CRM.

Sales Strategy, Market Development & Expansion, Export Operations & Compliance, Contract Negotiation &
Fulfilment, B2B Relationship Management, Team Leadership & Cross-functional Collaboration, Profitability
Optimization, Industrial Project Execution, Strategic Planning & Forecasting, High-stakes Deal Closure.

HOBBIES:
Wind - Kite surfing; skiing.

All references and certificates are available on request.
Thank you.