Наталія

Nataliia Weinwurm

Email: [відкрити контакти](див. вище в блоці «контактна інформація») | Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)​
LinkedIn Profile [відкрити контакти](див. вище в блоці «контактна інформація»)

Objective

Experienced marketing and product development professional with over 8 years of expertise
in digital marketing, product strategy, and business development. Seeking a Product
Manager role to apply my skills in market research, product management, and team
leadership to drive product innovation and growth.

Professional Experience

Consulting Services for Businesses | December 2023 – Present

●​ Provide strategic consulting services to businesses in developing marketing
strategies, market research, and competitive analysis.
●​ Help companies optimize marketing efforts and improve brand positioning through
data-driven insights and tailored strategies.
●​ Work closely with clients to assess market trends, identify opportunities, and create
actionable plans for long-term growth.

Smile Development | Kyiv, Ukraine

Business Development Director | Product Development Director | Performance
Marketing Manager​
April 2020 – December 2023

●​ Business Development Director (Sep 2021 – Dec 2023):​

○​ Managed the marketing and sales departments, creating and analyzing KPIs
to optimize product performance and ROI.
○​ Led market research and competitor analysis to refine product positioning.
○​ Executed successful go-to-market strategies for new products, driving
revenue growth and customer acquisition.​

●​ Product Development Director (Apr 2021 – Sep 2021):​

○​ Managed the full product lifecycle from ideation to launch, ensuring alignment
with business goals.
○​ Led cross-functional teams to deliver a product that generated $2M in
revenue within the first week.
○​ Drove product roadmap creation and coordinated with vendors and suppliers
for timely delivery.​
 ●​ Performance Marketing Manager (Apr 2020 – Mar 2021):​

○​ Developed and executed digital campaigns (Google Ads, Meta Ads) to drive
product visibility.
○​ Worked closely with product teams to optimize features based on user
feedback and performance data.​
Managed the annual marketing budget, optimizing digital ad spend for
maximum ROI.

Saga Development | Kyiv, Ukraine

Brand Manager​
May 2018 – April 2020

●​ Developed and executed brand strategies, focusing on sustainability and innovation.​
Increased product engagement by 20% through targeted marketing campaigns and
partnerships.
●​ Conducted market analysis to refine product strategies and maintain competitive
positioning.

Mercedes-Benz, Smart, Jeep, Ducati | Kyiv, Ukraine

Communications Manager​
Sep 2017 – Apr 2018

●​ Developed communication strategies to support product launches, ensuring
consistent messaging.
●​ Increased media coverage through strategic press events and digital campaigns.
●​ Collaborated with internal teams to optimize product-related marketing content.​

Porsche Center Dnipro | Dnipro, Ukraine

Communications Manager​
Sep 2014 – Jun 2017

●​ Managed PR campaigns for product launches and coordinated high-profile events.
●​ Enhanced brand visibility and customer loyalty through targeted marketing initiatives.

Education

Master’s in International Economy​
Prydniprovs'ka State Academy of Civil Engineering and Architecture | Dnipro, Ukraine
| Graduated: June 2014

Gestalt Psychology Training​
Pogodin Akademie | March 22, 2019 – April 9, 2023

●​ Completed comprehensive training in Gestalt psychology, focusing on therapeutic
practices, communication skills, and personal development.
 Key Skills

●​ Product Strategy & Roadmap Development
●​ Cross-functional Team Collaboration (Product, Sales, Engineering, Marketing)
●​ Market Research & Competitor Analysis
●​ Digital Advertising (Google Ads, Meta Ads)
●​ Branding & User-Centered Design
●​ Product Performance Analysis & KPIs
●​ Budget Management & ROI Optimization

Languages: Ukrainian (C2) Russian (C2) English (C1) German (B2)

Additional Information

Volunteer Work: Providing psychological support to Ukrainians affected by war.