Наталія

Nataliia Harbuz
447340724446 [відкрити контакти](див. вище в блоці «контактна інформація») Lanark ML11 9YB
http://[відкрити контакти](див. вище в блоці «контактна інформація»)

Experienced media buyer with 3 years of experience in developing, launching and optimising Facebook Ads
and Google Ads campaigns. Expert in audience targeting, advertising budget management, data analysis, and
ROI improvement. Achieved an average increase in conversions by 30% and a 20% reduction in cost per
acquisition (CPA) for clients in the e-commerce, B2B and retail sectors. Focused on achieving business goals
through a strategic approach and the use of advanced digital tools.

Work history
JUNE '22 - FEB '25

Facebook/Google Ads │ Freelance PPC Specialist
Developed and executed customized PPC strategies for a diverse range of clients, achieving an average
30% increase in website traffic during new product launches and peak seasons.
Set up and optimized campaigns in Google Ads and Facebook Ads, securing a consistent 20% reduction in
CPA month-over-month through continuous A/B testing and bid adjustments.
Conducted comprehensive competitor and market analysis to identify high-performing keywords and
target audiences, improving campaign relevance and effectiveness.
Created detailed weekly performance reports, including metrics like CTR, CPA, and conversion rates, and
provided strategic recommendations to clients for continuous improvement.
Managed client relationships, ensuring clear communication of campaign goals, progress, and results,
leading to a 95% client retention rate over the contract period.
Key Skills: Facebook Ads, keyword research, PPC, conversion rate optimization (CRO), copywriting, A/B
testing, Google Ads, campaign management, client relations.
APRIL '23 - JAN '25

Digital Marketing Intern │ COLLAB, Kyiv , Ukraine

Assisted the digital marketing team in executing campaigns, with a focus on PPC strategies and
performance analytics, contributing to the company's marketing objectives.
Gained hands-on experience in managing PPC bids and budgets, optimizing ad spend to improve
campaign efficiency and reduce wasted expenditure by 12%.
Utilized Google Analytics to track and report on key performance indicators (KPIs), providing insights that
informed data-driven adjustments to ongoing campaigns.
Supported the creation of ad copy and visuals, ensuring alignment with brand guidelines and campaign
goals, which contributed to a 5% increase in engagement rates.
Participated in team meetings and brainstorming sessions, offering ideas for campaign improvements
and learning best practices in digital marketing and PPC management.
Key Skills: Google Analytics, PPC bid management, performance tracking, ad copywriting, teamwork,
digital marketing fundamentals.

Education

English
Vasyl Stefanyk Precarpathian National University
Skills

Bid management Campaign optimization Landing page optimization Audience targeting

Keyword Research Google Ads Facebook Ads Pay Per Click (PPC)

Conversion Rate Optimization (CRO) A/B testing Google Analytics Campaign Tracking

Analytical Skills