Kateryna

Kateryna Andreiko
RevOps & HubSpot Expert | CRM Strategy | SaaS Growth
■ [відкрити контакти](див. вище в блоці «контактна інформація») | ■ [відкрити контакти](див. вище в блоці «контактна інформація») | ■ Remote | LinkedIn

Professional Summary
Revenue Operations strategist with over 6 years of experience in B2B SaaS, focusing on HubSpot CRM, revenue
process automation, and data-driven decision support. I specialize in consolidating fragmented tech stacks,
building multi-pipeline CRM systems for 100K+ contacts, and creating dashboards (CAC, LTV, funnel velocity,
attribution) used by executives in quarterly planning. Practical experience includes applying HubSpot AI, Looker
Studio, Amplitude, and Mixpanel for lead scoring, forecasting, segmentation, and attribution modeling. I have led
adoption and change management programs, trained and mentored 50+ staff across Sales, Marketing, and CS,
and managed RevOps/Operations teams to enable predictable, scalable revenue growth.

Core Skills
RevOps & CRM: HubSpot (expert), Salesforce (working knowledge), Pipedrive
Automation: Lead scoring, lifecycle workflows, AI-driven segmentation
Revenue Growth: CAC/LTV analysis, pipeline velocity, funnel optimization
Analytics: GA4, Looker Studio, Tableau, Power BI, Mixpanel, Amplitude
Enablement: Playbooks, onboarding, cross-team adoption
Stack Management: Integrations, consolidation, scalability

Key Achievements
• CRM Transformation (RedTrack.io): Consolidated 5 fragmented tools into a HubSpot-centered ecosystem for a
15-person sales org and 100K+ contact base. Result: -25% system costs, -18% CPL, +15% pipeline velocity.
• AI Forecasting & Scoring: Implemented HubSpot AI lead scoring integrated with custom forecasting dashboards
in Looker Studio, giving executives real-time pipeline visibility. Improved forecast accuracy by 22% and raised
sales productivity by 30%.
• Lifecycle Automation: Designed MQL→SQL→Customer framework that cut deal cycle time by 15%, reduced
lead loss by 20%, and increased SQL conversion by 25%.
• Workflow Overhaul (Laba Group): Rebuilt 50+ workflows during 3x YoY company growth, reducing manual
workload by 35% and increasing campaign ROI by 20%.
• Leadership & Adoption: Built and led the RevOps & Operations team (5 FTE), creating playbooks and
onboarding programs that raised HubSpot adoption by 40% and improved cross-team alignment.

Experience
Revenue Operations Strategist & Operations Team Lead | RedTrack.io
01/2024 – Present | Remote
• Directed full CRM & RevOps transformation, consolidating 5 disconnected systems into a HubSpot-based
ecosystem for a 15-person sales org and 100K+ contact base. Delivered -25% costs, -18% CPL, +15% pipeline
velocity.
• Implemented HubSpot AI lead scoring integrated with custom forecasting dashboards in Looker Studio,
providing executives with real-time visibility into pipeline health and quarterly targets. Improved forecast accuracy
by 22% and raised sales productivity by 30%.
• Designed lifecycle automation framework (onboarding, renewals, re-engagement), which lifted MQL→SQL
conversion and shortened deal cycles by 15%.
• Built executive dashboards (CAC, LTV, funnel velocity, attribution) actively used in quarterly planning and
budgeting by the leadership team.
• Led the RevOps & Operations team (5 FTE), overseeing CRM, automation, and reporting functions. Drove
adoption across Sales, Marketing, and CS, acting as change leader for process transformation.
CRM & RevOps Consultant | DataConcept s.r.o. (parallel consulting project, part-time)
03/2023 – 12/2023 | Slovakia
• Advised SaaS founders on CRM & RevOps strategy, designing scalable revenue frameworks.
• Re-architected cross-functional processes across Marketing, Sales & Analytics, removing silos and improving
collaboration.
• Implemented governance & reporting in HubSpot, giving executives reliable ROI visibility and pipeline
transparency.

CRM Operations Manager | 0100 Conferences (parallel part-time project)
03/2023 – 12/2023 | Remote
• Managed HubSpot CRM for 500+ users and 100K+ contacts, ensuring scalability and data accuracy during
global event expansion.
• Automated service workflows, reducing ticket resolution times by 25% and improving attendee support.
• Applied HubSpot AI and Mixpanel segmentation models to refine targeting, improving attendee acquisition and
retention by 15%.
• Standardized CRM practices across Sales, Finance & Ops, improving efficiency and reducing duplication.

Marketing Automation Specialist → CRM Lead | Laba Group
01/2019 – 02/2023 | Remote
• Scaled HubSpot automation during hypergrowth (3x YoY revenue), supporting thousands of new leads monthly.
• Integrated GA, IP telephony & Mailchimp with HubSpot, improving sales response time and funnel visibility.
• Rebuilt 50+ workflows, reducing manual workload by 35% and improving campaign ROI by 20%.
• Deployed HubSpot AI and Amplitude churn prediction models to identify at-risk leads and accounts, boosting
sales prioritization and effectiveness by 20%.
• Developed dashboards (conversion, retention, sales cycle) used by leadership for data-driven decisions.
• Mentored junior CRM specialists and acted as lead for automation projects, ensuring consistent delivery during
3x YoY growth.

Education
MSc, Air Traffic Management – TUKE, Slovakia (2017–2020)
BSc, Aircraft Maintenance – KhNUIA, Ukraine (2013–2017)

Certifications
HubSpot (Marketing Hub, Sales Hub, Service Hub, RevOps, Advanced Reporting, Inbound, Email, AI)

Tech Stack
HubSpot | Salesforce | Pipedrive | Zapier | Make | n8n | Encharge | RevenueHero | Respond.io | GA4 | Looker
Studio | Tableau | Power BI | Mixpanel | Amplitude | ChartMogul | BigQuery | ChatGPT | Claude | Jasper | Copy.ai
| Asana | Slack | Airtable | Notion