Ганна

CURRICULUM VITAE

Name: Hanna Akopian
Date and place of birth: 17.06.1981, Kyiv
Citizenship: Ukraine
Mobile phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

Education:
April-June 2022
Employer Branding Academy by Universum (Sweden)
Certificate in Employer Branding
2009-2010
Chartered Institute of Public Relations
Advanced Certificate in Public Relations (UK, London)
1999-Feb. 2005
European University (Ukraine, Kyiv)
Management of foreign economic activity department
Bachelor’s Degree
1999
Ukrainian TV and Radio Broadcasting Institute (Newscaster Certificate)
1998-2003
National M. Drahomanov University (Teachers’ training University),
Department of foreign languages & literature
Master’s Degree
1988-1998
Kyiv secondary school #24,
Distinction diploma

Working experience:
October 2019 - present
Servier Ukraine
Communications Manager

Full communications support of the affiliate in Ukraine
External & Internal communication, Change Communications, HR Communications, Brand Identity, Employer Branding activities, CSR, Leadership communication, Crisis communication.

Coordinator of Mecenat Servier Fund in Ukraine (partners’ finding and further cooperation, communication support, reporting). Cooperation with United24, Ministry of Health of Ukraine, All-Ukrainian Charitable Foundation "Krona", La Protection Civile https://mecenat.servier.com/ukraine-solidarity-a-look-back-at-the-projects-supported-by-mecenat-servier/

Servier Ukraine humanitarian support communication campaign (mix of different channels including video with doctors & employees, interviews with doctors mentioning Servier Ukraine support, posters in the hospitals, distribution of the press release, radio broadcasts, posts in social media)

Therapeutic areas support (Mission 50/28, OncoAwareness, etc., disease awareness campaigns in social media, press conferences, collaboration with KOLs)

Internal/HR communication & Employer Branding projects (DEI, Organizational changes, Culture transformation, media activities, HR Awards and Certifications: Servier – Best Places to Work 2021-2022, 2023-2024, 2024-2025, Best HR Manager Award in 2021 & Best Employer Branding Award in 2021 in the TOP 100 Rating from the business magazine Delo.ua; Ukrainian Recruitment Award from Jooble in the nomination “Recruitment of young experts”)

External & Leadership communication (thesis writing, Q&A, media activities, maintenance of the social media & website (project on website re-launch).

Budget planning, effectiveness of the campaigns evaluation, vendors/agencies/designers/printing houses and/or internal resources coordination when required

October 2013 – October 2019
Sandoz Ukraine
Country Communications Manager
Country Communications Manager for Novartis Group companies in Ukraine

Full communications support of the affiliate in Ukraine
External & Internal communication, Change Communications, HR Communications, Brand Identity, Employer Branding activities, CSR, Leadership communication, Crisis communication.

• Internal Communications (led strategic internal communication initiatives to align employees with corporate mission and goals; directed change communication during organizational transitions; oversaw development and management of internal comms channels (intranet, newsletters, video content, Town Halls); localized and implemented global communication policies; ensured strong internal engagement through company-wide campaigns (culture, compliance, health, ethics).
• External Communications & Public Relations (drove external reputation and brand awareness strategy in cooperation with HQ; led content development for media relations, corporate website, and PR activities; provided strategic comms counsel to senior leadership; managed crisis communication planning and execution.
• Employer Branding (developed and executed country-level Employer Brand strategy in line with global EVP; directed creation of recruitment marketing content and cross-platform campaigns; partnered with HR and Business Leaders to position company as employer of choice).
• CSR & Volunteering (led implementation of Corporate Partnership Day; coordinated charitable and volunteer initiatives benefiting vulnerable groups.
• Brand Identity Management (drove internal brand engagement through training, campaigns, and audits; Ensured visual and verbal brand consistency across all materials (NP4 approver).
• Events Management (led planning and execution of large-scale corporate events (Cycle Meetings, NY parties, leadership offsites), ensured seamless comms integration and brand alignment in all event formats).
• Support of Country President in Ukraine to communicate key messages and inform all divisions about Novartis initiatives and activities; close cooperation with divisional coordinators on common company projects
• Budget planning, vendors/agencies/designers/printing houses and/or internal resources coordination when required (e.g. during big events like Cycle meeting)

October 2011-October 2013
Representative office of NEC in Ukraine
Communications & marketing coordinator
• PR support to the head of representative office and key experts
• Marketing research
• Organization of the business events for the customers (workshops, seminars, trainings)
• Branded gifts order, collaterals production
• Internal communications (participation in global internal campaigns, organization of internal events for employees, writing articles for global intranet)
• Budget planning
April 2011 – October 2011
Danone Ukraine
Internal Communications Manager on Integration/Change Communications Manager
• Development and implementation of internal communications/change communications strategy for the office and 3 plants
• Internal communications channels development, creation of one “information space” in the company (launch of the integration newsletter, weekly information bulletin, etc)
• Arrangement of integration events for each business function including factories (11 integration events for 2 months), company’s events support
• Monthly town halls meetings/all employees meetings arrangement (office and 3 factories), support management of the company and plants with presentation creation and speech
• Feedback system launch and its popularization in the company and esp. plants
• CSR activities
• Branded stuff order, rebranding campaign
• Coordination of subcontractors’/agencies’ works, subcontractors’ selection/tenders
• Budget planning

April 2010 – April 2011
Nokia Siemens Networks Ukraine LLC
Marketing and Communications Manager, TEC SubRegion (Turkey, Eastern Europe and Central Asia) – 10 countries

External relations:
• Global press releases translation and distribution which are relevant to the Subregion
• Drafting press releases when any important deal in the subregion
• Organization of the press events, media sessions.
• Organization of interviews with TEC management
• Arranging series of publications in telecom magazines, esp in Stan-countires
• Handle media inquires

Marketing:
• Arranging events for the customers – workshops, seminars, conferences, technological roadshows (internal events)
• Planning and organizing company’s participation in forums, seminars, conferences, global events support for TEC management (e.g.Mobile World Congress in Barcelona, TIBO in Minsk, etc.) (external events)
• Developing strategies for advertising and PR-campaigns in media, Internet and etc.; cooperating with advertising agencies and service companies (market research, surveys, analytics etc.)
• NSN global corporate magazine publication for the customers
• Support CT heads with information materials like brochures, leaflets, marketing data, compilation and production brochures, leaflets
• Branded stuff order for different kind of events, including workshops, conferences, national holidays, etc with alignment to global brand policy; video- & photo production
• Developing, optimizing and monitoring effective use of marketing budget within the Region;

Internal communications:
• Change communication
• TEC Subregion monthly Newsletter
• TEC Leadership team newsflash
• TEC newsflash for TEC employees on the actual hot news and announcements, leadership team changes etc.
• Inside News and success stories writing about the activities in the countries, deals, interviews for the global Intranet
• EECA Intranet site update (maintenance of the Intranet in all countries Ukraine, Belarus, Armenia, Georgia, Moldova, Uzbekistan, Azerbaijan, Kazakhstan, Turkmenistan)
• Internal communications in Ukraine
• Interviews with the customers’ top management
• Participation in the global internal campaigns
• Budget planning, keep track of budget
• Prepare and execute yearly plan

April 2007-April 2010
Nokia Siemens Networks Ukraine LLC
Internal communications specialist

• Launch of Internal Communications function in the company
• Development and implementation of internal communications strategy
• Development and maintaining of the Country Intranet
• Coordination of country management news mails and country management team newsletter
• Internal publications editor and contributor (“NSN Ukraine Digest”- local corporate internal newsletter)
• Organization of internal meetings (All hands meetings, CMT (country management team) meetings together with HR head, teambuilding events, NY party and summer party, company’s birthday, etc.)
• Initiated operations of the “hobby clubs”
• Charity projects (orphanage house visits)
• Inside News stories writing for company’s Intranet
• Arrangement of internal campaigns, contests for employees (photo contest, children’s drawing contest, etc.)
• Coordination of the company’s football and floorball team projects
• Arrangement of customer events (workshops, seminars)
• Branded gifts order
• Helped PR manager with external work (updated media lists, made media profiles, press clipping, help to prepare press conferences, press kits for the conferences)
• Budget planning, keep track of budget

August 2005-April 2007
Nokia Ukraine
Project assistant/country manager assistant
Sept. 2003
August 2005
EastWest Institute’s Kyiv Centre (Institute for Regional and Euro-Integration Studies “EuroRegio Ukraine”/ International Renaissance Foundation/ EastWest Institute’s Kyiv Centre
Project Coordinator & PR Manager

Event –coordination:
• conducting of the events (numerous meetings, workshops, round tables, such international conferences, as “European Union and Ukraine: Challenges in view of Enlargement” (2003), “People-to-people dimension of EU-Ukraine Relations: Implications for the EU-Ukraine Action Plan” (2004), “Ukraine and the Euro-Atlantic Community: A Strategic Dialogue” (2005), “The future of the Ukrainian energy and environmental sector” (2005), “European Debate Forum” (2005);

Communications and PR:
• writing press-releases, letters
• transcript of the conferences in Eng/Ukr and publication of the conference materials
• publication of the on-line bulletin of the European Programme of IRF, annual report of the organization
• press reviewing/monitoring
• updating the website
• coordination of the production of advertisement materials (booklets)
• presentation of the organizations’ activity (participation in Europe Day in Kiev)
• collecting and processing of the information for making presentations for the clients (market researches that captured data on target market opportunities, competitor initiatives, and industry trends)

Project Management:
• assisting in development of the projects’ strategy, organizational and administrative support of the projects’ implementation
• implementation of the educational projects/trainings for enhancing the knowledge about European Union among Ukrainian NGOs, researchers, students of international relations departments