Анастасія

ANASTASIIA LIPINSKA
Head of Sales | Business Development Manager | Account Manager
​
Kyiv, Ukraine
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KEY INFORMATION

🚀 Built and scaled sales departments from scratch in fast-growing companies — led team structure, CRM setup,
funnel design, and performance systems.

🌍 9+ years of experience in B2B & B2C markets across Europe and the US, working with both startups and large
enterprises.

📈 Drove x8 B2B revenue growth, +30% conversion, and closed $400K+ deals through system-based sales
architecture.

🧩 Expert in structuring sales funnels and designing customer journeys that support predictable, scalable
growth.

CORE COMPETENCIES:
Sales Strategy · Team Building · CRM Implementation · Sales Funnel Design · Customer Journey Mapping · KPI
Ownership · B2B Sales · GTM Launches · Commercial Offers · Performance Management · Analytics & Reporting ·
Cross-functional Collaboration
​
TOOLS & TECH:​
Google Docs · Notion · Jira · LinkedIn · HubSpot · Pipedrive · Salesforce · Snov.io · Reply.io · Asana · Todoist · Trello ·
DocuSign · Shopify · ChatGPT (task-specific training, prompt design, workflow automation) · Perplexity

LANGUAGES: English (fluent), Ukrainian (native), Polish (beginner).​

EDUCATION & PROFESSIONAL DEVELOPMENT:
●​ BA in Sociology, Kyiv-Mohyla Academy — 2012–2016
●​ HubSpot Academy — 2017
Inbound Sales · Sales Enablement · Sales Software · Content & Email Marketing · Growth-Driven Design
●​ ProSales by Alex Mukhin — 2021 ​
Negotiation & B2B Sales
●​ Projector - 2023​
People Management (incomplete due to relocation)
●​ DTEK Academy (guest participant) — 2024 ​
Situational Leadership · Critical Thinking · Teamwork · Workforce Assessment · ESG: Sustainability Leadership Program
●​ Continuous Learning (online & offline) — 2020–2025 ​
Sales & Marketing · B2B strategy · Leadership · Client Service · Negotiations · LinkedIn Sales
 PROFESSIONAL EXPERIENCE​

DTEK
Key Account Manager
October 2023 – December 2024

●​ Led full-cycle B2B sales for corporate clients: managed both new client acquisition and long-term
accounts — from needs discovery and onboarding to upselling and retention.​

●​ Launched strategic and B2B initiatives: ESG product (concept to delivery), learning program for women,
and auditors’ conference (sales, logistics, partner coordination).​

●​ Rebuilt CRM and improved client reactivation: launched re-engagement campaigns, restored pipeline
structure, and recovered dormant accounts.​

●​ Structured client experience and delivery flows: managed product development, coordinated legal,
procurement, tech, and content teams to align implementation with client expectations.

Clients: Ministry o Health Ukraine, National Bank of Ukraine, JTI, Silpo, Crédit Agricole, Ukrgasbank.

Anoeses
Head of Sales
June 2022 – April 2023

●​ Launched and led the B2B sales direction: developed inbound & outbound pipeline for international
clients (USA, Canada, Europe, Australia), created tailored commercial offers, established pricing and
discount logic, and ensured consistent delivery and communication standards. ​

●​ Managed and developed the sales team: introduced regular team check-ins and 1:1s, set personal and
team goals, redesigned communication scripts, implemented upsell/cross-sell processes, tracked
performance metrics, and supported team members in critical decision-making.​

●​ Built integrated analytics workflows for cross-functional stakeholders (finance, operations,
marketing), enabling data-driven decisions and reducing procurement overhead.​

●​ Owned B2B sales targets and delivered 90%+ monthly plan completion, driving x8 YoY revenue
growth through structured pipeline execution.

ARTKAI
Business Development Manager
November 2021 – June 2022

●​ Opened a new revenue stream by closing a $400K+ deal in a niche market (NFT luxury), expanding the
company’s B2B footprint and portfolio.​

●​ Managed the full sales cycle — from lead generation to contract handover using a consultative
approach aligned with complex product and partner needs.​

●​ Restructured portfolio and positioning to support scalable B2B outreach and increase inbound partner
engagement.​
Mindy Support
Business Development Manager
November 2020 – October 2021

●​ Drove full-cycle B2B sales in the BPO direction: qualified leads, led discovery calls, created commercial
offers, closed deals, and supported onboarding.
●​ Led and coached a cross-functional team of 6+ lead generators and SDRs, ensuring consistent
opportunity flow and alignment with revenue goals.
●​ Developed commercial processes across departments (leadgen, legal, finance), improving pipeline
structure and internal coordination.
●​ Launched targeted outreach campaigns, doubling inbound interest within 3 months and helping the
team meet sales targets under resource constraints.

Wow 24-7
Sales Manager
May 2020 – November 2020

●​ Handled complete B2B sales process: outreach, pitching, negotiation, deal closing, and onboarding.
●​ Created a follow-up system and updated funnel, increasing conversion rate by 30% in key verticals.
●​ Collaborated cross-functionally with presales, marketing, and top management to streamline lead
handling and client qualification.​

Vidmind (Kyivstar Home TV)
Account Manager
Mar 2019 – Dec 2019

●​ Managed daily communication and support for enterprise clients, balancing project needs, updates,
and escalations.
●​ Led onboarding and coordinated delivery teams, improving time-to-value and client satisfaction.
●​ Extended strategic account through relationship-building and proactive service — resulting in winning
the tender and 5-year contract renewal.
●​ Contributed to internal alignment, connecting product, sales, and support to optimize the customer
journey.​

CIENCE
Senior Sales Rep / SDR / Market Research Analyst - Mar 2016 – Mar 2019

●​ Led B2B prospecting, leadgen, and appointment setting across multiple industries — edtech, IT,
consulting, healthcare.
●​ Designed and executed research and outreach strategies for 10+ client projects, tailoring
communication to ICP.
●​ Mentored junior SDRs and substituted team lead, managing delivery and internal reporting on live
projects.
●​ Recognized 3x as top performer for exceeding KPIs in conversion and research output.​