Vladyslav

Vladyslav Horshkodor
JOB TITLE
Digital Marketing Manager

SUMMARY
Dynamic and results-oriented Digital Marketing professional with extensive
experience as a PPC Manager and Digital Marketer. Expertise in developing and
executing data-driven PPC campaigns across Google Ads and Meta Ads
platforms, optimizing ad performance, and driving high-quality lead generation.
Proven success in creating and implementing effective marketing strategies,
CONTACT conducting A/B testing, and analyzing key performance metrics to maximize ROI.
Bucharest, Romania Strong background in SEO with demonstrated skills in content creation and blog
management.
[відкрити контакти](див. вище в блоці «контактна інформація») Possess valuable leadership experience as a Head of Department, offering a
strategic perspective on workflow optimization, process formalization, and CRM
[відкрити контакти](див. вище в блоці «контактна інформація») integration. Adept at scaling operations, improving team efficiency, and
implementing effective systems and KPIs. Known for a strategic mindset and
ability to deliver measurable business results.

SKILLS EXPERIENCE
■ Google Ads
Head Of Department Eddy LMS - Remote
■ Meta Ads 11/2022 - Current
■ Google Analytics Key Responsibilities:

■ Google Tag Manager ■ Coordinated the work of four departments, ensuring effective collaboration
■ Meta Pixel and communication.
■ Formalized client communication strategies to enhance engagement and
■ Yandex Direct
service delivery.
■ Google Looker Studio
■ Developed and implemented departmental regulations and processes to
■ Google Sheets streamline operations and improve efficiency.
■ Google Presentantion ■ Optimized workflows and integrated CRM systems to support business
■ HotJar operations.
■ Planfix ■ Automated key tasks to enhance productivity and reduce manual effort.
■ Google Trends Key Achievements:
■ WordPress CMS ■ Scaled the overall team size by four times, significantly expanding
■ Team Management departmental capacity.
■ PPC Analytics
■ Established a KPI-based system for task and goal management, improving
employee performance tracking.
■ Strategic Decision-Making
■ Enhanced sales metrics, client satisfaction, and response times for incoming
■ Ability to Work in High-Stress
requests, driving overall business growth.
Environments
■ Performance Management
Senior PPC Manager (Google Ads) Adart Digital - Remote
■ Staff training 07/2023 - 08/2024
■ Employee management Key Responsibilities:
■ Team Leadership ■ Developed and implemented media plans and marketing strategies to drive
■ Website optimisation client growth.

■ SEO expertise
■ Launched and managed Google Ads campaigns, ensuring ongoing monitoring
and optimization.
■ A/B testing
■ Conducted A/B testing of creatives, bidding strategies, headlines, descriptions,
■ Digital marketing strategy
and landing pages to enhance campaign performance.
■ PPC expertise ■ Prepared detailed reports on campaign results for clients, including analysis of
■ Content marketing key metrics.
■ Google Adwords Key Achievements:
■ Successfully managed over 10 advertising accounts, maintaining high
performance levels.
Achieved an average quality lead rate of over 50%, surpassing industry
LANGUAGES
■

standards.
Ukrainian, Russian: First Language ■ Maintained optimal cost per conversion and quality lead, ensuring consistent
English: B2 ROI growth for clients.

Upper Intermediate
Middle PPC Manager (Google Ads, Meta Ads, Yandex) Peklo Studio -
Remote
11/2022 - 03/2023
Key Responsibilities:
■ Presented marketing strategies to new clients, effectively communicating
campaign goals and expected outcomes.
■ Conducted market analysis considering the client's product and specific needs
to tailor campaigns for optimal impact.
■ Continuously optimized campaigns to enhance ROI, ensuring alignment with
client objectives and market trends.
■ Created prototypes for advertising campaigns to guide strategic execution.
■ Developed technical briefs for designers to create campaign creatives.
■ Prepared marketing strategies.
Key Achievements:
■ Successfully managed clients independently, ensuring the successful
execution of their campaigns.
■ Identified and explored new channels for lead acquisition, expanding the reach
and impact of campaigns.
■ Provided clients with a detailed list of recommendations to optimize their sales
funnel, contributing to increased conversion rates.
■ Successfully reduced the cost per conversion across multiple campaigns.

Copywriter | Project Manager Groszi.pl - Poland
11/2021 - 12/2022
Key Responsibilities:
■ Launched a new blog on WordPress CMS to promote a credit product.
■ Analyzed key competitors to inform content and SEO strategies.
■ Collected and organized semantic core for targeted content creation.
■ Prepared media plans for content distribution and promotion.
■ Wrote articles and created visual content to enhance blog engagement.
■ Published and managed blog content using WordPress CMS.
■ Implemented SEO optimization strategies to improve blog visibility and
ranking.
Key Achievements:
■ Achieved daily site traffic of 10,000 unique users.
■ Attained a lead conversion rate of 2.5%.
■ Reduced cost per lead by 40% compared to the client's target.
■ Secured an average position of 1.2 for targeted keywords in search engine
results.
■ Maintained an average position of 6.3 for all search queries.

Junior PPC Manager (Google Ads, Meta Ads, Yandex) Peklo Studio -
Remote
08/2022 - 11/2022
Key Responsibilities:
■ Created prototypes for advertising campaigns to guide strategic execution.
■ Developed technical briefs for designers to create campaign creatives.
■ Prepared marketing strategies and coordinated with senior specialists for
approval.
■ Optimized ongoing advertising campaigns to improve performance metrics.
Key Achievements:
■ Successfully reduced the cost per conversion across multiple campaigns.
■ Increased the share of quality leads to over 40% on average for clients.
■ Advanced to the role of Middle Specialist within a short period.

EDUCATION
Bachelor of Computer Engineering
Odessa National Politechnic University

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