Олександр

Oleksandr Hrinchenko
S A L E S O P E R AT I O N S S P E C I A L I S T

Profile Details
Kyiv, 04212
Experienced Sales Manager with a proven track record in driving revenue
Ukraine
growth, building high-performing teams, and optimizing sales processes. Skilled
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in structuring workflows, improving conversion rates, and expanding into new
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markets. I leverage data-driven sales strategies and dynamic frameworks like ABF
(Adaptive Performance Framework) and IBP (Impact-Based Planning) to enhance D AT E / P L A C E O F B I R T H

efficiency, optimize pipelines, and ensure predictable sales outcomes. Passionate 10.04.1979
about mentoring teams, streamlining operations, and delivering measurable business Kyiv
impact.

Links
Employment History LinkedIn
Head of Sales, Reelly
FEBRUARY 2025 — MARCH 2025 Languages
• Built the SaaS sales direction from scratch, defining strategy, processes, and English
team structure.
• Developed a structured sales framework, including pipeline management, Russian
qualification criteria, and automation tools.
• Established key performance indicators (KPIs) for the sales department- Ukrainian
, aligning them with revenue goals and operational efficiency.
• Implemented a data-driven sales approach, integrating analytics to track Spanish; Castilian

conversion rates, sales velocity, and customer acquisition cost.
• Created reporting and performance dashboards to improve forecasting
accuracy and team accountability. Skills
• Developed sales playbooks and onboarding materials to streamline training CRM Administration &
and ensure consistency in outreach and deal closing. Management

• Aligned sales strategy with marketing and product teams, optimizing lead Sales Process Optimization &
generation and customer engagement. Automation

Sales Analytics & Reporting
Expansion Manager, Finmap.online, Kyiv
Forecasting & Pipeline
O C TO B E R 2 0 2 3 — N OV E M B E R 2 0 2 4
Management
• Expanded international presence, successfully entering 4 new markets
KPI Tracking & Performance
by localizing sales strategies, adjusting messaging, and building strategic
Metrics
partnerships, leading to a 25% increase in inbound leads from new regions.
• Increased customer acquisition by 30% through targeted outreach strategies Tech Stack & Integrations

leveraging Apollo, Snov.io, and LinkedIn, which improved lead qualification and Collaboration with Sales &
boosted the demo-to-paid conversion rate by 20%. Marketing
• Developed and executed go-to-market strategies, ensuring seamless Strategic Planning & Sales
adaptation to local business environments, which contributed to a 30% faster Forecasting
sales cycle in newly launched markets.
Leadership & Team Management
• Optimized sales processes, reducing lead response time by 30% and increasing
Negotiation & Closing Deals
conversion rates by 20% through automation and structured workflows.
• Managed cross-functional tasks, ensuring synergy between sales, marketing, Sales Process Optimization
and product teams, which reduced time-to-market for new initiatives by 15%. Data Analysis & Decision Making
• Implemented data-driven decision-making, leveraging analytics to refine
Effective Communication &
expansion approaches and track key performance indicators, improving Persuasion
forecasting accuracy by 20%.
 Hobbies
Sales Team Lead , Finmap.online, Kyiv
reading books, self-development,
O C TO B E R 2 0 2 3 — N OV E M B E R 2 0 2 4
football, active leisure activities,
• Led a sales team to consistently exceed targets, achieving a 60% increase in cycling, cinema, singing
revenue over 10 months by optimizing sales processes and improving team
efficiency.
• Implemented a data-driven sales strategy that improved lead conversion rates
by 40% and shortened the sales cycle by 30%, leveraging CRM analytics and
automation tools.
• Successfully onboarded and trained new sales representatives, resulting in a
35% faster ramp-up time and a 50% improvement in overall team performance
through structured training programs and mentorship.
• Developed a comprehensive onboarding document and centralized
knowledge base, streamlining new hire training and ensuring consistency in
sales processes and best practices across the team.
• Introduced performance-based KPIs, weekly call reviews, and sales
simulations, leading to a 30% uplift in individual sales productivity and fostering
a more motivated, high-performing team through continuous skill improvement
and real-time feedback.
• Collaborated closely with marketing, ensuring alignment on lead generation
strategies and improving MQL-to-SQL conversion by 35%.
• Established a scalable sales process, enabling the team to maintain consistent
performance while handling a growing volume of leads and opportunities.

Sales Manager , Finmap.online, Kyiv
J U LY 2 0 2 1 — J U LY 2 0 2 4

• Managed a portfolio of 500+ corporate clients, increasing client engagement by
50% through direct outreach and relationship-building.
• Negotiated and closed deals, ensuring a high conversion rate and customer
satisfaction.
• Developed commercial proposals and presentations, effectively
communicating the value of financial services.
• Conducted active phone sales and consultative selling, advising clients on
Finmap’s financial solutions.
• Built and maintained long-term client relationships, fostering customer
retention and recurring revenue.
• Systematized data in CRM, ensuring accurate tracking, reporting, and pipeline
management.
• Handled objections and addressed client concerns, improving the sales process
and enhancing trust.

Bid Data Analyst, PR Manager, Sales Manager, Freelance, self-employed,
Kyiv
SEPTEMBER 2018 — AUGUST 2021

• Expanded the database of existing and potential partners interested in Big
Data analysis services, leading to a 25% increase in outreach efficiency and a
stronger lead pipeline.
• Negotiated and closed high-value deals with BOB and B2C clients, optimizing
pricing models and increasing average contract value (ACV) by 30%.
• Partnered with leading Ukrainian mass media, securing publications and
industry-related articles, boosting brand awareness and increasing inbound
leads by 20%.
• Secured long-term partnerships with enterprise clients, built a solid base of
testimonials, and accelerated new customer acquisition growth by 35% through
case studies and referrals.
 • Redefined the presentation of Big Data solution for new customers, making it
more intuitive and user-friendly, leading to a 15% reduction in onboarding time
and improved adoption rates.
• Developed a consultative sales approach, educating clients on how Big Data
insights drive business value, resulting in a 40% increase in customer retention.
• Collaborated with product and data teams to refine offerings based on market
feedback, ensuring alignment with customer needs and increasing up-sell
opportunities by 20%.

Sales Manager, Onyx Enterprises, Kyiv
FEBRUARY 2020 — SEPTEMBER 2020

• Developed and implemented a customer retention strategy, increasing the
repeat visit rate by 15% within six months.
• Reduced product return rates by 20% through improved post-sale support,
proactive issue resolution, and clear product guidance.
• Introduced a structured approach to handling disputes and warranty claims,
reducing resolution time by 30%, leading to improved customer satisfaction.
• Implemented upselling and cross-selling techniques, increasing the average
order value (AOV) by 18%.
• Developed a personalized follow-up system, increasing customer engagement
and boosting retention rates by 10%.

Customer Success Manager, E-Commerce Analyst, Freelance,
self-employed, Kyiv
APRIL 2004 — SEPTEMBER 2019

Customer Success & Support Management

• Managed and directed an outsourced customer support department for
websites and foreign web projects for seven years.
• Secured minimal staff turnover by implementing employee engagement and
retention strategies.
• Developed and implemented a bonus-based motivational system, improving
overall team performance and customer satisfaction.
• Introduced customer satisfaction monitoring tools, leading to improved
response times and resolution rates.
• Established corporate guidelines to standardize customer service, reducing
complaint rates and improving resolution efficiency.
• Hired and trained 50+ employees, ensuring consistent service quality and
adherence to corporate support standards.

E-Commerce & Market Analysis

• Educated international clients on emerging e-commerce trends and
investment opportunities.
• Conducted comparative analysis and risk assessment of various investment
funds, covering low-, medium-, and high-yield options.
• Led cryptocurrency market audits, analyzing price indices and identifying key
trends in emerging digital assets.
• Provided fundamental forecasts and in-depth reports on the most promising
initial coin offerings (ICOs) to guide investment decisions.

English Language Teacher, Secondary School, Kyiv
S E P T E M B E R 2 0 0 1 — J U LY 2 0 0 9

Cruise Director Assistant , River Boat Cruise Company, Kyiv
J U N E 2 0 0 2 — O C TO B E R 2 0 0 2

Sales Manager, Novacell, Kyiv
JANUARY 2000 — FEBRUARY 2001

Education
Master of Arts - MA, Bilingual and Multilingual Education, Kyiv National
Linguistic University, Kyiv
SEPTEMBER 1996 — JUNE 2001

Courses
Training "Act Now! Double Your Results x2", Isaac Pintosevich Systems
O C TO B E R 2 0 2 0 — N OV E M B E R 2 0 2 0

Diploma of Education, Selling Skills and Sales Operations, Laba
NOVEMBER 2020 — DECEMBER 2020