Anna

Anna Herbali
Marketing Student Berlin, Germany

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WORK EXPERIENCE
Logistics Coordinator, Time is: November 2022 –4 weeks — Kharkiv, Ukraine
International logistics company

➔​ Worked as a logistics coordinator for 3 weeks (+1-week training period), where I was
responsible for finding cargo, organizing truck transportation, and managing all logistics
documentation. This role helped transport companies and independent drivers
streamline delivery operations, saving time and reducing errors through clear
communication and accurate paperwork.
FREELANCE EXPERIENCE
SMM & Content Creator: September 2023/November 2023 –3 months
➔​ Worked for 2 months as an Instagram content creator for an IT-focused informational
account. I wrote captions based on provided materials, designed visuals for posts and
stories, and helped communicate technical topics in a simple and engaging way. This
contributed to growing the page’s engagement and making the brand more relatable to
its audience.

Presentation Designer: October 2023 –1 month
➔​ Created custom presentations on demand for various topics. My clients included
students and professionals who needed clear, well-structured, and visually appealing
slide decks. This helped them communicate their ideas confidently and professionally in
academic or business settings.

COURSE EXPERIENCE

SMM (Social Media Marketing)

➔​ Developed digital strategies and monthly content plans for Instagram/Facebook.
➔​ Defined Tone of Voice, created customer personas, and wrote briefs for copywriters.
➔​ Analyzed audience behavior and competitors (content, UX/UI) to improve engagement.
➔​ Structured pages with filters and CTAs to boost conversions.

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Email Marketing

➔​ Ap plied segmentation, A/B testing, and personalization.

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SEO

➔​ Collected keywords (UA/RU), optimized meta tags, used LSI, and added microdata.
➔​ Built internal links and sourced backlinks to improve visibility and rankings.

Targeting & Analytics

➔​ Launched Google Ads campaigns with audience targeting and adaptive creatives.
➔​ Linked GA4 with Ads, created custom audiences for better tracking and retargeting.
➔​ Wrote tech specs to streamline UX and development.

Figma (UI/UX)

➔​ Confident in creating UI mockups and interactive prototypes
➔​ Experienced with components, variants, auto-layouts, and design systems
➔​ Skilled in responsive design for various screen sizes
➔​ Use plugins to speed up the design process
➔​ Collaborate in real-time and share projects for feedback and developer handoff

EDUCATION AND CERTIFICATES
2026 B.Sc. in Marketing, V. N. Karazin Kharkiv National University
July 2024-January 2025, Internet marketing, Hillel IT School
September 2024-December 2024, Marketing for IT Products, Genesis Academy
September 2023-December 2023, Web Design, Hillel IT School
March 2023-March 2023, Marketing course, Genesis Academy

TECHNICAL SKILLS
(1 year): Adobe Figma
(2 months): Adobe Photoshop
(6 months): Google Search Engine Optimization (SEO)
(6 months): Google Ads
(6 months): Google Tag Manager
(3 years): Canva, presentations
 (6 months): Instagram
(6 months): Ahref Site Explorer
(6 months): Excel/Google Sheets
(2 years): ChatGPT

LANGUAGES
Ukrainian — Native
English — Fluent
Russian — Fluent
German — B2