Lynda

Lynda Obeten Okorn, UGC Creator
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PROFILE Multidisciplinary UGC creator and certified product designer with a passion for human-centred and digital
storytelling. Proven expertise in creating high-performing social media content, aesthetic visuals, and
brand-aligned campaigns that drive real engagement. Skilled in short-form video production, UX/UI
principles, and content strategy across TikTok, Instagram, and digital platforms. Successfully collaborated
with fashion brands, wellness startups, NGOs, and influencers to grow audiences, boost visibility, and
shape brand narratives through compelling user-first content.

E M P L O Y M E N T H I S TO RY

Jan 2025 — Present Freelance UGC Creator
• Conceptualize, script, shoot, and edit videos that highlight both product value and real
human experiences, including testimonials, behind-the-scenes, lifestyle integrations, and personal
narratives.
• Collaborate with small businesses, startups, and influencers to produce relatable, high-converting
content that reflects their audience’s values and daily life.
• Conduct trend research and use storytelling frameworks, voiceovers, and strategic hooks to boost
engagement and viewer retention.
• Style and photograph products in natural, aesthetic environments, capturing visuals that feel personal
and premium.
• Deliver professionally edited assets for organic and paid use, ensuring brand consistency, emotional
connection, and visual appeal.
• Manage the full creative workflow from idea to execution with clear communication, timely delivery,
and brand-aligned results.

Jul 2024 — May 2025 Executive Assistant / Digital Content Lead, The She Tank (NGO) Remote (USA)
• Contributed as part of the team on the “Her Money, Her Power” campaign, handling all social media
accounts and ensuring consistent brand presence across platforms.
• Designed all social media graphics and content using Canva and video content on CapCut, crafting
visually compelling posts aligned with the campaign’s mission.
• Developed and scheduled engaging Instagram Stories and feed content, combining storytelling with
interactive formats to drive audience participation.
• Contributed to a successful collaboration strategy with influencers and partner brands, helping grow
the Instagram community from 1K to 13K+ followers during the campaign period

Jun 2023 — Jun 2024 Content Creator & Social Media Strategist, Anike Ologe (Fashion
Brand) Remote
• Created video (Reels) using trending formats that generated high engagement (e.g., 16.7K+ views).
• Shot, styled, and edited fashion content in visually appealing settings to elevate the brand’s online
presence.
• Managed influencer outreach campaigns to boost engagement and audience growth.
• Provided customer support and social listening insights to strengthen brand-customer connection.

Feb 2022 — Dec 2022 Social Media Manager & Content Creator, Clean Eats (Juicing &
Wellness Brand) Remote
• Produced engaging, on-brand daily content (video + visual posts) optimized for Instagram and
TikTok engagement.
• Styled product photography and created visuals using Canva and CapCut to enhance brand appeal
and storytelling.
• Delivered a consistent posting schedule and creative strategy that drove interaction and brand
visibility.
Apr 2021 — Jun 2023 Freelance Content & Visual Consultant (Influencer & Creator
Collaborations)
• Partnered with a lifestyle influencer to grow their audience from 10K to 50K+, supporting with
strategic visuals, trend-based content, and photo selection.
• Worked with a professional YouTube editor to sharpen short-form editing and content ideation
strategies.
• Provided creative direction on content structure, hooks, captions, and performance optimization.

E D U C AT I O N

Sep 2013 — Sep 2017 COMPUTER SCIENCE (Information Systems Management),
Baze University

SKILLS Short-form video editing Creativity and Innovation
(CapCut, InShot)
Scripting & direct-to-camera
TikTok/Instagram Reels trends content
UX/UI Design Thinking Excellent organisation and Time
Management skills
Canva (Advanced Branding &
Visuals) Content A/B testing & analytics
Product storytelling & hook
writing

TO O L S & P L AT F O R M Video & Photo Editing: CapCut, InShot, VN Editor

Design Tools: Canva (Advanced), Figma, Adobe XD

Content Platforms: Instagram, TikTok, Meta Creator Studio

Planning & Collaboration: Notion, Google Suite, Trello

Analytics: Instagram Insights, TikTok Analytics

COURSES

May 2024 — Jun 2024 McKinsey Forward Program - Training in leadership,
problem-solving, and digital transformation tools, McKinsey &
Company

Aug 2022 — Mar 2023 Product Design - Comprehensive training in user-centered design,
wireframing, prototyping, and digital product delivery, Tech4Dev
(Women Techsters Fellowship)

Sep 2022 — Oct 2022 Foundations of User Experience (UX) Design - Introduction
to UX principles, user research, design process & Figma
fundamentals, Coursera

Workforce Collaboration and Development Course - Team
dynamics, communication, and digital collaboration tools, Youth
African Leaders Initiative