Аліна

Alina Kobzar
Ukraine, EU | [відкрити контакти](див. вище в блоці «контактна інформація») | Portfolio | LinkedIn

PROFESSIONAL SUMMARY
Aspiring marketing professional with a strong analytical foundation and a bachelor’s degree in design, seeking to apply data-driven
strategies to digital marketing roles. Proficient in utilizing data analysis tools including SQL, R, Tableau, Power BI, and Excel to inform
email marketing, social media campaigns, and e-commerce strategies. Demonstrated ability to analyze marketing data, identify trends,
and provide actionable insights for optimizing campaign performance and enhancing e-commerce outcomes. Eager to leverage skills in
digital marketing, data analysis, and design to contribute to a dynamic marketing team as a Marketing Associate.

CORE COMPETENCIES
Digital Marketing Strategies | Email Marketing | Social Media Marketing | E-commerce Analytics | Data Analysis | SQL Queries | ETL
Processes | A/B Testing | Data Visualization | KPI Reporting | Data-Driven Decision Making

TECHNICAL SKILLS
Marketing Platforms (Shopify, Google Ads, Google Analytics) | Data Analysis Tools (SQL, R, Tableau, Power BI) | Excel (Advanced) |
Email Marketing Software | Social Media Management Tools | Microsoft Office Suite

EDUCATION
National Aviation University Kiev, Kiev Region
Bachelor’s Degree of Design with Honors 2018-2022

CERTIFICATIONS
Coursera Professional Certificate
Google Digital Marketing & E-commerce by Google December 2024 – February 2025
● Mastered digital marketing and e-commerce strategies through courses covering foundations, customer engagement, email marketing,
analytics, and store development.
● Developed proficiency in key marketing channels including search optimization, customer acquisition, and data-driven performance
measurement.
● Completed Google-designed assessments demonstrating competency in implementing effective marketing strategies and building e-
commerce platforms.

Coursera Professional Certificate
Google Data Analytics by Google December 2023 – March 2024
● Mastered key data analytics tools including SQL, R, Tableau, and advanced spreadsheet functions through comprehensive
coursework.
● Developed and executed analytical projects, implementing structured methodologies to deliver actionable insights from real-world
datasets.

Coursera Professional Certificate
Data Analysis with R by Duke University April 2024 – June 2024
● Leveraged R and RStudio to conduct advanced statistical analysis, data visualization, and probability theory implementation.
● Constructed complex regression models to analyze multi-variable relationships, enhancing predictive capabilities for business
intelligence applications.

Additional Certifications
Excel, SQL(Postgre-, My-, Oracle), Power BI, Google Ads, Google Analytics, Shopify January 2023 – April 2025
● Progressively advanced from beginner to proficient user in key data analysis and digital marketing tools through intensive self-study
and hands-on practice.
● Developed expertise in Excel, PostgreSQL, MySQL, Oracle SQL, Power BI, Google Ads, Google Analytics, and Shopify, mastering
complex functions, query optimization, data visualization techniques, and marketing campaign management.
● Demonstrated ability to extract, transform, and analyze large datasets, create interactive dashboards, manage digital advertising
campaigns, and build e-commerce solutions to generate actionable insights and drive business decisions.

WORK EXPERIENCE
Freelance Designer Remote
Logo Branding and Presentations April 2023 – July 2025
● Analyzed market trends and client preferences to create targeted logos for branding, musical albums, and personal projects, achieving
a 95% client satisfaction rate.
● Leveraged data-driven approaches to optimize design workflows, increasing project efficiency by 30% and reducing turnaround time.
● Translated complex client requirements into visually compelling presentations, effectively communicating data-rich information to
diverse audiences.

INTERESTS
Interests: Digital Marketing Analytics | E-commerce Trends | Social Media Engagement Strategies | Email Marketing Optimization |
Data-Driven Marketing | Marketing Technology (MarTech)