Олександр

Naidenko Oleksandr
Calle Publicista Jose Tari, 5, 5A
Alicante / Alacant
03011
PR strategist and creative producer with 5+ years of experience in the fashion industry, cultural and nonprofit projects. Developed brand communications from concept and production to media placements in i-D, Vogue, Harper's Bazaar, L'Officiel, InStyle, KALTBLUT, FY!, MixMag and more. Strong visual sense, creative yet structured approach to strategic planning, and an extensive network in media and influencer circles. Also works as an independent journalist covering cultural phenomena.
Work experience

FAMA agentur (closed) – Creative producer & PR manager / Oct 2019 – Sep 2021
• Producing fashion and commercial shoots
• Promoted influencers, beauty products, and personal brands through targeted media outreach
• Sales and partnerships
TTSWTRS Kharkiv (closed because of the Russian attack) – Stylist consultant / Oct 2021 – Feb 2022
• Preparing the showroom for launch
• Customer support in the showroom
• Working with CRM and special orders
• Inventory of goods and preparation for showcases
• Merchandising
VSIMDIM – Head of PR / May 2022 – Apr 2023
• PR support of the project launch
• Development of ToV, PR strategy and communication channels
• Partnerships with donors
• Partnerships with universities and online schools
• Influencer marketing
• B2B PR
• Conceptualized and executed brand collaborations
• Led production of fashion/editorial shoots
• Television integrations
ETER agency – PR manager / June 2023 – Aug 2023
• Promotion of fashion brands and charitable foundation in Ukrainian and global media
• Integration of brands at fairs in Ukraine and Europe
• Production of fashion shootings
• Development of special projects for charity foundation
gettstyle – Head of PR / Oct 2023 – Nov 2024
• PR support and art direction for the launch
• ToV and PR strategy development
• Recruitment (selection of the platform's team of stylists)
• B2B PR
• Influencer marketing
• Led production of fashion/editorial shoots
• Merch concept development and realisation
• Executed brand partnerships and collaborations
• Event management
• Work with investors
SHTOR – Head of PR / Nov 2024 – May 2025
• Production of fashion shootings
• Celebrity dressing
• Working with fashion stylists
• Influencer marketing
• PR strategy development
• B2B PR
Education
Kharkiv Lyceum of Arts №133 (Choreography Department) / 2005 - 2016
Kharkiv National University (Social Communications, Advertising and PR) / 2016 - 2020
Core Competencies
• Strategic PR & communications
• Influence marketing (UA, EU, Global)
• Brand collaborations & media placements
• Art direction & shoot production
• Crisis communications
• Copywriting & storytelling
• Working with celebrities
Tools & Platforms
• Figma, Canva, Adobe Suite
• Tilda, Readymag, Notion, Trello, ClickUp
• Slack, ChatGPT, Microsoft Office

English - B1, Spanish - A1

Instagram
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)