Роман

Roman Rudnik
Media Buyer FB/Google
Performance-oriented Media Buyer with over 6 years of experience in digital marketing,
specializing in Facebook/Google Ads, and content funnels for the iGaming industry.
Proven track record in generating high-ROI ad campaigns, and optimizing acquisition
funnels. Experienced in leading marketing teams and building high-performing strategies
across multiple verticals.

Experience
Contact
2021 - 2025
Phone Lead Generation | “White Niches” in United States
[відкрити контакти](див. вище в блоці «контактна інформація»)
Media Buyer & Head of Marketing
Launched and optimized high-converting campaigns on Facebook Ads, and
Email
[відкрити контакти](див. вище в блоці «контактна інформація») Google Ads with unique offers
Managed to reach the lowest CPL on the market of $1.5 for consistent

Languages leads flow with a ROI of 800%+
A/B tested creatives and funnels to improve CPA and ROAS
Created and managed full-funnel user journeys including pre-landers,
English (B2-C1) - Upper-Intermediate email/sms sequences, and appointment setting process
Implemented lead scoring and retargeting strategies using Meta Ads
German (A2-B1) - Elementary
Manager
Ukrainian Led a cross-functional team of designers, copywriters, appointment setters
and sales reps
Implemented a third-party marketing CRM system to track key metrics:
Expertise CTR, Conversion Rate, CPL, ROAS

2019 - 2021
Facebook Ads (Lead Generation)
SupportLab | Global
Google Ads (Lead Generation) Marketing Supervisor (Retention iGaming)
CPA / CPL / ROAS Optimization Copywriting for various kinds of promos
Creating emails, SMS, pushes (Customer.io, SendGrid, OneSignal)
Funnel Design & Pre-lander Creating new bonuses/tournaments/segments/triggers
Strategy
(Customer.io/admin panels);
Sales/Outbound Calls (Cold/Warm) Filling content on the website using HTML/CSS
Distribute tasks and manage workflow using Trello, ClickUp to ensure
Email Marketing (Retention +
effective coordination and accountability for work performed for clients
Reactivation)
Supervise of team member's work, ensuring timely and accurate
Copywriting for Bonuses,
completion of tasks
tournaments & Creatives
Provided guidance, assistance, and conducted performance evaluations for
Project & Team Management managers, addressing any issues that may arise
Collaborated closely with top level management (CMO, Team Lead, CTO)
CRMs Management to ensure the delivery of high quality work

Adaptability/Ability to Multitask
2018 - 2019
SupportLab | Global
Education Support Manager (iGaming)
Database administration and communication with clients
2018-2022 Problem-solving calls
Operating with financial information of clients, including verification
Bachelor Of Computer Science
Lutsk National Technical University process