Олександр

Alexander Pavlov
Kyiv, Ukraine (Temporarily based in Italy)​
[відкрити контакти](див. вище в блоці «контактна інформація») (UA) | [відкрити контакти](див. вище в блоці «контактна інформація») (IT) | [відкрити контакти](див. вище в блоці «контактна інформація»)​

Professional Summary
A full-cycle Web Developer and SEO Strategist with over 15 years of experience delivering
high-performance digital products from concept to launch. Combines a deep technical foundation
in server architecture and custom WordPress development with a refined design aesthetic and
proven expertise in high-competition niches, including e-commerce and online gambling. A
strategic partner focused on building not just websites, but scalable, conversion-driven business
assets.

Skills
●​ Languages & Databases: PHP, JavaScript, HTML5, CSS3, SQL, MySQL, Redis
●​ CMS & Frameworks: WordPress (Expert), YOOtheme Pro
●​ Server & DevOps: Ubuntu, NGINX, Apache, FastPanel, Cloudflare, SSL/TLS, DNS
Management
●​ SEO & Analytics: On-Site/Off-Site SEO, Technical SEO, Keyword Research, Link
Building, Content Architecture, Ahrefs, Google Analytics, Google Search Console
●​ Design & UI/UX: UI/UX Design, Vector Graphics, Visual Design (Figma, Adobe
Illustrator)
●​ AI & Automation: AI-assisted Content Generation, Code Automation, Workflow
Optimization

Work Experience
Freelance Full-Stack Web Developer & SEO Consultant | Remote​
2022 – Present

●​ Specialized in developing and launching custom WordPress websites for the highly
competitive online gambling industry, delivering robust, secure, and production-ready
platforms.
●​ Managed the full project lifecycle, from server setup (Ubuntu, FastPanel, Redis) and
security hardening to custom theme development with YOOtheme Pro.
 ●​ Engineered sophisticated SEO architectures and content strategies to drive organic
growth in challenging, regulated markets.
●​ Leveraged AI tools for content generation and code assistance, significantly boosting
productivity and operating at a senior developer level across multiple technologies.

Lead Web Specialist & SEO Manager | WaterService (Own Project) | Kharkiv, Ukraine​
2012 – 2022

●​ Designed, built, and managed the entire digital presence for the company, establishing it
as a key online player in its market.
●​ Achieved and maintained top search engine rankings for key commercial terms through
comprehensive on-site and off-site SEO strategies.
●​ Handled all technical aspects, including hosting, maintenance, and performance
optimization, ensuring 99.9% uptime and a fast user experience.
●​ Executed numerous freelance projects in parallel, broadening expertise across various
industries.

Web Specialist & SEO Lead | Atoll TM | Kharkiv, Ukraine​
2010 – 2012

●​ Successfully created and launched the company's first corporate website, establishing its
initial online footprint.
●​ Developed and executed the foundational SEO strategy that drove initial organic traffic
and brand visibility.

SEO Specialist | Ursik & MamaMarket (E-commerce) | Kyiv, Ukraine​
2007 – 2010

●​ Pioneered the search engine optimization efforts for two prominent online children's
goods stores, resulting in significant increases in organic traffic and sales.

Education
National Technical University "Kharkiv Polytechnic Institute" (NTU "KhPI")​
Specialist Degree

Languages
●​ Ukrainian: Native
●​ Russian: Fluent
●​ English: Fluent