Volodymyr

VOLODYMYR YEFREMENKO
📍 Irpin, Ukraine | 📞 [відкрити контакти](див. вище в блоці «контактна інформація») | ✉️ [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn | GitHub
SUMMARY
Analyst with experience in a product IT company and the Affiliate Marketing industry (iGaming | Crypto). Specializing in traffic analysis, anti-fraud, advertising campaign optimization, and building internal analytical systems. Practical skills in SQL, Python, BI systems, and analytical platforms. Responsible, detail-oriented, able to identify growth opportunities using a data-driven approach.
Experience
Marketing Analyst | Affiliate Crypto Network (NDA) | Remote | February 2024 – May 2025 (15 months)
• Analyzing traffic quality, detecting fraudulent patterns, and optimizing traffic sources;
• Optimizing analytical system performance and fixing reporting errors;
• Improving anti-fraud systems by implementing new algorithms;
• Developing effective partner interaction strategies based on analytics;
• Effective management of the traffic distribution system (TDS).
Head of Traffic Analyst Team | SoftSvit | On-site | October 2023 – December 2023 (3 months)
• Leading the analytics team and mentoring new employees;
• Improving data collection and analysis systems for advertising campaigns;
• Preparing regular analytical reports for management decisions;
• Coordinating advertising traffic analysis processes.
Junior Analyst | SoftSvit | On-site | January 2023 – September 2023 (9 months)
• Analyzing advertising campaigns and statistics;
• Preparing reports and coordinating data-related tasks;
• Handling internal and external analytical requests.
Education
Master's Degree, Business Economics | KNEU Vadym Hetman University | 2021 – 2022
Bachelor's Degree, Enterprise Economics | KNEU Vadym Hetman University | 2019 – 2021
Diploma of junior specialist, Network Economics | Kyiv College of Communications | 2016 – 2019
Skills
Technical: SQL (MySQL, Teradata,Google BigQuery, Postgres), Python (Pandas, Numpy, Matplotlib, Seaborn), A/B testing, BI-systems (Power BI, Tableau, 1C), Excel , Word, PowerPoint, FBtool, Google Ads;
Languages: English (B2), Ukraine (native).
Other: Slack, Confluence.
Achievements
SoftSvit:
• Trained 3 new employees who successfully passed the probation period;
• Improved traffic analytics system, saving the company approx. $50/day;
• Assisted in the transition from Google Ads to Facebook Ads.
Affiliate Network:
• Optimized and corrected errors in internal analytical system reports;
• Improved anti-fraud systems by adding new patterns;
• Developed and implemented effective strategies for further partner cooperation.
Courses and Certificates
- Business Metrics for Data Driven Companies (Coursera);
- Managing Big Data with MySQL (Coursera);
- Data Visualization and Communication with Tableau (Coursera);
- Google Analytics Certification;
- Data Analysis with Python.