Ilya

ILLYA
NIKIFORCHUK
CORE COMPETENCIES
I am a media buyer with full-cycle experience in launching,
optimizing, and scaling advertising campaigns in Meta
(Facebook & Instagram Ads) from testing to stable ROI. I work
with multiple verticals and a wide range of GEOs, from Tier 1 to
Tier 3.
I have experience setting up advertising infrastructure (ad
accounts, Business Manager, pixels), launching test campaigns
(CBO/ABO), and optimizing funnels creative → audience → offer
→ landing page based on key metrics (CTR, CPC, CPA, ROI, CR,
CPM).
I handle both vertical and horizontal scaling, develop
promotion strategies, build funnels, and create creatives [відкрити контакти](див. вище в блоці «контактна інформація»)
(short videos, static ads). I work with trackers, anti-detect
browsers, and analytics to identify growth opportunities and [відкрити контакти](див. вище в блоці «контактна інформація»)
eliminate inefficient spend.

@illya202
WORK EXPERIENCE
JUNIOR MEDIA BUYER
UNLIM CLICK
07.2025 - until today SKILLS
Launched, optimized, and scaled Meta (Facebook & CAMPAIGN ANALYTICS
Instagram) ad campaigns across multiple verticals and FACEBOOK ADS (META)
GEOs (Tier 1–3).
VERTICAL EXPERTISE
Set up ad infrastructure (ad accounts, BM, pixels), ran
CREATIVE TESTING
CBO/ABO tests, optimized funnels and key metrics
(CTR, CPA, ROI). AFFILIATE NETWORK
Managed vertical and horizontal scaling, created COLLABORATION
video & static creatives, and used trackers, analytics, CANVA
and anti-detect tools to improve performance and
VN
eliminate inefficient spend.
04.2025 - 07.2025 FRONTEND DEVLOPMENT
FREELANCE MEDIA BUYER
(TRAINEE)
EDUCATION
Arbitrage Up student project
Independently launched and managed paid ad 2025
campaigns on various GEOs using personal budget ARBITRAGE UP
Conducted campaign testing and optimization for GAMBLING FB
multiple verticals (focus on gambling & mobile 2025
apps) GENIUS SPACE
Gained hands-on experience with Facebook Ads TARGET FB
Manager, campaign structure, budgeting, and 2020 - 2021
creative testing IT STEP ACADEMY
Practiced full-cycle arbitrage: offer selection, REACT FRONTEND DEVELOPER
funnel setup, traffic tracking, and KPI analysis
LANGUAGES
FRONTEND DEVELOPER
01.2021- 03.2025 English
LEAD AX, CLIMATOP,
BUILD ALLIANCE GROUP

Ukrainian
Frontend Development