Каллас

Rami Kallas

End-to-End PR & Communications Management
Project Management · Production

Warsaw, Poland · Ukrainian & EU work-authorized

M. [відкрити контакти](див. вище в блоці «контактна інформація»)
E. [відкрити контакти](див. вище в блоці «контактна інформація»)
Tg. https://t.me/ramikallas
Portfolio: https://linktr.ee/ramikallas

PROFESSIONAL SUMMARY

Proven track record of executing 50+ digital PR campaigns across 12 markets
(CEE, Baltics, Balkans, MENA, Ukraine) and leading cross-functional teams to
achieve business goals on time and within budget. 5+ years of experience in PR,
Management, Creative Production and Media Relations, growing through real
projects, challenges, and everything in between.
Feel free to explore my portfolio to learn more about the work I’ve done.

CORE COMPETENCY

➢ End-to-End Campaign Management
➢ Media Planning & Budgeting
➢ Media Relations & Story Pitching
➢ Stakeholder / Client Management
➢ Issues Management
➢ Analytics & Reporting
➢ Team Leadership (up to 12 contractors)
➢ Operations & Process Improvement: budget management, SOP dev,
KPI tracking

SELECTED ACHIEVEMENTS

➢ United24 x Bang & Olufsen: Over 100 media publications in 15
countries, earned-media publications in tier-1 outlets incl. Hypebeast,
Noizz, Vogue, Business Insider. Over 10 million total coverage. 2588
donors. About €70,000 collected funds.
PROFESSIONAL EXPERIENCE

Freelance | End-to-End PR & Comms Management - Remote | 2021 - Present

➢ Led integrated digital PR for Bang & Olufsen, LOEWE, HyperX, HP,
KIVI, CoinsPaid and others; 850 000 + unique reads and 10+ million
reach at avg. CPV €0.20 across 10 markets.
➢ Built media plans using cost-based performance forecasting; cut spend
15 % vs rate-card, outperformed benchmark KPIs by 20% on average.
➢ Managed cross-functional vendor teams in 10 countries; 100 % on-time
delivery of assets and reports.

SEVEN Group (Ukraine/Estonia) | PR & Communications Manager - Full time |
2019 - 2021

➢ Implemented PR roadmap activities for BAT (glo™, Velo), 12 campaigns,
share-of-voice +28 pp YoY.
➢ Introduced personalized cost-based performance dashboards (CPV/CPtR/
CPC/CTR/CPR) to track media KPIs and optimize spend across
campaigns;
➢ Led iPhone SE2 media launch campaign (Ukraine); over 18 million reach.
➢ Curated winning tender proposal for Vodafone; secured a two-year BTL
agency contract.
➢ Created promotional solution for DELL’s first online conference during
COVID format shift.

Vacuum Agency, Kyiv | Creative Producer | 2018 - 2019

➢ Produced 10 + experiential events; zero budget overruns.

Eurovox, Kyiv (Music Studio) | Manager | 2017-2018

Kyiv Military Lyceum | Psychology Trainee | Nov 2017 - Apr 2018

Institute for Social and Political Psychology, NAES of Ukraine |
Research Internship | Oct 2016 - May 2017
 EDUCATION

➢ Taras Shevchenko National University of Kyiv - B.A. Psychology, 2018
➢ Kyiv Academy of Media Arts - Certificate, Brand & Marketing Strategy,
2019
➢ Kyiv Gymnasium of Oriental Languages #1, specializes in studying
of foreign languages - full secondary education, 2003 – 2014

LANGUAGES

Ukrainian (native) · Russian (native) · English (Upper-Intermediate B2) · Arabic
(Intermediate B1)

EXTRA / CREATIVE

Creative Production · Creative Strategies · Canva · Photography / videography
production for PR assets · Full driving licence & vehicle · Sound engineering pro-
skills · Content Production

PERSONAL INFO

➢ Date of birth: 19 October 1996
➢ Hobbies: music production, chess, road trips, photography, padel