Ігор

POPOV
IGOR
SEO-SPECIALIST
I am an SEO specialist with strong experience in
the iGaming industry, where I’ve worked on
launching new mono-brand projects across
multiple GEOs. My expertise includes full-cycle
SEO research, technical audits, competitor
analysis, link-building strategy development,
and large-scale site structure planning. I
specialize in technical SEO, semantic expansion,
and content optimization with a focus on
measurable growth. I confidently work with
tools like Ahrefs, SEMrush, Screaming Frog, and
Google Analytics, and manage content
generation and publishing through WordPress.
I approach every project with precision, data-
driven decision-making, and a commitment to
continuous improvement.

EDUCATION WORK EXPERIENCE
Bachelor's Degree 2018 – 2022 Progress-web
April 2024 - May 2025
SEO Specialist
Faculty of Economics, Major in Human
Performed comprehensive website SEO audits (technical,
Resource Management content, backlinks).
Conducted competitor analysis and developed effective
promotion strategies.
Master's Degree 2022 – 2023 Built semantic core and optimized on-page content.
Planned and managed link-building strategies.
Worked with web analytics and webmaster tools (Google
Faculty of Economics, Major in Human Analytics, Google Search Console, Yandex Metrica).
Resource Management Improved website loading speed and mobile usability.
Collaborated with developers and content teams to
implement SEO recommendations.
Monitored keyword rankings, traffic, and performance metrics
using professional tools.
SKILS Lead Panda Holding
SEO Specialist iGaming August 2025 - November 2025
SEO Tools: Ahrefs, SEMrush, Screaming
Conducted comprehensive research to support the launch of
Frog, Google Search Console, Google new mono-brand casino projects across multiple GEOs.
Performed technical audits of websites to identify critical
Analytics, Yandex Metrica, Serpstat issues affecting SEO performance.
Competitor Analysis & Audits Prepared detailed technical requirements for development,
design, and link-building teams.
Keyword Research & Semantic Core Developed link-building strategies and planned outreach/post
Building placements.
Analyzed competitors and market trends to identify ranking
Link Building Strategy opportunities within search results.
Expanded semantic cores and optimized keyword coverage
Technical & On-Page SEO for targeted landing pages.
Team Collaboration & Communication Designed and improved website structures to enhance user
experience and search visibility.
Data-Driven Decision Making Generated, optimized, and published SEO content using
WordPress CMS.

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