Andrii

Andrii Pavlov
Senior Marketing Manager

[відкрити контакти](див. вище в блоці «контактна інформація») 07.06.1984

[відкрити контакти](див. вище в блоці «контактна інформація») Kyiv, Ukraine

PROFILE
Proven expertise in Strategic and Tactical Marketing, Brand Management and
Marketing Communications within over 16 years of experience

WORK EXPERIENCE
Business and Social Projects Consulting
Strategic Marketing consultant (04.2025 – till now)

Terra Food Group Ukraine, Kyiv (Dairy products)
Marketing Director of Export Markets (03.2024 – 02.2025)

▪ Export marketing strategy development for prior markets (4)
▪ Brands’ annual strategy development and implementation (Naturale vegan butter, Ferma
dairy products, Tulchinka spreads)
▪ Price positioning for the prior portfolio brands
▪ Brands’ budget planning and investments control
▪ Management of media campaigns for the prior portfolio brands
▪ POSM development, production and logistics control
▪ Subordinate management and development (1 person)

Individual Marketing Projects Consulting
Marketing consultant (02.2023 – 03.2024)

New Products Group Ukraine, Kyiv (Low-alcohol and energy drinks)
Marketing Manager of Export Markets (06.2022 – 02.2023)

▪ Export markets analysis and marketing strategy development (11 markets in 3 clusters:
Central Europe, Middle East & Caucasus, Asia)
▪ Brands’ annual strategy development and cross-department control of its
implementation (Shake & Revo low-alcohol drinks, Non Stop & Pit Bull energy drinks)
▪ Price positioning for the prior portfolio brands
▪ SKU matrix development and control
▪ Brands’ budget planning and investments control
▪ Management of media campaigns for the prior portfolio brands
▪ Brands’ research analysis and control (Global Data)
▪ POSM development for prior portfolio brands
▪ Subordinates’ management and development (3 people)

Individual Consulting in Strategic and Tactical Marketing
(01.2021 – 06.2022)

▪ Clients’ base creation and management
▪ Brands’/Products’ Strategy and Tactics (S&T) development for a long/short term period
▪ Clients’ A&P investments planning and control
▪ Workflow and internal documentation management
Campari Ukraine, Kyiv (Premium spirits)
Head of Marketing (03.2019 – 10.2020)

▪ Brands’ annual strategy development and cross-department and cross-department
control of its implementation (Aperol, Wild Turkey Bourbon, Campari, The Glen
Grant)
▪ Contribution to the development of global strategy for Wild Turkey Bourbon brand;
▪ Brands’ budget planning and investments control
▪ Managing Media campaigns for the prior portfolio brands (Aperol, Wild Turkey
Bourbon, Campari)
▪ SMM agencies management, digital content creation, launch and effectiveness
control (Facebook, Instagram, GDN)
▪ Creation, launch and effectiveness control of digital conversion campaigns on main
marketplaces (Rozetka.ua, Silpo.ua, Zakaz.ua)
▪ On-trade channel full digital support during national lock-down
▪ Managing BTL-projects within the brand-plans
▪ Brands’ researches analysis and control (AC Nielsen, Brands health tracking,
consumer research, internal data)
▪ Subordinates’ management and development (4 people)

Pernod Ricard Ukraine, Kyiv (Premium spirits)
Group Brand Manager of Jameson Irish Whiskey, Chivas and The Glenlivet Scotch Whisky, Absolut
Vodka, Martell Cognac (10.2015 – 03.2019)

▪ Brands’ annual strategy development and cross-department control of its
implementation
▪ Brands’ budget planning and investment control
▪ New products’ national launch: Lillet Apéritif de France, Jameson Caskmates
▪ Media cross-channel strategy planning:
- Lillet Apéritif de France Digital Campaign launch
- Jameson Caskmates TV/Digital campaign launch
▪ Managing BTL-projects within the brand-plans:
- Armin van Buuren (2017, 2018) & David Guetta (2018) concerts sponsorship
- Leopolis Jazz Festival sponsorship (2016 - 2018)
- Jameson Block Party Own Event organization (2018)
- Barometer International Bar Show sponsorship (2016 - 2018)
▪ Brands’ researches analysis (AC Nielsen, Brands image KPIs, YouScan Social listening
▪ Subordinate management and development (1 person)

Pernod Ricard Ukraine, Kyiv (Premium spirits)
Brand Manager of Jameson Irish Whiskey and Olmeca Tequila (07.2013 – 09.2014)

▪ Short and mid-brand strategy development
▪ Financial planning and control of budget spends
▪ Media planning and control, advertising campaigns development
▪ Localization of global strategies to realities of Ukrainian market
▪ Setting up and managing BTL-projects aimed at both brand image growth and sales
increase
▪ Regular analysis and recommendations for further brand growth
▪ Brand researches analysis
▪ Subordinate development and management (1 person)

Astelit Mobile Operator, TM life:), Kyiv
Marketing Communications Leading Specialist (10.2010 – 07.2013)

The Coca-Cola Beverages Ukraine, Kyiv
Brand Manager of Burn and Gladiator Energy Drinks (08.2009 – 03.2010)

L’Oréal Ukraine, Kyiv
Junior Brand Manager of Garnier Fructis Hair Care (10.2008 – 08.2009)
INTERNSHIP
Embassy of Ukraine in Austria, Vienna (06.2008 – 08.2008)

Citibank Ukraine (03.2005 – 06.2005)

LANGUAGES
▪ English ▪ Ukrainian ▪ Russian

EDUCATION
Master’s Degree in International Economics
Kyiv National Taras Shevchenko University, Institute of International Relations (2003 – 2008)