Лілія

Liliia Berdanova
marketing specialist

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)

Profile Education
I drive ideas that connect brands and
West Ukrainian National University
Bachelor’s degree in Marketing | 2021 - 2025
people. Passionate about smart

communication, team synergy, and

Experience
creating value through marketing. I lead

with vision and empathy, empowering

teams to deliver bold results.

Event Manager
Skills OrthoHouse | Feb 2025 - present
Achievements
Marketing & Sales оrganized the full-cycle implementation of an orthodontic congress: planning,
logistics, communications, speaker and partner management, contractor
Lead generation · Cold calling · B2B coordination, and post-event service (230 participants, 16 speakers, 12 partner
partnerships · Sales funnel management · companies
Brand strategy · Campaign planning sold 100% of exhibition stands through personal cold calls, objection handling, and
tailored commercial offers for different partner profile
Project & Event Management built long-term partnerships with 12 companies — all confirmed participation in
Event coordination · Cross-functional future event
leadership · Contractor negotiations · managed end-to-end contractor sourcing and negotiations (printing, decor, AV
Timeline & logistics equipment, logistics, catering
coordinated a cross-functional team of external specialists
Analytics & Strategy
Performance metrics · Data-driven Head of Marketing Department
decision-making · Reporting and analysis · AIESEC | Nov 2023 - Jan 2025
Strategic communication · Problem- Achievements
solving led and coordinated the work of multiple marketing teams within the organization,
contributed to personal and professional growth of team member
Tools & platforms introduced new performance metrics and implemented regular monitoring to
CRM system · Asana · Canva · Figma · improve campaign effectivenes
Notion · MS Office managed multi-channel marketing campaigns to boost brand awareness and
engagement among targeted audienc
Soft skills optimized analytics and reporting processes within the department to support
Leadership · Initiative · Adaptability · data-driven decision-makin
Critical thinking · Team coordination · initiated and executed new ideas and improvements to enhance the department s '

Creativity structure and marketing outpu
ollaborated cross-functionally with other departments (sales, talent management,

Courses
с

operations to align marketing efforts with organizational goals
)

English Advanced Level
Other
StudyLess | 2023 Outgoing Exchange Manager | AIESEC, Jul - Nov 2023

Promoted international internship opportunities to youth, conducted cold calls and
Graphic Design interviews, matched candidates with projects, and supported the full selection process.
CREO | 2018 Freelance Graphic Designer | 2019 - 2021

Created brand elements and promotional materials for small businesses.