Михайло

MIKE BALASHOW
HEAD OF MARKETING| CREATIVE DIRECTOR|
SALES DIRECTOR|

CONTACT PROFILE
[відкрити контакти](див. вище в блоці «контактна інформація») Dynamic marketing leader with 10+ years of experience in brand development, digital
campaigns, creative production, and international team management. Proven track
[відкрити контакти](див. вище в блоці «контактна інформація») record of driving business growth, increasingaudience engagement, and launching
innovative marketing strategies across TV, production, and tech industries. Known for
data-driven decision-making, team leadership, and delivering measurable results in
Romania, Bucharest
both B2B and B2C markets.

WORK EXPERIENCE
EDUCATION
Business Agro Invest Bucharest, Romania 2025 - PRESENT
2005 - 2009 Director, European Office
KYIV MUNICIPAL ACADEMY Appointed to lead European expansion strategy and manage
OF VARIETY AND CIRCUS marketing across EU markets
ARTS - Oversaw cross-border marketing campaigns and partnerships
Degree in Performing Arts - Launched new projects that increased B2B lead flow by 28% in 6
months
2009 - 2013
ODESSA POLYTECHNIC
Business Agro Invest Ukraine / Romania 2021 - 2024
NATIONAL UNIVERSITY
Head of Marketing Department
B.A. in Business
- Led a 6-person marketing team and created comprehensive digital strategy
Administration across multiple platforms
- Introduced performance marketing channels (Meta Ads, SEO, email automation)
SKILLS - Increased qualified leads by 40% and reduced CAC by 25% through optimized
targeting
Project Management - Implemented CRM systems to streamline customer acquisition and retention
Public Relations
Production Company Ukraine 2017 - 2021
Teamwork
CEO / Founder
Time Management
Built and scaled a creative production agency serving national FMCG and tech
Leadership
clients
Effective Communication - Launched SMM, targeted advertising, and digital content services
- Managed full-cycle campaigns from creative to analytics; grew annual
Critical Thinking
revenue by 60%
Creative - Successfully sold the company before relocating to Europe

LANGUAGES
English (Upper intermediate)
German (Intermediate)
Russian (Native)
Ukrainian(Native)
Romanian(Elementary)
 MIKE BALASHOW

CONTACT PROFILE PAGE 2
[відкрити контакти](див. вище в блоці «контактна інформація») GTV TV Channel Ukraine
TV Producer
[відкрити контакти](див. вище в блоці «контактна інформація»)
- Produced high-rated entertainment programs, leading to 7% channel
Romania, Bucharest share increase
- Managed program scheduling, talent selection, and creative content
strategy
2014 - 2019

EDUCATION Showrunner / Creative Director
Freelance / TV Projects
2005 - 2009
- Created, wrote, and produced TV shows broadcast in 43 countries
KYIV MUNICIPAL ACADEMY - Winner of Best Entertainment Show at Cannes TV Festival, 2012
OF VARIETY AND CIRCUS - Adapted show concepts for international markets
ARTS
2009 - 2014
Degree in Performing Arts

2009 - 2013
ODESSA POLYTECHNIC
NATIONAL UNIVERSITY

B.A. in Business
Administration

SKILLS
Project Management
Public Relations
Teamwork
Time Management
Leadership
Effective Communication
Critical Thinking
Creative

LANGUAGES
English (Upper intermediate)
German (Intermediate)
Russian (Native)
Ukrainian(Native)
Romanian(Elementary)