Rostyslav

ROSTYSLAV SHEIKO
PPC - SPECIALIST

PROFILE
Talented Digital Marketing Specialist with +5 years of experience. Proven
ability to achieve exceptional results, including 2000%+ ROAS and
successfully leading a team. Skilled in Google, Meta, TikTok Ads, and email
marketing.
CONTACT WORK EXPERIENCE
Kiss my Ads Agency
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Senior PPC & SEO & Email-marketing specialist
[відкрити контакти](див. вище в блоці «контактна інформація») Optimized SEO using Serpstat and Ahrefs, and implemented Klaviyo for
email marketing campaigns.
Kyiv, remote For the B2B/B2C client baasverpakkingen.nl, I restructured their
account and optimized campaigns, leading to a significant increase in
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their return on ad spend (ROAS). In one recent week, the overall ROAS
WhatsApp: [відкрити контакти](див. вище в блоці «контактна інформація») reached 690.24%, with the PMax Brand campaign alone hitting
2085.55%.
SKILLS GGWP Agency February 2023 - March 2024
Team Lead of PPC
Managed and trained a team of five, setting them up for long-term
Google Ads / Adwords
success.
Campaign types: Search, Use Google Looker Studio, Shopify, and TikTok Ads.
Doubled daily sales for hardingandbloom.co.uk (from 110-130 to
Performance Max, Display,
250+) by optimizing campaigns, maintaining a consistent monthly ad
Remarketing and etc. spend of $6,500.
Google Tag Manager Gornyak Shop & Polunychka March 2022 - January 2023
Google Analytics Marketing Manager & Specialist
I also launched a Remarketing campaign and a Demand Gen
Google Merchant Center
(Discovery) campaign.
Google Looker Studio Use Meta (Facebook) Ads and the Meta (Facebook) Pixel. I conducted
A/B testing to determine which creatives performed best, resulting in
Meta Ads
significant budget savings (20%).
Facebook Business Manager
Gornyak Shop August 2020 - February 2022
Facebook Pixel Marketing Manager & Specialist
TikTok Ads Proficient in Google Ads (Adwords), Google Analytics (Universal
Analytics), and Google Tag Manager.
Shopify Experienced in launching and managing various campaign types,
SEO: Serpstat, Hrefs including Search, Performance Max, Youtube, and Display.
Successfully managed a small monthly budget of $50, increasing the
Email-marketing: Klaviyo client's store revenue by 50% (from 40,000 UAH to 60,000 UAH) by
A/B testing implementing strategic Google Ads campaigns.

Analysis of effectiveness: CPA,
EDUCATION
ROAS, CTR, ROI, CPC, CAC,
and others.
Master of Computer Engineering 2025 - 2027
Dniprovskyi National University of Oles Honchar
LANGUAGES GPA: - / 4.0

Ukrainian (Fluent) Bachelor of Computer Engineering 2021 - 2025
Russian (Fluent) Dniprovskyi National University of Oles Honchar
English (Upper - Intermediate) GPA: 4.0 / 4.0