Поліна

G R EET IN G S, I A M P O L IN A

Experienced and creative SMM Team Lead with over 5 years of experience in social
media strategy, team coordination, and brand storytelling. Skilled in working with
NGOs, cultural institutions, and international projects. Known for generating fresh,
relevant ideas and turning them into engaging, visual-first content plans.
Comfortable leading SMM teams, coordinating design and copy processes, and
taking full ownership of client pages. Strong analytical mindset, with the ability to
read trends and adjust strategies in real time.

SK IL L S

Social Media Strategy & Content Planning
Community Growth & Engagement
Creative Briefing & Visual Direction
Analytics & Content Performance Review
Copywriting (Ukr/Eng) & Tone Adaptation
Client Communication & Team Leadership

POLINA
Tools: Canva, Trello, Meta Business Suite, Google Workspace, Notion

W O R K EX P ER IEN C E

MALETS COMMUNICATION & SMM LEAD
Ukreate Hub – Vilnius, Lithuania
SMM TEAM LEAD | Dec 2023 – August 2025
Built brand voice and visual identity from scratch
CONTENT STRATEGIST | Grew Facebook community to 1,000+ engaged followers
COMMUNITY BUILDER Led SMM volunteer team; delegated tasks, reviewed content
Adapted content strategies to fit diaspora audience needs

SO C IA L M ED IA M A N AG ER
Uk ra i n o s Ce nt ra s – V i l n i u s , L i t h u a n i a
Fe b 2 0 2 3 – Oc t 2 0 2 3
Grew Fa ce b o o k co m m u n i t y to 3 , 0 0 0 +
CONTACTS Deve l o p e d co nte nt c a l e n d a rs a n d m a n a ge d v i s u a ls
Co l l a b o rate d w i t h p a r t n e rs a n d a l i g n e d to n e of vo i ce
📍 Zhytomer, Ukraine (open to remote / Kyiv Im p rove d e n g a ge m e nt t h ro u g h c u l t u ra l a n d e m ot i o n a l s to ry te l l i n g
meetings) CONTENT & CREATIVE WRITER (FREELANCE)
📞 [відкрити контакти](див. вище в блоці «контактна інформація»)
📞 [відкрити контакти](див. вище в блоці «контактна інформація») (WatsApp, Telegram) NGOs & Cultural Projects
📧 [відкрити контакти](див. вище в блоці «контактна інформація») | 2018 – 2022
Wrote storytelling content for campaigns and educational programs
[відкрити контакти](див. вище в блоці «контактна інформація»)
🔗 LinkedIn Profile Created texts aligned with humanitarian and creative goals

ED U C A T IO N & A C H IEV EM EN T S
R EC O M R N D A T IO N S
Sandra Adomavičiūtė
BA IN CULTURAL STUDIES
Director, Open Lithuania Foundation
📧 [відкрити контакти](див. вище в блоці «контактна інформація») Ostroh Academy National University – Ukraine
2016 – 2019

L A N G U A G ES ACHIEVEMENTS
English - C1
Ukrainian - native Created and managed SMM strategies for projects with 1K–3K organic
Lithuanian - A1 community growth
Russion - C1 Led creative teams (copy + design) for social impact campaigns
Recognized by UNESCO and Ministry of Culture of Lithuania for storytelling