Микита

MYKYTA BOIARSKYI
I’ve been building user acquisition strategies, developing and promoting products in different
markets, and working closely with executives and stakeholders on strategy, budgeting, product
improvement, and performance marketing.

WORK EXPERIENCE
PERSONAL
Nov 2023 - Present Head of E-commerce & Marketing
Name Jewelry Company, Vinnytsia
Mykyta Boiarskyi
Address Scaled an e‑commerce jewelry brand from the scratch to $25k
21021 Vinnytsia monthly revenue with consistent profitability
Phone number Managed advertising across Meta, Google, TikTok, with ROAS 4–
[відкрити контакти](див. вище в блоці «контактна інформація»)
Email Launched an international Etsy store with sales across the US &
[відкрити контакти](див. вище в блоці «контактна інформація») EU
Built and led a sales team of 4 sales managers + logistics,
implemented CRM and sales processes
Expertise in performance marketing, e‑commerce growth and
funnel optimization
Proven track record in customer acquisition & retention
(cross‑sells, upsells, CRM flows)

Jul 2023 - Nov 2023 Head of User Acquisition
Startup, Kyiv
Team Management
Planing ad budgets
Search and interaction with external partners for the provision of
technical services
Testing of new products and markets
Worked with affiliate partners
Reporting

Aug 2022 - Jul 2023 Performance Marketing Specialist
Self employed, Kyiv
Scaling and optimization of ad campaigns
Working with ad funnels
Reporting

Feb 2022 - Aug 2022 Senior Media Buyer
Kyiv
Planning ad budgets
Scaling and optimization of ad campaigns
Search and interaction with external partners for the provision of
technical services
Reporting

Aug 2021 - Dec 2021 Facebook and Google UAC Media Buyer / Team
Leader
Eclipse Network, Kyiv
Team Management
Planning ad budgets
Search and interaction with external partners for the provision of
technical services
Testing of new products and markets
Facebook ads
Google UAC
Scaling and optimization of ad campaigns
Reporting
May 2020 - Jul 2021 Facebook and Google UAC Media Buyer
Red Circle, Kyiv
Facebook ads
Google UAC
Analysis of the market and competitors
Scaling and optimization of ad campaigns
Creation of technical specifications for the development of ad
banners
Writing advertising texts
Reporting

Jun 2019 - Nov 2019 Traffic manager - Facebook
Social Expert, Kyiv

EDUCATION AND QUALIFICATIONS

Sept 2016 - Jul 2020 Bachelor
National Academy of Security Service of Ukraine, Kyiv

Sept 2020 - May 2022 Master
Interregional Academy of Personnel Management, Vinnytsia

May 2023 - Present Postgraduate
Kyiv University of Law, Kyiv