Денис

DENYS HODIN
Project Manager (PPC | SEO | SMM | Digital
Marketing Strategy)

[відкрити контакти](див. вище в блоці «контактна інформація») Kharkiv, Ukraine

[відкрити контакти](див. вище в блоці «контактна інформація»)

Results-oriented Project Manager with over 5+ years of experience in
SUMMARY managing digital marketing projects across PPC, SEO, and SMM. Proven
ability to lead cross-functional teams, streamline workflows, and drive
campaign performance through data-driven decision-making. Skilled in
Google Ads, Facebook Ads, GA4, SEO tools, and marketing analytics.
Strong problem-solving, stakeholder management, and strategic planning
abilities. Adept at managing multiple projects simultaneously while
maintaining a focus on KPIs, ROI, and client satisfaction.

SKILLS Project & Team Management
End-to-end project lifecycle management
Resource planning, risk assessment, workload optimization
Leading cross-functional and remote teams
Stakeholder & Client Communication
Client onboarding, strategy sessions, and project kick-offs
Managing expectations and delivering performance insights
Tools & Platforms
Project Management: Asana, Trello, Notion, Slack, Worksection, Planfix
Analytics & SEO: GA4, Google Search Console, SEMrush, Ahrefs
Ads & Tracking: Google Ads, Meta Ads, TikTok Ads, Tag Manager,
Facebook Pixel
CRM & Automation: Various CRM tools, email marketing platforms
Creative & Content: Canva, Crello, Lightroom, iMovie, Snapseed,
Movavi

LANGUAGES
English – С1
Spanish – A1
Ukrainian – Native

EDUCATION
2022 – Project Management Course, Genius Space
2022 – Mobile Facebook Ads Certification, Stepik
2021 – Google Ads Professional Certification, Hillel IT School
2021 – Email Marketing Certification, Promodo
2020 – SMM & Content Marketing Certification, Hillel IT School
2004–2010 – Specialist Degree in English Philology & Teaching,
Kharkiv National Pedagogical University
 WORK EXPERIENCE

PROJECT MANAGER – DIGITAL
AGENCY TERRAPROMO • Managed end-to-end digital marketing projects across PPC, SEO, and

📅 JUNE 2024 – SEPTEMBER 2025 content marketing, ensuring timely execution and alignment with client
objectives.
PROJECT MANAGER – • Led multi-disciplinary teams (PPC, SEO, content, design, development),
DIGITAL AGENCY ELIT-WEB ensuring collaboration and efficiency.
📅 DECEMBER 2023 – JUNE 2024 • Developed and optimized marketing strategies based on data insights,
increasing lead generation and customer retention.
PROJECT MANAGER • Conducted weekly and monthly stand-ups, presenting performance reports,
NETROCKET strategy updates, and risk mitigation plans to stakeholders
MARKETING AGENCY
📅 MARCH 2023 – DECEMBER 2023 Oversaw paid and organic marketing campaigns across Google Ads,
Facebook Ads, and SEO, ensuring high ROI and engagement.
PROJECT
Spearheaded project launches, including Kick-off Meetings, Strategy
MANAGER – INWEB
DIGITAL AGENCY Presentations, and Performance Reviews.

📅 JUNE 2022 – DECEMBER 2022 Conducted daily budget tracking, performance analysis, and A/B testing to
optimize ad spend.
PROJECT MANAGER / Managed client relationships, handling expectation management, reporting,
FACEBOOK ADS SPECIALIST
and communication of insights to drive business decisions.
FDS-IT CONSULTING
📅 FEBRUARY 2021 – JUNE 2022
Developed comprehensive marketing roadmaps, defining deliverables,
PROJECT MANAGER –
milestones, and KPIs for multiple projects.
IPARTNER
MARKETING AGENCY Led a team of PPC specialists, designers, and copywriters to execute high-

📅 JUNE 2020 – JANUARY 2021 impact campaigns.
Provided detailed performance reports with actionable insights to optimize
marketing funnels.
Improved project efficiency by implementing automation workflows and
streamlining reporting processes.

Managed and optimized Facebook Ads campaigns for various industries,
ensuring ROAS optimization.
Defined customer acquisition funnels, audience segmentation, and
lookalike targeting strategies.
Performed competitor research and market analysis to refine advertising
strategies.
Automated reporting dashboards to track CPC, CTR, ROAS, and
conversion rates in real-time.

Developed target audience personas, sales funnels, and campaign
structures to enhance lead conversion.
Managed cross-channel advertising (Google, Facebook, Instagram) to
maximize brand reach.
Integrated tracking systems, including Google Tag Manager, Google
Analytics, and Facebook Pixel.
Regularly analyzed data to optimize cost per acquisition (CPA) and improve
ad performance.