Каріна

м. Харків
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Karina Brazhnyk
Content Strategist & YouTube Specialist 100M+ Views | Creative Leadership &
Team Training
Content-focused professional with hands-on experience in YouTube and other
social media. Strong in developing content ideas from scratch, adapting trends
to specific audiences, and improving retention through psychology-driven hooks
and scripts. Experienced in creative leadership and team coordination, including
guiding content direction, giving structured feedback, and aligning creative
work with strategic goals. Combines structured thinking, empathy, and clear
communication.

Core Skills
• YouTube content strategy (short-form & long-form)

• Content ideation & format development

• Storytelling & scriptwriting

• Creative leadership & team coordination

• AI, Video Editing (Chat GPT, Midjorney, Canva, CapCut, Figma, Runway, Kling
AI, Minimax)

• Performance analysis (CTR, retention, engagement)

• Content systems, workflows & iteration

• Clear communication & structured thinking

Experience

TheSoul Publishing (remote)Creative Supervisor / Lead DM /
Content Coordinator
Jan 2016 – May 2025

●​ Developed and tested short-form and long-form content formats from
scratch (Challenge Accepted, BrightSide, TeenVee)
●​ • Led the creative direction of the project, defining content formats,
tone of voice, and storytelling principles
●​ • Provided creative leadership and informal team coordination, including
guiding contributors, aligning ideas with content strategy, and giving
structured feedback (ADME)
●​ • Wrote hooks and scripts designed to improve audience retention and
emotional engagement (La La Life)
●​ • Adapted trends to specific audiences instead of copying formats
●​ • Analyzed performance metrics (CTR, retention, engagement) to refine
content decisions and content strategy
●​ • Built and optimized AI-assisted content workflows from idea to
publication to improve speed and consistency(MeowMuse)
Achievements
• Managed YouTube content strategy, producing videos that collectively achieved
10M+ views

• Recruited, onboarded, and trained a team of 10+ content creators, improving
workflow efficiency and output quality.

• Presented as a speaker at 5+ English-language webinars, sharing expertise in
content strategy and audience growth.

• Led cross-functional teams to deliver high-performing content, consistently
meeting viewership and engagement goals.

• Developed scalable processes for content production, enabling rapid expansion
of channel reach and audience engagement.