Ірина

IRYNA VOKH
UI/UX Designer
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SUMMARY

I am a UI/UX and Product Designer with 2 years of experience focused on complex web platforms. I design
intuitive and scalable user experiences that simplify workflows and improve business outcomes. My recent
projects include optimizing user journeys for business automation platforms and creating analytical
dashboards, enhancing operational efficiency by up to 25%.

I work closely with cross-functional teams to ensure designs are smoothly implemented in development.
Proficient in Figma, Webflow, and responsive design, I deliver solutions across fintech and marketing that
drive usability and engagement.

HARD SKILLS

Design Tools: Figma, Webflow, Excalidraw, Adobe Illustrator, Adobe Photoshop

Prototyping & Wireframing: Low- and High-Fidelity Wireframes, Interactive Prototyping

User Research: User Flows, Journey Mapping, Stakeholder Feedback Integration

Design Systems: Creation and Maintenance of Design Systems, Component Libraries

Markup & Styling: HTML5, CSS3, Responsive and Adaptive Design

Data Visualization: Dashboard Design, Integration of Chart Libraries

Collaboration Tools: Jira, Trello, Microsoft Teams, Slack

Agile Practices: Design Sprints, Cross-Functional Team Collaboration, Iterative Design in Sync with
Product Development

WORK EXPERIENCE

Adlink | B2B | Marketing Services MAY 2025 - AUGUST 2025

Product Designer (contract based)

●​ Designed a web-based platform for managing Google Ads campaigns from scratch, including
product architecture, main interface, and an admin panel for user management.
●​ Created a full UX/UI solution with a component library supporting light and dark modes.
●​ Developed low- and high-fidelity wireframes to map user flows and refine navigation.Designed
interactive prototypes to validate features and collaborated with developers to ensure responsive
implementation across devices.
●​ Incorporated Google Ads API specifics to ensure correct data structure for collection, processing,
and transfer.

The platform covers key advertising management functions: campaign creation, analytics, budget
management, and Google Ads integrations, providing a scalable and intuitive experience for users.

Achievement: Simplified campaign management with a thoughtful UX that reduced steps for creating
and managing campaigns, and designed a clear UI enabling less experienced marketers to create
templates and launch up to 20 campaigns simultaneously.
NeedMyLink | B2C | Marketing Services SEPTEMBER 2024 - JANUARY 2025

Product Designer (contract based)

●​ Developed a comprehensive UX/UI design for a Business Automation Platform in the SEO
services domain (B2C), optimizing workflows for service orders and project management.
●​ Created low-fidelity wireframes to map user flows and high-fidelity designs to refine navigation
and efficiency.
●​ Designed interactive prototypes to test and validate platform features, incorporating stakeholder
feedback to optimize functionality.
●​ Collaborated with developers to implement responsive designs, ensuring seamless user
experiences across devices.
●​ Enhanced visual appeal and alignment with brand identity through design improvements on the
company's corporate websites.

Achievement: Optimized the user journey, increasing completed orders by 20%, reducing user
drop-offs, and cutting manual workload for managers by 80%.

MachinaLabs | B2B | IT Services & Consulting APRIL 2024 - SEPTEMBER 2024
Product Designer (contract based)

●​ Developed a comprehensive design system for a SaaS platform, ensuring consistency across
web interfaces while meeting business and technical requirements.
●​ Created low-fidelity wireframes in Excalidraw to outline user interactions and high-fidelity
wireframes to refine usability, aligning with research insights and goals.
●​ Designed interactive prototypes to test and iterate on concepts for web-only products based on
UX research and competitor analysis.
●​ Collaborated closely with developers and the product owner to meet project milestones, ensuring
seamless integration of designs, responsive layouts, and adherence to Agile methodologies.
●​ This role allowed me to apply user-centered design principles while working within
cross-functional teams to deliver intuitive, web-based solutions.

Achievement: Designed and implemented an advanced user interface for an analytical platform
leveraging Big Data and AI, tailored for the banking sector. The design optimized data visualization and
streamlined decision-making processes, resulting in a 25% improvement in operational efficiency for
users.

Freelance OCTOBER 2023 - MARCH 2024

UI/UX Designer and WebFlow Developer

●​ Collaborated with over 15 clients in Education, AdTech, FinTech, and E-commerce industries,
delivering interactive prototypes and responsive websites using Webflow.
●​ Focused on solving usability issues and creating intuitive interfaces that met business objectives.

Achievement: Delivered 20+ projects, improving user engagement and reducing bounce rates by 15%.

Yeastech Ingredients | B2B | Sustainable Ingredients for Animal Feed & Pet Food

UI/UX Designer and WebFlow Developer (contract based) JUNE 2023 - SEPTEMBER 2023
 ●​ Designed and developed a professional website for a pet food distribution company using
Webflow, along with banners that enhanced the company’s digital visibility.
●​ I focused on creating a user-friendly interface and ensuring the website was responsive across all
devices, delivering a seamless user experience. The design aligned with the brand’s identity,
effectively communicating its message across various digital platforms.

Achievement: Played a key role in establishing the company’s digital presence, helping them transition
to the online space and reach a broader audience.

EDUCATION

SEPTEMBER 2024 - Present
LLC Private Higher Education Institution "University of Modern Technologies" Department of
Computer Science, Software Engineering

APRIL 2023 - JUNE 2023
ALPACA SCHOOL Web Design and WebFlow course

CERTIFICATION

Layouts Level 1, WebFlow University - June 2024

Layouts Level 2, WebFlow University - June 2024

LANGUAGES
English: Upper-intermediate

Ukrainian: Native