Контактна інформація

Шукач вказав телефон та ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/15750340/

Досвід роботи

PR-менеджер, креативний копірайтер

з 12.2024 по 05.2025 (6 місяців)
linza agency, Дистанційно (Неприбуткові, благодійні та громадські організації)

• Production of promotional, brand-focused, SEO-optimized, and conversion-driven content for websites and
campaigns.
• Creation of marketing and PR materials: articles, social media posts, banners, landing pages, and websites.
• Writing of engaging scripts for TikTok videos and other short-form content formats.
• Development and execution of content and PR strategies aligned with client objectives.
• Coordination and management of freelance writers, ensuring consistent tone of voice and high-quality
deliverables.
• Management of multiple projects simultaneously with consistent on-time delivery.
• Planning and execution of influencer marketing campaigns to increase brand reach and awareness.
• Building and maintenance of strong media relations with journalists, publications, and outlets to secure
continuous coverage.

PR manager

з 08.2022 по 05.2024 (1 рік 10 місяців)
Lado Agency, Дистанційно (Краса, фітнес, спорт)

• Development and maintenance of relationships with fashion editors, journalists, and bloggers.
• Story pitching and editorial placement in leading fashion and lifestyle publications, both print and digital.
• Creation and distribution of press releases, media kits, and brand storytelling materials.
• Identification and collaboration with fashion influencers, stylists, and celebrities to enhance brand visibility.
• Management of gifting programs and influencer seeding initiatives to ensure strong brand presence on social
media and blogs.
• Monitoring of influencer content for consistency with brand voice, image, and campaign goals.
• Tracking of media coverage and preparation of press clipping reports for clients and internal teams.
• Collaboration with digital marketing teams on social media strategies aligned with PR objectives.
• Development of content calendars and co-management of social platforms to ensure cohesive brand
communication.
• Creation of compelling brand narratives highlighting core values, products, and unique positioning within the
fashion industry.
• Alignment of messaging with the brand’s vision across all communication channels, from press materials to
digital content.

PR manager

з 04.2020 по 06.2021 (1 рік 3 місяці)
Coworking Platforma, Київ (Нерухомість)

• Development of comprehensive communication strategies aligned with project or brand objectives.
• Coordination and production of PR materials, podcasts, and editorial content.
• Media relations — outreach, pitching, and maintaining ongoing communication with journalists and media outlets.
• Writing and editing articles, news, and updates for the company website.
• Organization and management of internal communication documents and workflows.

PR-менеджер

з 09.2019 по 04.2025 (5 років 8 місяців)
Brave! Factory Festival, Київ (Шоу-бізнес, мистецтво, культура)

• Building and management of relationships with local and international media, music journalists, and festival
bloggers to ensure extensive coverage.
• Development of press materials, including releases, artist line-ups, and promotional content for major media
outlets.
• Story and content pitching to leading culture and music publications, securing prominent editorial features.
• Organization of interviews, press access, and backstage opportunities for journalists and influencers to
enhance media engagement.
• Leadership of PR campaigns focused on ticket sales growth and brand awareness, in collaboration with
creative and marketing teams.
• Oversight of on-site PR operations, including media accreditation management and coordination of interviews
and photo sessions with artists.
• Creation of compelling narratives positioning Brave! Factory as a standout event within the international
festival circuit.
• Management of crisis communications and sensitive issues to maintain a strong public image and positive
media relations.
• Monitoring and analysis of media coverage and social media performance, with preparation of detailed
campaign reports.

PR manager

з 09.2019 по 04.2023 (3 роки 8 місяців)
Closer, Київ (Шоу-бізнес, мистецтво, культура)

• Building and management of relationships with local and international media, music journalists, and festival
bloggers to ensure extensive coverage.
• Development of press materials, including releases, artist line-ups, and promotional content for major media
outlets.
• Story and content pitching to leading culture and music publications, securing prominent editorial features.
• Organization of interviews, press access, and backstage opportunities for journalists and influencers to
enhance media engagement.
• Leadership of PR campaigns focused on ticket sales growth and brand awareness, in collaboration with
creative and marketing teams.
• Oversight of on-site PR operations, including media accreditation management and coordination of interviews
and photo sessions with artists.
• Creation of compelling narratives positioning Brave! Factory as a standout event within the international
festival circuit.
• Management of crisis communications and sensitive issues to maintain a strong public image and positive
media relations.
• Monitoring and analysis of media coverage and social media performance, with preparation of detailed
campaign reports.

SMM manager

з 01.2018 по 04.2019 (1 рік 4 місяці)
La Famiglia, ресторани, Київ (Готельно-ресторанний бізнес)

• Development of comprehensive content plans and social media strategies tailored to brand goals.
• Copywriting and creation of engaging posts and visual content for Facebook and Instagram.
• Scheduling, publishing, and community management to build audience engagement and brand awareness.
• Shooting and editing stories, short videos, and behind-the-scenes content for social platforms.
• Setup and optimization of advertising campaigns, including targeting and performance tracking.
• Website content management — creating and updating pages, news, and visual materials.
• Management of Google Business and TripAdvisor profiles to strengthen brand visibility and online reputation.

PR manager

з 01.2016 по нині (10 років)
Freelance, Дистанційно (Шоу-бізнес, мистецтво, культура)

• Production of promotional, brand-focused, SEO-optimized, and conversion-driven content for websites and
campaigns.
• Creation of marketing and PR materials: articles, social media posts, banners, landing pages, and websites.
• Writing of engaging scripts for TikTok videos and other short-form content formats.
• Development and execution of content and PR strategies aligned with client objectives.
• Coordination and management of freelance writers, ensuring consistent tone of voice and high-quality
deliverables.
• Management of multiple projects simultaneously with consistent on-time delivery.
• Planning and execution of influencer marketing campaigns to increase brand reach and awareness.
• Building and maintenance of strong media relations with journalists, publications, and outlets to secure
continuous coverage.

Освіта

КПІ ім. Ігоря Сікорського

Приладобудівний факультет, технологія приладобудування, Київ
Незакінчена вища, з 2008 по 2013 (5 років)

Додаткова освіта та сертифікати

Copywriting Full-course Bazilik

2017, 2 місяці

SMM Basic Bazilik

2017, 1 місяць

“Дієві комунікації. Практика репутаційного менеджменту” в kmbs

2020, 5 місяців

Narrative Design in Game Development в SKVOT

2024, 5 місяців

Знання і навички

• Комунікабельність
• Креативність
• Творчий підхід
• Копірайтинг
• Ведення соціальних мереж
• Розробка контент-стратегії
• Розробка маркетингової стратегії
• Створення контенту
• Користувач ChatGPT
• Журналістика
• Написання статей
• Написання сценаріїв
• Написання ТЗ

Знання мов

• Українська — вільно
• Англійська — вище середнього
• Італійська — середній

Рекомендації

Maryna Snizhynska

Maryna Snizhynska

Head of PR, Linza agency