Аліна

Kozubniak Alina
1050 Eastern Ave , Toronto, Canada | 1 (942) 380-4604 | [відкрити контакти](див. вище в блоці «контактна інформація»)

Social Media & Digital Marketing Manager with 3 years of experience in developing and executing successful digital strategies

Education
Bachelor’s Degree in Marketing | Taras Shevchenko National University of Kyiv
Degree subject: Marketing
Additional Studies | 2023 - 2025 | Online Platforms (Coursera, Udemy, GOOGLE, HUBSPOT ACADEMY)
• Meta Social Media Marketing Professional Certificate
• Google Analytics
• Fundamentals of Digital Marketing
• Content Marketing & SEO Strategy
Skills & Abilities
 Social Media Strategy (Facebook, Instagram, TikTok, LinkedIn, Twitter/X)
 Content Creation (posts, reels, stories, copywriting, visual concepts)
 Community Engagement & Growth
 Paid Advertising (Meta Ads Manager, Google Ads basics)
 Analytics & Reporting (Meta Insights, Google Analytics)
 Influencer Collaboration & Partnership Management
 Project Management & Team Collaboration
 Strong knowledge of trends and digital marketing tools (Canva,Figma, Photoshop)

Experience

SociAl MEDIA MANAGER | EXP BRAND | Jan 2024 – Sep 2025

Developed and executed social media strategies that increased audience engagement by 30% in the first year.
Created and managed content calendars, ensuring consistent posting and brand alignment.
Launched targeted paid campaigns, achieving a 20% growth in followers and 15% increase in lead generation.
Collaborated with influencers and partners to expand brand reach.
Team coordination (4–6 people)
Monitored performance metrics and optimized campaigns based on data-driven insights

SOCIAL MEDIA SPECIALIST | JULIET | FEB 2024 – DEC 2024

Assisted in planning and execution of social media campaigns.
Designed engaging visuals and copy for posts, stories, and ads.
Managed community interactions, responded to messages and comments to maintain brand loyalty.
Reported monthly analytics, highlighting growth opportunities.

Digital Marketing Project Lead – E-commerce Brand | JUL 2024 – DEC 2024

Launched a social media strategy for a new online store.
Increased Instagram followers from 0 to 8,000 organically in 4 months.
Oversaw paid campaigns with ROI of 250%.

Content Manager – Startup Accelerator Program| MAR 2025 – JUL 2025

Developed LinkedIn content strategy for 12 startups.
Increased engagement per post by 40%.
Coordinated content production across departments.
Boosted engagement rate from 2% to 7%.
Produced viral reels with 100K+ views.

Achievements
Successfully grew multiple accounts to 10K+ followers within the first 6–12 month
Managed advertising budgets up to $10,000 per campaign with proven ROI
Led a content team that produced over 500+ posts, stories, and videos annually.
Consistently increased engagement rates above industry benchmarks.
Recognized for project leadership skills in fast-paced environments.
Languagese
• Russian — Native
• Ukrainian — Native
• English — Upper Intermediate (technical documentation, business communication)
Personal Qualities
• Strong sense of responsibility and attention to detail
• Excellent communication and interpersonal skills
• Adaptability and fast learner
• Ability to motivate the team and deliver results
• Coordinated content production across departments.