Катерина

Kateryna Shemchuk

Personal information

Date of Birth:06.12.1997
Place of Birth: Kiev

Nationality: Ukrainian

Professional experience
2023 – 2025 Co-Founder / Head of HR & Operations – International Recruitment Project (Startup)

As a co-founder and strategic HR leader of an international recruitment startup, I was fully responsible for building core business functions from the ground up — from recruitment operations to team management and brand promotion. The project focused on sourcing talent for clients across the Gulf countries, primarily in the beauty and service industries.

Key Responsibilities:

•Designed and implemented all HR processes from scratch, ensuring structure and scalability
•Built recruitment strategies tailored to each client’s project needs
•Recruited, onboarded, and mentored internal staff and freelance recruiters
•Developed team adaptation, motivation, and retention systems to support long-term success
•Conducted internal training sessions, team briefings, and upskilling programs
•Led negotiations and concluded contracts with international B2B clients
•Developed and executed a marketing strategy to promote the project across job boards and social platforms
•Created high-impact digital content to strengthen brand identity and attract candidates
•Oversaw internal workflows, ensuring smooth collaboration between HR and marketing
•Drove the project’s growth with a hands-on leadership style, entrepreneurial mindset, and a focus on people and results
2022 - 2024HR Team Lead & Social Media Strategist
– International Recruitment Agency

At an international recruitment company operating in the Gulf countries, I held a combined role of HR Team Lead & Social Media Strategist, actively contributing to the company’s growth and client development.

Key Responsibilities:
•Full-cycle recruitment: candidate sourcing, screening, interviewing, onboarding, and probation period support
•Development and management of client relationships; contributing to the expansion of the customer base and long-term partnerships
•Use of modern digital recruitment tools and HRM systems to optimize hiring processes and ensure data accuracy
•Support for candidates throughout their journey, from application to placement and performance evaluation
•Contribution to additional services such as consultation, personal branding, and visual CV preparation
•Strategic content creation across social media (Instagram, Telegram, Facebook) to attract talent and promote brand visibility
•Website maintenance and design (Wix), creation of branded content and visuals using Canva, Figma, Photoshop, and AI tools
•Team leadership: task distribution, timeline control, cross-functional collaboration with marketers, designers, and recruiters
•Strengthening the employer brand and increasing candidate loyalty and engagement through content and direct interaction

2021 - 2022HR-Business Partner, Eldorado, Kiev (Retail)
As an HR Business Partner at one of Ukraine’s leading retail chains, I was responsible for managing recruitment operations, evaluating employee performance, and supporting staff retention and motivation initiatives.

Key Responsibilities:
•Active recruitment for various departments based on internal client requests, including job profiling and candidate pipelines
•Conducting interviews and assessments, evaluating both technical and soft skills
•Performance evaluation of new hires during the probation period and providing structured feedback and development plans
•Developing and implementing employee motivation and retention strategies aligned with company goals
•Maintaining and managing all recruitment documentation and administrative processes in HRM and ATS systems
•Creating and analyzing recruitment statistics and reports: number of applicants, hires, resignations, turnover rates, sourcing effectiveness
•Close cooperation with department managers to identify hiring needs and support workforce planning
•Ensuring smooth onboarding, internal communication, and employee satisfaction across departments

2019 - 2021Hr manager, Sigmar, Kiev (Outsourcing)
In the position of HR Manager, I oversaw the end-to-end recruitment process for major clients such as METRO, New Yorker, and Ashan. My tasks included creating job postings, screening CVs, conducting telephone and in-person interviews, and managing the onboarding of new employees. I ensured staff discipline, established a personnel reserve, and handled contract processing and documentation. I also worked closely with client companies to meet their staffing needs and was responsible for tracking employee working hours and creating efficient work schedules.

2019 - 2019HR Generalist, Sputnik, Kiev (cinema, service sector)
As an HR Generalist, I was responsible for implementing employee training and development programs, conducting performance reviews, and managing conflict resolution within the team. I ensured compliance with company policies and labor regulations while organizing team-building activities and events to strengthen collaboration. I worked closely with other departments to meet staffing needs and developed employee retention strategies. Additionally, I managed compensation and benefits processes, conducted employee surveys, and analyzed feedback to improve workplace satisfaction. I also supported diversity and inclusion initiatives and continuously pursued professional development in human resource management to stay current with industry best practices.

2017 - 2019Administrator / Account Manager — Speak Up English School, Kiev (Educational Services)
In this role, I was responsible for providing direct support to visitors and customers, both in person and over the phone. I handled the ordering of office supplies and managed supplier relationships. My tasks also included student enrolment and the administration of all related documents. I worked efficiently with internal databases and software to ensure accurate data management. Additionally, I concluded contracts with customers and managed the sales process for educational programs. I provided continuous support and guidance to students throughout their studies and proactively sought new customers by working with both warm and cold databases while developing effective sales strategies. I also organized and coordinated internships to give students valuable practical experience.

Education

2017 – 2019Bachelor's Degree in Psychology
University of Modern Knowledge, Kyiv

2013 – 2017College – Publishing
University of Modern Knowledge, Kyiv

Additional Training

Integration Course German

Genius Space – Social Media Marketing

Mike Pritula Academy – Career Coaching

Powercode Academy – Web Design
Additional Information

LanguagesEnglish ─ Upper intermediate
German – Intermediate
Ukrainian – Mother tongue
Russian - fluent

Key SkillsMicrosoft Office, Power BI,HURMA,1C, PowerPoint, Adobe Photoshop, Figma, Canva, VN (Video Editing), AI Tools