Оксана

OKSANA GURINA
MARKETING PROJECT MANAGER
WITH MORE THAN 15 YEARS OF EXPERIENCE
IN TELCO & CONSUMER ELECTRONICS PORTFOLIO

CONTACTS CORE COMPETENCIES
Strasbourg, France Go-to-market strategy | Product launches | Trade marketing | Cross-cultural marketing
[відкрити контакти](див. вище в блоці «контактна інформація») adaptation | COOP marketing | Vendor & partnership management | Integrated campaigns
[відкрити контакти](див. вище в блоці «контактна інформація»)°| Performance analytics (ROI, ROMI, NPS, etc) | Budgeting up to €5 M | Team leadership
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») DIGITAL SKILLS: Digital Strategy | SEO | SEA | SMM | Data marketing (BI)

LANGUAGES PROFESSIONAL EXPERIENCE
English C1 | French C1 |
Ukrainian (native) | Russian (bilingual) BATIBOIS ALSACE STRASBOURG (Wooden decor retail and distribution)
MARKETING AND SALES ASSISTANT (CDI) | 08.2022 – 03.2024
EDUCATION • Orchestrated grand-opening event (800 visitors, 60 vendors)
M2. DGTL MARKETING & E-COMM • Developed social media communication strategy (Facebook, Instagram)
EM Strasbourg Business School • Managed product database
(Strasbourg, France) | 2024 – 2025
KYIVSTAR - UKRAINE'S #1 TELECOM OPERATOR (560 stores, 3,000 employees)
MASTER IN MARKETING HEAD OF DEVICES UNIT | 10.2020 – 12.2021
International Institute of Business MARKETING PROJECT MANAGER (B2C) | 05.2019 – 10.2020
(Kyiv, Ukraine) | 2004 – 2006 • Managed to double vendors' investments (Samsung, Huawei, ZTE) in smartphone
Validated in France | 2023 sales across 560 Kyivstar stores, consolidating 5% market share
• Initiated and executed multiple national promotional campaigns in collaboration with
MASTER IN COMPUTER SCIENCE smartphone vendors (20-25% YoY sales growth)
National Aviation University
(Kyiv, Ukraine) | 1998 – 2004 VODAFONE RETAIL (200 stores, 2,500 employees)
MARKETING PROJECT MANAGER (B2C) | 06.2018 – 05.2019
COURSES & CERTIFICATIONS • Led the highly successful BLACK FRIDAY 2018 campaign, achieving a 7x increase
France in weekly sales and doubling market share
• B2B Marketing, Strasbourg • Executed multiple national omni-channel promotional campaigns (Digital, Radio,
University | 2023 OOH, TV) with smartphone vendors (Nokia, Samsung, Huawei, Tecno)
• Digital marketing & Inbound,
HubSpot Academy | 2023 ASBIS-UKRAINE (Device Distribution Company)
Ukraine MARKETING PROJECT MANAGER (B2B/B2B) | 07.2016 – 03.2018
• Commercial Director, Pautova, • Executed a successful Logitech gaming & personal peripherals promo campaign
Laba | 2021 (Digital, Radio, OOH)
• Leadership: Tools for Engagement • Organized the First Ukrainian IT Distribution Forum 2017 (500 visitors, location:
and Influence, Slypchenko | 2021 Boryspil Airport terminal)
• Marketing Director, Lukyniuk, Laba | • Managed a wide range of channel promos (average sales growth 20-25% YoY)
2020
• Business Intelligence for Managers: ALCATEL ONETOUCH EMEA (Ukraine)
KPI, Financial Analysis, Risks, MARKETING MANAGER (B2C/B2B) | 06.2013 – 04.2016
KMBS | 2018 • Coordinated sponsorship of the Koktebel Jazz Festival 2013 (30K attendees, 500+
media mentions)
COMPUTER SKILLS • Launched the Ukrainian ALCATEL OT website and social media, reaching 25K
Meta Ads, Google Ads, Jira, MS Office followers within 3 months
• Executed marketing campaigns with retail partners, managed PR, ad agencies
DRIVER'S LICENSE: Category B
EARLY CAREER (2005-2009)
INTERESTS: Motorcycling | Rock Datalux group of companies: Remark Agency (Executive Director), Datalux Distribution (Logitech
climbing | Arts & Books Marketing Manager). Highlights: steered agency through 2008 crisis (cost –20%, revenue +25%).
Led Logitech's participation in Territories of Games exhibitions 2006, 2007.