Особисті дані приховані

Dmytro Sorokolita
■ Kyiv, Ukraine | ■ [відкрити контакти](див. вище в блоці «контактна інформація») | ■ [відкрити контакти](див. вище в блоці «контактна інформація») | ■ [відкрити контакти](див. вище в блоці «контактна інформація»)

Profile
Results-driven Digital Marketing Specialist with 8+ years of experience across telecom and leading media
agencies. Proven expertise in developing and executing digital strategies, managing cross-channel campaigns,
and driving business growth online. Skilled in leading teams, implementing innovative digital projects, and aligning
marketing initiatives with business goals. Passionate about data-driven marketing, user experience, and emerging
technologies.

Experience

Digital Communication Specialist
lifecell | Telecommunications | Jan 2019 – Sep 2025
• Conducted research on emerging internet and social media trends, implementing innovative digital initiatives
to promote company products.
• Led development of new web interfaces and digital tools for internal product owners, ensuring UX/UI
alignment and functionality.
• Oversaw e-commerce creation and support for the portfolio of lifecell products and services.
• Managed strategic planning of advertising campaigns and developed annual media & communications
strategies.
• Directed full digital project lifecell: from briefing and agency coordination to execution (promo sites, social
media apps, and content creation).
• Supervised agency work on internet campaigns, ensuring alignment with internal stakeholders and product
goals.
• Launched new features and improved UX for lifecell websites to enhance performance and customer
engagement.

Senior Digital Media Planner
Zenith | Advertising & PR Agency | Oct 2017 – Feb 2019
• Designed and implemented media strategies across digital platforms (Display, Video, Search, Social, Digital
PR).
• Delivered weekly and quarterly reports, campaign analysis, and actionable insights for performance
optimization.
• Collaborated with creative teams on production, testing, and rollout of ad materials.
• Planned and optimized multi-screen performance campaigns, achieving strong ROI across paid channels.
• Developed annual media and communication strategies tailored to client goals and audience behavior.

Digital Media Planner
UAMASTER | Advertising & PR Agency | Dec 2016 – Sep 2017 (9 months)
• Conducted media planning and digital buying across platforms (Google Ads, Yandex Direct, programmatic).
• Managed targeted advertising campaigns in social networks (Facebook, VK, MyTarget).
• Utilized DoubleClick, Google Tag Manager, and Google Analytics for campaign management and tracking.
• Analyzed campaign results and optimized budget allocation to improve CPA and conversion rates.

Education
■ Kyiv National Economic University — Master’s in Accounting and Finance (2017)
Skills
• Digital Strategy & Campaign Management
• E-commerce & Web Development Supervision
• Performance Marketing (PPC, Programmatic, Display, Social)
• Analytics (Google Analytics, Tag Manager, Data Studio)
• Marketing Automation & AI Tools (ChatGPT, GA4, CRM systems)
• Cross-functional Team Leadership & Agency Management
• Media Planning & Budget Optimization
• Creative & UX Collaboration

Languages
• English — Upper-Intermediate
• Ukrainian — Native
• Russian — Fluent