Максим

Helping service businesses reduce CPA, increase qualified leads, and
Maksym
drive predictable growth through search-driven acquisition and
analytics. Lazarevych
[відкрити контакти](див. вище в блоці «контактна інформація»)
Senior Performance Marketing Strategist | Google Ads &
[відкрити контакти](див. вище в блоці «контактна інформація»)
Analytics Kyiv, Ukraine
High-Intent Lead Generation for Service Businesses [відкрити контакти](див. вище в блоці «контактна інформація»)
Driving Lower CPA, Higher Lead Volume & Profitable Growth lazarevych-03288a253

Kyiv, Ukraine | English (C1) • Ukrainian (Native) • German (A2)
Skills
Performance & Growth Strategy
Executive Profile • High-intent lead generation for service
businesses
Senior Performance Marketing Strategist specializing in high-intent lead • Search-driven acquisition and funnel design
generation for service businesses. • Budget efficiency and CPA optimization
I help companies optimize ad spend, increase qualified lead volume, and frameworks
improve profitability through structured Google Ads strategy, deep • Demand capture through keyword intent
performance analysis, and conversion quality optimization. segmentation
• Growth experimentation and performance
Experienced in scaling search-driven acquisition by aligning keyword intent,
iteration
funnel structure, and GA4 + CRM attribution — enabling founders and growth
teams to make confident, data-driven decisions. Acquisition & Funnel Optimization
Known for a highly structured, detail-oriented approach and strategic • Branded vs non-branded funnel structuring
thinking across acquisition funnels, budget efficiency, and performance • Keyword architecture and search term mining
• Conversion rate and lead quality optimization
analytics.
• Traffic segmentation by intent stage
Core Competencies • Internal competition elimination

Google Ads & Lead Generation Attribution & Analytics
Google Ads (Search, Performance Max, Local Services Ads) • GA4 conversion tracking and attribution
High-Intent Lead Generation (Call-Driven Funnels) modeling
• CRM-aligned conversion feedback loops
Keyword Intent & Search Term Control
• Offline conversion integration
Call-Only & Lead-Form Optimization • Performance diagnostics and data-driven
Measurement & Attribution decision making
Conversion Tracking (GA4, GTM, CRM-integrated Offline Conversions) • Executive-level reporting and growth insights
Call Tracking & Lead Quality Optimization
Revenue & Funnel Attribution Optimization Frameworks
Account Growth & Optimization • Account restructuring for scalable growth
Account Restructuring & Stabilization • Systematic keyword pruning and expansion
• CPC and CPA efficiency optimization
Budget Allocation & Performance Scaling
• Budget pacing and spend reallocation
CPA / ROAS Efficiency Optimization • Continuous performance improvement
Reporting & Decision Support processes
Executive-Level Reporting
Action-Driven Performance Insights Platforms & Tools
• Google Ads (Search, Performance Max, Local
Selected Growth Highlights Services Ads)
• Google Analytics 4 (GA4)
• Increased conversions by 25% and reduced CPA by 18% within 3 months • Google Tag Manager (GTM)
through search restructuring and intent alignment • Looker Studio
• Grew qualified lead volume by 27% for service businesses by optimizing • Power BI
funnel architecture and keyword strategy • Call tracking platforms (CallRail or similar)
• Increased high-intent search demand while lowering CPC, resulting in +20% Education
lead growth
National University of Life and Environmental
• Improved conversion quality by aligning GA4 tracking with CRM feedback Sciences of Ukraine
and offline conversion signals
Master’s Degree in Business Management

Known for translating complex performance data into clear, actionable
growth decisions.
Professional Experience
Google Ads Performance & Marketing Analytics Consultant (Remote) 10/2025 р.
Led performance-driven Google Ads strategy across up to 10 service-based accounts, managing monthly budgets
ranging from $3K to $30K with a focus on high-intent lead generation and cost efficiency.
Scope & Ownership:
• Managed multiple Google Ads accounts simultaneously across local and service industries
• Owned search campaign structure, keyword intent segmentation, and budget allocation
• Implemented GA4 tracking and conversion optimization frameworks
• Performed deep search term analysis to expand high-intent demand and eliminate wasted spend
• Built performance reporting for internal stakeholders with clear growth insights
Strategy:
• Restructured search funnels to separate branded, high-intent, and exploratory traffic
• Applied systematic search term mining to increase qualified traffic while reducing CPC
• Optimized bidding strategy based on conversion quality and funnel intent
• Improved account efficiency through keyword pruning and internal competition removal
Business Impact:
• Increased conversions by 25% while reducing CPA by 18% within 6 months
• Grew qualified lead volume by 27% through structured funnel optimization
• Increased high-intent search coverage while improving CPC efficiency, resulting in +20% lead growth
• Improved attribution accuracy by aligning GA4 conversion tracking with CRM feedback loops

Google Ads Performance & Marketing Analytics Consultant
Led full-funnel performance optimization across multiple Google Ads accounts, combining acquisition strategy
with analytics-driven decision making.
Impact Highlights
Increased Google Ads ROAS by 40% while reducing CPA by 25% across lead generation campaigns
Stabilized underperforming lead generation accounts through search intent realignment
Implemented GA4 + offline conversion tracking for accurate revenue attribution
Improved lead quality via keyword control and funnel alignment
Key Responsibilities
Delivered executive-ready performance reporting with clear growth recommendations
Rebuilt account structures to eliminate internal competition and wasted spend
Implemented GA4 conversion architecture (forms, calls, offline signals)
Produced data-driven optimization roadmaps
Collaborated cross-functionally with designers, developers, and external partners
Panama.ua — PPC Specialist (2020–2022)
Managed paid search acquisition focused on profitable growth and conversion efficiency.
Impact:
• Reduced wasted spend through systematic search term mining and bid strategy refinement
• Improved CPA and conversion volume via structured account architecture
• Delivered executive-ready reporting with actionable performance insights

Bulb.ua — Digital Marketing Specialist (2019–2020)
Led turnaround of declining accounts through structural rebuilds and bidding logic optimization.
Results
Increased ROAS by 45% while growing sales volume by 15%
Restored performance through ads-only optimization (no landing page changes)
Owned multi-channel campaign profitability end-to-end

Professional Development
Advanced Google Analytics & Attribution Modeling
Search-Driven Growth Strategy
Sales Funnel Optimization