Сервіс пошуку роботи №1 в Україні
- Файл
Vladyslav
Head of marketing
Розглядає посади:
Head of marketing, Digital marketer, Бренд-стратег, Head of performance marketing, Head of operations, Marketing analyst, Strategic Operations Manager, Demand Generation Lead
Вік:
29 років
Місто проживання:
Харків
Готовий працювати:
Дистанційно
Контактна інформація
Шукач вказав телефон та ел. пошту.
Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.
Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/16281184/
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Vladyslav Kohtiev
Product Marketing Analyst / Strategic Operations Manager / Marketing Lead / Demand
Generation Lead / Revenue Operations Manager / Digital Marketing Manager — IT &
Digital
Gdańsk, Poland • [відкрити контакти ](див. вище в блоці «контактна інформація») • [відкрити контакти ](див. вище в блоці «контактна інформація») • Telegram: @VladyslavKK •
LinkedIn: [відкрити контакти ](див. вище в блоці «контактна інформація»)
Resume/ CV
Profile
I build predictable demand funnels in B2B/B2C: GTM strategy, paid performance
(Meta/Google/LinkedIn), LP/CRO, CRM analytics and attribution, and cold outreach.
Led a cross‑functional team of 10+; the company delivered 70–80+ commercial projects;
personally originated 20+ deals (cold outreach + referrals).
Strengths: ICP/UVP, unit economics, systematic attribution, and an operational marketing
cadence.
Geographies: EU/UK/Nordics/DACH/Benelux/CEE/UAE.
Core Competencies
GTM Strategy • Paid Social/Search • ABM/Outreach (LinkedIn/Email) • CRM & RevOps •
LP/CRO • KPI/OKR • Budgeting & Forecast • Team Leadership • Cross‑market Expansion •
Stakeholder Management
Toolbox:
HubSpot, Worksection, KeyCRM, GA4, GTM, Hotjar/Clarity, Meta Ads, Google Ads, LinkedIn
Ads, ManyChat, Sales Navigator, Apollo, Closely, Snov.io, Dripify, We‑Connect, Linked
Helper, Phantombuster, Instantly, Figma, Gamma, Neuronwriter, Trello, Notion, Figma,
Slack, Discord, Gmail, Google Sheets/Docs.
Industries (domain exposure):
SaaS, Web2/Web3, Blockchain/NFT/Crypto, MarTech, EdTech, IoT, FinTech (overview),
ERP/CRM, eCommerce, Real Estate/PropTech, Entertainment, Beauty/Cosmetology,
SportTech, Food & Beverage.
Experience
Red Rocket Software — CBDO / CMO / Growth Lead
Feb 2022 — Nov 2025 | IT Services & Product
Leadership: 10 FTE (marketing, performance, business manager, SDR, leadgen,
copywriter, assistants). Built an end‑to‑end revenue engine: strategy, paid channels,
SEO/content, analytics, CRM processes, and cold outreach.
Owned Product — Sitefy (SMB website product): defined product concept and
positioning, pricing hypotheses, content system (landing + knowledge base), GTM plan
(paid/SEO/partnerships), and early‑adopter feedback loops.
Key responsibilities
● Strategy & Planning: Annual/quarterly GTM and channel mix
(Paid/Organic/Email/PR/Partnerships/CRO) with media plans and funnel targets.
ICP/Persona maps per geo (DACH, Benelux, Nordics, UK, PL, CEE, UAE). Brand
governance and messaging.
● Paid Acquisition: Meta, Google (Search/PMAX/YouTube), LinkedIn. Hypothesis
backlog, A/B testing cadence, bid and audience optimization, frequency capping,
brand safety.
● LPs & Creatives: Briefing and production (static/video/UGC), rapid iteration to
counter ad fatigue; segmented landing pages with CRO and A/B/N tests.
● Sitefy (SMB website product): product concept & positioning, value proposition,
pricing hypotheses, backlog & MVP scope with Delivery, content system (landing +
knowledge base), go‑to‑market plan (paid/SEO/partners), feedback loops from early
adopters.
● Analytics & Attribution: GA4, UTMs, HubSpot CRM; W‑shape/Data‑Driven
attribution, pipeline influence dashboards; data quality audits (tracking health ≥95%).
● Funnel & CRM Ops: MQL/SQL definitions, SLA to Sales, enrichment &
deduplication, lead scoring, nurture sequences (email/remarketing), reporting.
● Budget & Forecast: Media budgets €4.5–7k/mo; KPI setting by geo/ICP; CAC
targets and payback windows; variance control (≤5%).
● Outreach Engine: Built and ran cold outreach via LinkedIn & Email: Sales Navigator,
Apollo, Closely, Snov.io; sequences via Dripify/We‑Connect/Linked Helper; 15+
manual/automated LinkedIn pages; database building with Instantly &
Phantombuster.
● BD & Sales Support: Discovery, scoping/estimations (tech & marketing), proposals
& pricing, upsell/x‑sell, stakeholder calls, contract support; account growth.
● Brand & PR: Content calendar, case narratives, UGC & expert posts, partner
marketing; reputation management and review harvesting.
● Team & Playbooks: Hiring & mentoring SDR/BDR/marketers; process docs, KPI
dashboards, weekly reviews, retrospectives; training interns and juniors.
Representative projects (anonymized)
● Fitness app ecosystem (Norway): Discovery >>> MVP scope for a mobile app
connecting gyms into a unified network; product positioning, monetization
hypotheses, and outreach to first operators; media/SEO plan and CRM pipeline
setup.
● Design/dev outstaffing (Czech Republic): Packaging of outstaff offers, rate cards,
SLAs; LinkedIn ABM campaign and email sequences for design agencies.
● Crypto P2P platform & sales‑site (Switzerland): Sales‑funnel website + concept
for Binance‑like P2P; requirements & scope, vendor selection, offer & LP testing;
marketing plan (SEO/paid/PR) and compliance‑first GTM outline.
● Auto sales marketplace (Poland): Marketplace web build & growth plan: ICP, offer
matrix, LP wireframes, paid tests (Meta/Search), and dealer acquisition funnel; local
SEO plan & review mechanics.
● Fine‑dining brand website (Italy): UX/brand refresh for Michelin‑level venue:
unique experience features, reservation flow & CRM integration; content & influencer
plan for launch.
● Cosmetology eCom + services (Ukraine): E‑shop + booking; catalog/SEO
semantics, ads hypotheses, email automation with segments (new/returning/VIP),
bundle offers.
● Music gigs mobile app (USA): MVP plan and media kit for matching bands with
venues; ads & branding, ManyChat flows, referral mechanics; growth loops and
outreach to early adopters.
● Premium pet apparel (France): Paid social strategy (UGC/influencers), retargeting
funnel, and content calendar; brand story and community tactics.
Results & impact
● 70+ commercial projects delivered by the company (Feb 2022–Nov 2025); personally
originated 20+ deals through cold outreach and referrals.
● Built the company’s reporting stack: channel KPIs (CPM, CPC, CTR, CPL/CPQL,
CAC, LTV, ROMI/ROAS), outreach stats (MQL, SQL, pipeline influenced), capacity
and budget dashboards.
● Launched standardized campaign docs and Campaign Stats framework; improved
repeatability and test velocity.
● Established intern training path for SDR/Leadgen/Marketing, reduced ramp‑up time
and increased campaign quality.
Space IT (EdTech Startup)
Co‑founder — Sales & Marketing Lead
May 2022 – Sep 2022 (part‑time)
● Built sales system, brand identity, and awareness; managed lead gen and closing.
● Launched and graduated 3 cohorts; paused operations due to focus on RRS.
Freelance — Digital Marketing Manager (Meta Ads)
Performance & Growth Consultant
Dec 2020 – Jan 2022
● Planned and launched paid campaigns in Meta for SMBs and info‑products across IT
& SaaS, Beauty, Car import/sales (US>>>EU), eCommerce, Logistics, and Hiring.
● Tasks: audience research & ICP, creative briefs, pixel/Conversions API setup, UTMs,
budgeting & pacing, A/B testing, remarketing stacks, funnel CR improvements.
● KPIs: CPM/CPC/CTR, CPL/CPA, CAC and payback; weekly dashboards and
actionable insights; lead quality checks and spam/bot filtering.
● Delivered 10+ projects end‑to‑end, from offer testing to reporting and optimization.
FruitTime (HoReCa Food Distribution)
Senior Sales Manager (B2B)
Jan 2019 – Aug 2020
● Managed a 250+ account portfolio (restaurants, cafés, hotels).
● Responsibilities: territory planning, account farming & hunting, commercial offers and
pricing, AR management, expansion into new districts & channels, weekly
forecasting, and reporting.
● Achievements: opened new sales points, stabilized receivables, maintained hit‑rate
against monthly plans; coordinated with operations on supply and quality control.
“Meat Product” (FMCG)
Regional Sales Manager
Feb 2018 – Dec 2018
● Grew distributor network and retail footprint; negotiated with major meat plants;
● executed promotions and planograms;
● handled reporting and basic accounting.
UkrSpecKomplekt (Industrial — Rail & Aviation Parts)
Junior to Middle Sales Manager (B2B/B2C)
2015 – Dec 2017
● Sold rail & aviation components; tender participation
● bid documentation, invoicing;
● outbound prospecting and pipeline management;
● closed B2B and B2C deals.
Education
Kharkiv National University of Radioelectronics — MSc, Economic Cybernetics (2013–2018).
Certifications
Max Makarenko “Cold Outreach” (course).
Languages
RU/UA — native; EN — B1–B2.
Product Marketing Analyst / Strategic Operations Manager / Marketing Lead / Demand
Generation Lead / Revenue Operations Manager / Digital Marketing Manager — IT &
Digital
Gdańsk, Poland • [
LinkedIn: [
Resume/ CV
Profile
I build predictable demand funnels in B2B/B2C: GTM strategy, paid performance
(Meta/Google/LinkedIn), LP/CRO, CRM analytics and attribution, and cold outreach.
Led a cross‑functional team of 10+; the company delivered 70–80+ commercial projects;
personally originated 20+ deals (cold outreach + referrals).
Strengths: ICP/UVP, unit economics, systematic attribution, and an operational marketing
cadence.
Geographies: EU/UK/Nordics/DACH/Benelux/CEE/UAE.
Core Competencies
GTM Strategy • Paid Social/Search • ABM/Outreach (LinkedIn/Email) • CRM & RevOps •
LP/CRO • KPI/OKR • Budgeting & Forecast • Team Leadership • Cross‑market Expansion •
Stakeholder Management
Toolbox:
HubSpot, Worksection, KeyCRM, GA4, GTM, Hotjar/Clarity, Meta Ads, Google Ads, LinkedIn
Ads, ManyChat, Sales Navigator, Apollo, Closely, Snov.io, Dripify, We‑Connect, Linked
Helper, Phantombuster, Instantly, Figma, Gamma, Neuronwriter, Trello, Notion, Figma,
Slack, Discord, Gmail, Google Sheets/Docs.
Industries (domain exposure):
SaaS, Web2/Web3, Blockchain/NFT/Crypto, MarTech, EdTech, IoT, FinTech (overview),
ERP/CRM, eCommerce, Real Estate/PropTech, Entertainment, Beauty/Cosmetology,
SportTech, Food & Beverage.
Experience
Red Rocket Software — CBDO / CMO / Growth Lead
Feb 2022 — Nov 2025 | IT Services & Product
Leadership: 10 FTE (marketing, performance, business manager, SDR, leadgen,
copywriter, assistants). Built an end‑to‑end revenue engine: strategy, paid channels,
SEO/content, analytics, CRM processes, and cold outreach.
Owned Product — Sitefy (SMB website product): defined product concept and
positioning, pricing hypotheses, content system (landing + knowledge base), GTM plan
(paid/SEO/partnerships), and early‑adopter feedback loops.
Key responsibilities
● Strategy & Planning: Annual/quarterly GTM and channel mix
(Paid/Organic/Email/PR/Partnerships/CRO) with media plans and funnel targets.
ICP/Persona maps per geo (DACH, Benelux, Nordics, UK, PL, CEE, UAE). Brand
governance and messaging.
● Paid Acquisition: Meta, Google (Search/PMAX/YouTube), LinkedIn. Hypothesis
backlog, A/B testing cadence, bid and audience optimization, frequency capping,
brand safety.
● LPs & Creatives: Briefing and production (static/video/UGC), rapid iteration to
counter ad fatigue; segmented landing pages with CRO and A/B/N tests.
● Sitefy (SMB website product): product concept & positioning, value proposition,
pricing hypotheses, backlog & MVP scope with Delivery, content system (landing +
knowledge base), go‑to‑market plan (paid/SEO/partners), feedback loops from early
adopters.
● Analytics & Attribution: GA4, UTMs, HubSpot CRM; W‑shape/Data‑Driven
attribution, pipeline influence dashboards; data quality audits (tracking health ≥95%).
● Funnel & CRM Ops: MQL/SQL definitions, SLA to Sales, enrichment &
deduplication, lead scoring, nurture sequences (email/remarketing), reporting.
● Budget & Forecast: Media budgets €4.5–7k/mo; KPI setting by geo/ICP; CAC
targets and payback windows; variance control (≤5%).
● Outreach Engine: Built and ran cold outreach via LinkedIn & Email: Sales Navigator,
Apollo, Closely, Snov.io; sequences via Dripify/We‑Connect/Linked Helper; 15+
manual/automated LinkedIn pages; database building with Instantly &
Phantombuster.
● BD & Sales Support: Discovery, scoping/estimations (tech & marketing), proposals
& pricing, upsell/x‑sell, stakeholder calls, contract support; account growth.
● Brand & PR: Content calendar, case narratives, UGC & expert posts, partner
marketing; reputation management and review harvesting.
● Team & Playbooks: Hiring & mentoring SDR/BDR/marketers; process docs, KPI
dashboards, weekly reviews, retrospectives; training interns and juniors.
Representative projects (anonymized)
● Fitness app ecosystem (Norway): Discovery >>> MVP scope for a mobile app
connecting gyms into a unified network; product positioning, monetization
hypotheses, and outreach to first operators; media/SEO plan and CRM pipeline
setup.
● Design/dev outstaffing (Czech Republic): Packaging of outstaff offers, rate cards,
SLAs; LinkedIn ABM campaign and email sequences for design agencies.
● Crypto P2P platform & sales‑site (Switzerland): Sales‑funnel website + concept
for Binance‑like P2P; requirements & scope, vendor selection, offer & LP testing;
marketing plan (SEO/paid/PR) and compliance‑first GTM outline.
● Auto sales marketplace (Poland): Marketplace web build & growth plan: ICP, offer
matrix, LP wireframes, paid tests (Meta/Search), and dealer acquisition funnel; local
SEO plan & review mechanics.
● Fine‑dining brand website (Italy): UX/brand refresh for Michelin‑level venue:
unique experience features, reservation flow & CRM integration; content & influencer
plan for launch.
● Cosmetology eCom + services (Ukraine): E‑shop + booking; catalog/SEO
semantics, ads hypotheses, email automation with segments (new/returning/VIP),
bundle offers.
● Music gigs mobile app (USA): MVP plan and media kit for matching bands with
venues; ads & branding, ManyChat flows, referral mechanics; growth loops and
outreach to early adopters.
● Premium pet apparel (France): Paid social strategy (UGC/influencers), retargeting
funnel, and content calendar; brand story and community tactics.
Results & impact
● 70+ commercial projects delivered by the company (Feb 2022–Nov 2025); personally
originated 20+ deals through cold outreach and referrals.
● Built the company’s reporting stack: channel KPIs (CPM, CPC, CTR, CPL/CPQL,
CAC, LTV, ROMI/ROAS), outreach stats (MQL, SQL, pipeline influenced), capacity
and budget dashboards.
● Launched standardized campaign docs and Campaign Stats framework; improved
repeatability and test velocity.
● Established intern training path for SDR/Leadgen/Marketing, reduced ramp‑up time
and increased campaign quality.
Space IT (EdTech Startup)
Co‑founder — Sales & Marketing Lead
May 2022 – Sep 2022 (part‑time)
● Built sales system, brand identity, and awareness; managed lead gen and closing.
● Launched and graduated 3 cohorts; paused operations due to focus on RRS.
Freelance — Digital Marketing Manager (Meta Ads)
Performance & Growth Consultant
Dec 2020 – Jan 2022
● Planned and launched paid campaigns in Meta for SMBs and info‑products across IT
& SaaS, Beauty, Car import/sales (US>>>EU), eCommerce, Logistics, and Hiring.
● Tasks: audience research & ICP, creative briefs, pixel/Conversions API setup, UTMs,
budgeting & pacing, A/B testing, remarketing stacks, funnel CR improvements.
● KPIs: CPM/CPC/CTR, CPL/CPA, CAC and payback; weekly dashboards and
actionable insights; lead quality checks and spam/bot filtering.
● Delivered 10+ projects end‑to‑end, from offer testing to reporting and optimization.
FruitTime (HoReCa Food Distribution)
Senior Sales Manager (B2B)
Jan 2019 – Aug 2020
● Managed a 250+ account portfolio (restaurants, cafés, hotels).
● Responsibilities: territory planning, account farming & hunting, commercial offers and
pricing, AR management, expansion into new districts & channels, weekly
forecasting, and reporting.
● Achievements: opened new sales points, stabilized receivables, maintained hit‑rate
against monthly plans; coordinated with operations on supply and quality control.
“Meat Product” (FMCG)
Regional Sales Manager
Feb 2018 – Dec 2018
● Grew distributor network and retail footprint; negotiated with major meat plants;
● executed promotions and planograms;
● handled reporting and basic accounting.
UkrSpecKomplekt (Industrial — Rail & Aviation Parts)
Junior to Middle Sales Manager (B2B/B2C)
2015 – Dec 2017
● Sold rail & aviation components; tender participation
● bid documentation, invoicing;
● outbound prospecting and pipeline management;
● closed B2B and B2C deals.
Education
Kharkiv National University of Radioelectronics — MSc, Economic Cybernetics (2013–2018).
Certifications
Max Makarenko “Cold Outreach” (course).
Languages
RU/UA — native; EN — B1–B2.
Інші резюме цього кандидата
Розглядає посади: Marketing Lead, Product Marketing Analyst, Head of marketing, ще 3 посади
Дистанційно
Вища освіта
- Product owner, Space IT (EdTech Startup), 5 місяців
- Chief Marketing Officer, Red Rocket Software, 3 роки 10 місяців
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