Аліна

Al
inaKr
yvobok-
Honchar
ova
HeadofSMM
Ispeciali
zeinturni
ngempt yorundevelopedsocialmedi
aintost
rong,
recognizablebrands.Iknowhowt obuil
dabr and’sst
yl
e,voi
ce,and
communi cationsystem f
rom scr
atchespeci
all
yfortopat
hlet
esand
•kur
ylenko247@gmai
l
.com sport
s-mar keti
ngproject
s.

•+38(
099)
7999128 Exper
ience
HeadofSMM (2023-2025)
Ski
ll
s
RTF-hecompanyoft
hree-
ti
meboxi
ngwor
ldchampi
onOl
eksandrUsyk.
Har
dski
ll
s
• Devel opmentofauni fi
edSMM st rategyforamul ti
-brandecosyst em
•SMM st rat
egydevelopment (RTF,Team Usyk,RTBoost ,RTBuy ,RTPay ,RTFSt ore).
•Cont entmanagement • Managedcommuni cationst rategiesf ortheUK,Eur ope,andUkr aine.
•Mar keti
nganalyt
ics • Cr eati
vedi rectionandqual it
ycont rolofallcontentacr ossplatf
or ms.
•Team andpr oducti
on • Assignedt askst oSMM &pr oductiont eamsandcont roll
eddeadl ines.
management • SetKPI s,anal yzedper formance,andopt i
mi zedthest rategy.
•Cont entbr
ief
s&t echnicaltasks • Cr eatedcont entbr i
efs,scr i
pts,andcr eativeconcept s.
•Inf
luencercoll
aborati
ons • Par t
icipati
oni nmaj orpr oductl aunchesandambassadorcampai gns
•Toneofvoi ce&br and withwor l
d-classat hletes,i ncludingOl eksandrUsyk( t
hree- t
imewor ld
communi cat
ion champi on,Ol ympi cgol dmedal i
st),Anat oli
yTrubi n(
internationalfootball
•Launchandcampai gnpl anning star
,SLBenf icagoal keeper ),andOl eksandrKhyzhni ak( Olympicsi lver
medal i
st,Wor ld&Eur opeanboxi ngchampi on) .
Sof
tSki
ll
s • Devel opingandmai ntainingaconsi st
entbr andtoneofvoi ceand
•Leader shipandt eam overseeingal lvisualcommuni cationst andards.
management • Conduct i
ngi nter views,hi ringt eam member s,onboar ding,and
•Strat
egi cthi
nking dist
ri
but i
ngr oleswi thinthedepar tment .
•Communi cati
onandcol laborat
ion
•Creativit
yandi deagener at
ion
Cont entCr eator(2022-2023)
•Abili
tytowor kinaf ast
-paced Qmall-wast henumberonecr yptoexchangeinUkr ai
nein2023.
envi
ronment • Produced2Dandani mat edInst
agram stor
ies.
•Organi zati
onandt ime • Generateddail
ystat
icstori
esandsoci almediacontent
.
management • Developedcreat
iveassetsforadvert
isi
ngcampai gns.

Languages SMM &Tar
get
ingSpeci
ali
st(2019-2021)
PRMR-cr yptomar ket
ingagency.
•Ukrai
nian(nati
ve)
• Managedsoci almediaaccounts(Facebook,I
nst
agram,Twitt
er,
•Russian(nat
ive)
YouTube) .
•Engli
sh(Int
ermediat
e)
• Developedcr eati
vecontent,setupandmanagedadver t
isi
ng
campai gns.
Educat
ion • Creat
edcont entplansandanal yzedaudiencebehavi
or.

Bachel
or’
sDegreeinTV
Jour
nali
sm (
2015-
2019)
EventOr
gani
zer&SMM Manager(2017-2019)
Kharki
vStat
eAcademyofCul
t
ure SuperKr
ykhi
t
kyEventagency
.
• Pl
annedandorgani
zedevents“f
rom scrat
ch.”
• Devel
opedscr
ipt
s,coor
dinat
edpersonnel,andsel
ect
edpr
ops.
• Managedsoci
almediaaccount
sandpr omotedevent
s.