Олег

OLEG YABLONSKYI
Media buying specialist

About Me
Highly skilled and results-driven media buyer with over a
decade of experience in the IT sector. Proven track record
in developing and executing successful media buying
My Contact strategies, optimizing ad spend, and driving revenue
growth for global campaigns. Expertise in working with
major digital platforms, including Facebook Ads, TikTok
[відкрити контакти](див. вище в блоці «контактна інформація») Ads, Unity Ads, Vungle, ExoClick, Zeropark and many other
DSPs. Media buying, combined with strong analytical skills
[відкрити контакти](див. вище в блоці «контактна інформація»)
and deep understanding of target audience behavior.
legha2207881 Managed large-scale budgets with delivering high ROI
through precise targeting and campaign optimization.

Skills Professional Experience
Strategic Media Buying & Planning
Budget Management & ROI Optimization Senior Media Buyer – Noosphere Ventures
Programmatic Advertising & Digital Oct 2014 – Oct 2024
Platforms
Data-Driven Campaign Analysis
Media Buyer – Pharaoh media group (iGaming)
Negotiating & Vendor Relations Oct 2024 – Sept 2025
Cross-Channel Campaign Management Key responsibilities:
(Display, Video, Mobile) Media buying for global digital campaigns and affiliate networks,
Performance Tracking & Reporting increasing project profitability/product awareness in the market.
Target Audience Segmentation & Developed and implemented cross-channel media strategies,
Retargeting optimizing spend across Facebook Ads, TikTok Ads, Unity Ads, and
A/B Testing & Conversion Rate many other advertising platforms.
Optimization Led a team of junior media buyers, overseeing campaign
execution and budget allocation of over $5 million annually.
Verticals Market research and competitor analysis to identify key
opportunities for media buys, actively using media libraries and
spy tools to find the most clickable promos.
Gambling
Built and maintained strong relationships with vendors and
Dating
media partners, ensuring favorable rates and added-value
Finance
services.
Betting
Continuous monitoring of campaign performance, using data-
Adult
driven insights to adjust strategies and improve overall ROI for
Sweepstakes
the project/product.
Mobile Apps
Collaboration with creative teams to ensure alignment between
media strategy and creative assets for optimized campaign
Traffic Sources performance.
Utilized advanced analytics tools to assess campaign
Facebook Ads performance, providing detailed reports to partners and
TikTok Ads recommending optimizations.
Unity Ads
Vungle Additional Skills
Applovin
Appnext Working with key performance indicators (KPIs): ARPU, LTV, ROI,
PropellerAds CPA, CTR, CR, CPC, CPM, etc.
Exoclick Configuring tracking parameters and managing traffic routing.
Zeropark Advanced skills in Excel, Google Sheets for data analysis and
report visualization.
Tracking Systems Using formulas, pivot tables, and macros to automate the
analysis process.
Keitaro Working with tools for automatic bid optimization and audience
Ajust segmentation.
AppsFlyer Participation in webinars, exhibitions and conferences on
Binom marketing and traffic acquisition.
Voluum