Діана

Diana Shpatariuk
Direct Marketing Manager

Contact Experience
Phone
January 2022 – 2025
[відкрити контакти](див. вище в блоці «контактна інформація»)
Direct Marketing Manager | Marketing | eCommerce
Email
[відкрити контакти](див. вище в блоці «контактна інформація») Welcome Series: Built a new 4-email onboarding sequence → increased
open rate from 37% to 62%, and boosted first-purchase conversion from
Address 2.1% to 5.4%.
Ukraine | Poland Abandoned Cart: Rewrote content and added personalized
recommendations → improved recovery rate from 9% to 15%.
Reactivation Flow: Launched a multi-step win-back campaign →
Education reactivated 12% of dormant users (6+ months inactive).
Frequent Buyers: Built cross-sell and recommendation emails → +18% to
repeat purchase volume.
2007 - 2018 A/B Testing: Optimized subject lines, CTA, and send-time strategy →
Pupil improved CTR by 27% on average.
Stryiska Secondary School №6
June 2020 – December 2021
2018 - 2024
Junior SMM Specialist | eCommerce Project
Bachelor’s Degree in Political Science
National University of Kyiv-Mohyla Assisted in content creation for online stores and marketing campaigns
Academy
Uploaded materials on the website and ensured consistent formatting
Conducted research on competitors and trends for product descriptions
Expertise Supported social media content planning and publication

March 2019 – May 2020
SEO basics
Content Coordinator | Online Retail Platform
ChatGPT
Created and scheduled product content, blog articles, and promotional
copywriting
materials
Storyboards Optimized product pages with SEO-friendly titles, descriptions, and alt-
tags
image sourcing
Collaborated with designers to produce visuals for website and social
WordPress media
Conducted market research to improve content relevance and engagement
Assisted in email marketing campaigns and content updates

Language
English – B2+ Hard Skills:
Ukrainian – Fluent Direct marketing strategy (email, SMS, Viber, push)
Russian – Fluent Customer lifecycle management (CLM)
Polish – A1 Building automated funnels: welcome, reactivation, abandoned
cart, browse abandonment, upsell/cross-sell