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KATERYNA VYVIURKA [відкрити контакти](див. вище в блоці «контактна інформація»)

Ukraine, Ternopil

Social Media Marketing & LinkedIn

Creative Content Specialist Telegram: @katevr

SUMMARY
Creative, results-driven Social Media & Content Marketing Specialist with experience growing digital presence across
platforms like TikTok, Instagram, and LinkedIn.
At my previous work places I developed and launched a TikTok strategy that attracted over 10,000 organic followers,
creating engaging video formats and establishing a recognizable brand voice. I also combined organic growth strategies with
performance marketing — creating ad creatives, working with UGC creators and influencers, and managing brand-aligned
content across channels.

I enjoy working at the intersection of creativity and strategy — whether it's brainstorming content ideas, testing formats,
optimizing for engagement, or collaborating across teams. Known for being reliable, honest, and highly collaborative, I bring
a transparent communication style and a solution-oriented mindset to every project. I’m comfortable navigating feedback,
working cross-functionally, and staying calm under pressure — always focused on delivering high-quality results with
consistency.

KEY SKILLS & TOOLS PROFESSIONAL EXPERIENCE
Digital & Social Media Marketing Social Media Marketing Manager
Social Media Marketing (TikTok,
Kamberg | Sep 2024 - Jul 2025
Instagram, Facebook, LinkedIn,
YouTube) Kamberg is a Ukrainian brand specializing in the sale of spare parts and
Content Marketing & Strategy accessories for petrol-powered tools (such as chainsaws, brush cutters,
Online & Performance Marketing and more). It is one of the most dynamic and progressive companies in this
Paid Social Campaigns (Meta Ads sector in Ukraine, offering a wide range of products, including chains,
Manager) guide bars, engines, repair kits, and other components for both petrol and
Community Management & Brand electric tools.
Awareness
Project description:
B2C e-commerce brand with a growing digital presence, aimed at
Creative Content & Visual Production expanding reach through engaging short-form content and community-
Content Creation (Short-form building on TikTok.
video, Reels, UGC)
Video Editing & Visual Storytelling Key accomplishments and responsibilities:
Copywriting & Creative Writing Developed and executed a TikTok strategy that grew the account to
Graphic Design (Canva, VN, 10,000+ organic followers within months;
Identified and analyzed the target audience, selected content formats,
Lightroom, Snapseed, Bazaart,
and built a consistent, engaging brand tone;
Adobe Photoshop, Figma,
Collaborated on campaign ideation and supported cross-functional
Illustrator, CapCut) brainstorms with the creative and marketing teams;
Maintained a content calendar and actively monitored analytics to
Collaboration & Campaign Execution optimize performance and reach;
Influencer & UGC Collaboration Delivered measurable results in engagement and follower growth
Campaign Coordination & Trend within a short time.
Research
Client Communication & Cross- Tools & technologies: TikTok · Canva · Google Sheets · CapCut · Meta
Business Suite.
functional Teamwork
Analytics & Optimization Marketing | SMM Specialist
Social Media Analytics & KPI
Eacademy | Dec 2023 - Jul 2025
Tracking (Trendhero)
Google Analytics Eacademy is a network of cosmetology centers and a training institute in
Ukraine, specializing in beauty, health, and wellness services, as well as
Campaign Reporting & Data-Driven
professional education in cosmetology and aesthetic medicine. With over
Decision Making
12 years of experience, the company operates its own clinics in Kyiv, Lviv,
UTM Tagging & Conversion and Odesa, alongside partner med-aesthetic centers. Eacademy offers 50+
Monitoring advanced procedures and trains future specialists through hands-on
programs, covering areas such as hardware cosmetology, trichology, anti-
age treatments, and more.
EDUCATION
Project description:
Bachelor’s degree in International Marketing support for both clinic services and educational programs,
Relations; Sep 2020 – Jul 2024 focused on boosting brand presence and driving customer acquisition
across social media.
West Ukrainian National University
(WUNU), Ternopil Domain: Aesthetics & Wellness, Beauty Education, SMM.
Specialization: International Relations,
Public Communications & Regional Key accomplishments and responsibilities:
Studies Supported the development of a multi-platform digital marketing
strategy for B2C and B2B audiences;
Created compelling ad creatives for paid social campaigns, increasing
course sign-ups and clinic bookings;
COURSES Managed organic growth on Instagram, TikTok, and Facebook, tailoring
content for different branches;
“New SMM” (by Filatov) - 2023 Coordinated with influencers and UGC creators for local campaign
SMM, Cases Media - 2023 activations;
Digital Marketing, Prometheus - Worked alongside designers and practitioners to ensure consistent,
brand-aligned messaging;
2023
Optimized campaign performance using insights from engagement and
SMM for Beginners, NewLook reach analytics.
School - 2022
Tools & technologies: Meta Ads Manager · Instagram · TikTok · Canva ·
Google Docs · Google Analytics
LANGUAGES
English - Upper-Intermediate SMM Specialist | StoryMaker
Ukrainian - Native Lare.BTQ | Apr 2022 - Oct 2023
Key accomplishments and responsibilities:
Built the brand’s social media presence from scratch, including visual
concept development and Tone of Voice
Designed and implemented a full SMM strategy aligned with brand
identity and goals
Created engaging visual and written content to drive early community
growth and brand awareness
Gained hands-on experience working with a fashion brand at the start
of its market entry and my professional career