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ROSTYSLAV NORCHUK
Media Buyer
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Address Ukraine, Khmelnytskyi Results-driven Media Buyer with experience managing and optimizing Meta
Ads across Tier 1-3 markets, focused on the Nutra and Dropshipping verticals.
Telegram @rost4love
Skilled in creating AI-powered ad creatives, optimizing ad creatives and
landing pages, audience targeting, and performance analysis to increase
ROI. Experienced with Keitaro and efficient campaign scaling.

EXPERTISE Experience

Meta Ads.
AI Tools (ChatGPT, Perplexity, May. 2025 – Now
Nutra
Gemini, Voice AI, etc.).
Video & Design Tools (CapCut, Media Buyer
Canva, Photoshop, etc.). Developed and optimized ad creatives and landing pages for Tier 1-3 markets,
Shopify. improving funnel performance and adapting strategies to regional audiences.
Excel, Google Sheets. Used Keitaro for advanced tracking and optimization, ensuring transparent
Notion, Trello, Jira. campaign analysis and scalable results across multiple Nutra offers.
NicheScraper, AdSpy, PPAds, Managed Meta ADS, accounts, fan pages, and pixels. Launched and optimized
SellTheTrend, AdHeart. campaigns through audience targeting, creative testing, and performance
monitoring (CTR, CPC, ROAS, conversion rate).
Dolphin.
Created AI-powered ad creatives, including deepfake-based formats and other
Keitaro. innovative content, accelerating production and increasing approval rates.
Developed and applied strategies to bypass ad rejections and platform
restrictions while maintaining compliance and maximizing delivery for Nutra
campaigns.
Conducted offer selection and testing, analyzing conversion data to scale top-
EDUCATION performing angles and creatives while reducing CPA.

Program Engineer Feb. 2025 – May. 2025
Khmelnytskyi Polytechnic College Dropshipping & E-commerce
2017-2021
Media Buyer
Developed and executed full-cycle video ad creatives for Tier 1 markets from
Computer Engineer concept, scripting, and editing to performance optimization, applying ad
Lviv Polytechnic National University psychology (hooks, storytelling, CTAs) to increase engagement and
2021-2024 conversions.
Conducted product research and market analysis to identify profitable niches
and products using tools like NicheScraper, AdSpy, PPAds, and SellTheTrend.
Built and optimized Shopify stores with user-friendly interfaces and high-
converting product pages.

LANGUAGE
Managed Meta ADS, fan pages, ad accounts, and pixel setup, launched and
optimized campaigns adjusting creatives and audiences, tracked CTR, CPC,
ROAS, and CR to boost ROI.
Built sales funnels (TOF, MOF, BOF) and performed A/B testing of creatives,
English (Intermediate) audiences, and copy to reduce CPA and scale performance.

Ukrainian (Native)
Nov. 2024 – Feb. 2025
Course at VooDoo Ecom

Meta Ads & E-commerce Course
Acquired hands-on experience in Shopify setup, including product pages, upsell
funnels, conversion-focused layouts, and full-cycle ad campaign management
under curator guidance.
Learned to conduct product research and market analysis to identify profitable
products and audience trends.
Developed skills in Meta ADS, including account setup, creative development,
audience targeting, and campaign optimization.
Analyzed campaign performance (CTR, CPC, ROAS, CR) and applied data-
driven strategies to maximize ROI.