Світлана

Svitlana Plakhtii
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Location: Ukraine

Work Experience

Influencer Marketing Specialist, Sunny Sam (USA)
Remote
2024 January - 2025 September

Sunny Sam is a small brand of dietary supplements for children and adults.
Website: sunny-sam.com

My responsibilities included the full campaign cycle:

●​ influencer sourcing (USA),
●​ outreach & negotiations,
●​ contracts,
●​ content coordination,
●​ publishing,
●​ and performance reporting.

I developed and executed a micro-influencer strategy (1k–10k followers) for the brand,
delivering 250+ successful collaborations that boosted brand awareness and audience
engagement.
__________

Influencer Marketing Specialist, Pumice Valley (USA)
Remote
2023 July - Current time

Pumice Valley is a small brand of foot and body care products.
Website: www.pumicevalley.com

My responsibilities include the full campaign cycle:

●​ influencer sourcing (USA),
●​ outreach & negotiations,
●​ contracts,
●​ content coordination,
●​ publishing,
●​ and performance reporting.

I developed and executed a micro-influencer strategy (1k–10k followers) for the brand,
delivering 300+ successful collaborations that boosted brand awareness and audience
engagement.
__________
Social Media Coordinator, Feldman Ecopark (Ukraine)
Kharkiv/Remote
2022 March - Current time

Feldman Ecopark is a charitable project of the Oleksandr Feldman International Charity
Foundation. It is the largest non-governmental nature park in Ukraine, home to numerous
important social initiatives for children, adults, animals, and the environment.
Website: feldman-ecopark.com/en

My responsibilities:

●​ social media moderation,
●​ content ideation,
●​ social media communication,
●​ contributing to the development of communication cases,
●​ and participating in the creation of marketing strategies.
__________

Influencer Marketing Specialist, Dr. Moritz (USA)
Remote
2021 July - 2023 May

Dr. Moritz is a small brand of dietary supplements for kids.
Website: moritzlab.com

My responsibilities included the full campaign cycle:

●​ influencer sourcing (USA),
●​ outreach & negotiations,
●​ contracts,
●​ content coordination,
●​ publishing,
●​ and performance reporting.

I developed and executed a micro-influencer strategy (1k–10k followers) for the brand,
delivering 450+ successful collaborations that boosted brand awareness and audience
engagement.

+​ My responsibilities also included social media moderation and content ideation.
__________

Marketing Researcher, CPAY
Remote
2021 September - 2022 December

CPAY is a global crypto payment gateway.
My responsibilities included:

●​ market, competitor, and industry researches;
 ●​ evaluation of competitor products, pricing, positioning, marketing funnels, and
communication strategies;
●​ detailed research reports, insights summaries, and strategic recommendations.
__________

Social Media Manager, Crioxen (USA)
Remote
July 2020 - July 2021

[відкрити контакти](див. вище в блоці «контактна інформація»)

This company offered electronic devices for home use.

My responsibilities included:

●​ content creation and management of the company’s social media accounts targeting
audiences in the United States;
●​ development and implementation of social media strategies aligned with business
goals;
●​ tracking KPIs and monthly reporting;
●​ setting up Facebook advertising campaigns and reporting on their performance;
●​ searching for suitable YouTube influencers and negotiating product review
collaborations with them.
__________

Social Media Manager, Grand Way (USA)
Remote
September 2017 - March 2018

[відкрити контакти](див. вище в блоці «контактна інформація»)

The company is selling EDC gear, tools for crafting/DIY, and equipment for outdoor activities.

My responsibilities included:

●​ content creation and management of the company’s social media accounts targeting
audiences in the United States;
●​ development and implementation of social media strategies aligned with business
goals;
●​ tracking KPIs and monthly reporting.
__________

Social Media Manager, ReformA Beauty Systems (Ukraine)
January 2017 - March 2020

ReformA Beauty Systems is an international brand of professional cosmetics.

reforma.eu

My responsibilities included:
 ●​ content creation and management of the company’s social media accounts targeting
audiences in Ukraine, Europe, and the United States;
●​ development and implementation of social media strategies aligned with business
goals;
●​ tracking KPIs and monthly reporting.
__________

Influencer Marketing Specialist, DF.ORIGINAL (Ukraine)
June 2016 - December 2016

DF.ORIGINAL is an international sportswear brand created in Ukraine.
Website: dforiginal.com/en/

My responsibilities as an Influencer Marketing Specialist included the full campaign cycle:

●​ influencer sourcing (Europe, USA),
●​ outreach & negotiations,
●​ contracts,
●​ content coordination,
●​ publishing,
●​ performance reporting.

For this brand, I delivered 300+ successful Instagram collaborations that boosted brand
awareness and audience engagement.
__________

Administrative Assistant, DX-SYSTEMS (Ukraine)
January 2013 - January 2016

Website: dx-systems.com/en/

DX-SYSTEMS is a Ukrainian manufacturer of medical equipment for functional diagnostics.

My responsibilities included:

preparing and processing contracts, tender documentation, and technical documentation for
manufactured equipment;
maintaining internal documentation and ensuring accuracy and compliance;
investment-related tasks, including market research, presentation development, and internal
data analysis;
managing office administration and daily operational tasks.
__________

Education
August 2016 - February 2017 - STEP IT Academy, Comprehensive Digital Marketing.

2007-2012 - V. N. Karazin Kharkiv National University, Specialist Degree in Law.