Сергій

Serhii Plakhotnyk
Málaga, Spain

[відкрити контакти](див. вище в блоці «контактна інформація»)

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[відкрити контакти](див. вище в блоці «контактна інформація»)

PROFILE
Sales & Business Development Manager with 15+ years of experience across IT, pharma,
retail. Proven record of increasing revenue, expanding client portfolios, and leading high-
performing sales teams (up to 36 people). Skilled in B2B and B2C sales, account
management, upselling, cross-selling, customer success, negotiations, and KPI-driven
strategies. Strong background in CRM systems, lead generation, client retention, and building
long-term partnerships. Adept at using data to drive decision-making and optimize sales
processes for sustained business growth.

WORK EXPERIENCE
Sales Manager – Reviero (IT | Multi-sector Group)

Marbella, Spain | Feb 2025 – Present
• Managed and expanded client relationships post-sale, ensuring long-term retention and
contract renewals.

• Identi ed customer needs and offered tailored solutions, increasing client satisfaction
and service value.

• Supported sales operations, pricing decisions, and KPI tracking across multiple
departments.

• Strengthened communication with clients through meetings, email, phone, and CRM-
driven engagement.

• Generated sales reports, monitored pipeline performance, and improved account
strategies using analytical insights.

• Led a cross-functional team of 14, including Sales, QA, Designers, Developers, and
Product Owner.

• Tools: HubSpot, Google Workspace, Jira, Trello, CRM.
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 Sales & Delivery Manager – Soft Industry Alliance (IT)

Málaga, Spain | Oct 2023 – Feb 2025
• Increased project revenue by 50% through new client acquisition and expansion of
existing accounts.

• Led negotiations, pre-sales activities, proposal creation, and contract discussions.

• Identi ed upselling opportunities and strengthened cooperation with USA and
European clients.

• Developed project vision, commercial proposals, and sales documentation supporting
client decisions.

• Coordinated an 18+ member Agile team to ensure successful delivery and customer
satisfaction.

• Tools: Microsoft Teams, Jira, Zoho, Figma.

Sales & Delivery Manager – EPAM (IT)

Málaga, Spain | May 2022 - Apr 2023
• Supported enterprise sales operations and pre-sales processes.

• Collaborated with sales, HR, and delivery teams to support client acquisition and
engagement.

• Contributed to bid preparation, proposals, and customer communications.

• Tracked team performance and ensured alignment with client expectations.

• Teams: 12–20 specialists.

Business Development Manager – PSV Company (IT)

Cherkasy, Ukraine | Jun 2020 – Jan 2022
• Identi ed new business opportunities and expanded the client base in IT services.

• Prepared commercial offers, negotiated budgets, and closed new projects.

• Increased company revenue by 30% through onboarding new clients and upselling
existing services.

• Managed a 7-person team to ensure effective delivery and customer satisfaction.
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 Project & Sales Manager – InterApteka (Pharmacy Chain)

Cherkasy, Ukraine | 2010 – 2020
• Managed operations and sales across 5 retail locations with monthly revenue
exceeding €100K.

• Negotiated contracts with suppliers and optimized purchasing and pricing strategies.

• Developed local marketing campaigns, resulting in a 25% increase in customer ow.

• Managed a sales and operations team of 36 employees, improving service standards
and pro tability.

Sales Representative – Nycomed

Ukraine Kyiv Ukraine, 2009 – 2010
• Achieved “Best Result of the Year” for exceeding annual sales targets.

• Conducted product presentations, expanded customer base, and launched promotional
initiatives.

EDUCATION
Master's Degree in Pharmaceutical Sciences

Zaporizhzhya State Medical University, Ukraine | 2004

CERTIFICATIONS & COURSES

● AI Tools - Genius (2025)
● Negotiation Skills – Kyiv (2024)
● Time Management – Kyiv (2023)
● Sales Management – EPAM (2022)
● Project Management – Laba (2020)

LANGUAGES
English – Advanced
Ukrainian – Native
Russian – Native
Spanish – Intermediate
French – Intermediate

LICENSES
Driving License Category B
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