Владислав

VLAD
KIM

PAID
ADS T
LIS
E CIA
SP
Looking for a part-time or full-time position as a
Paid Ads Specialist (Meta, TikTok, YouTube Ads)

HI, MY NAME IS

VLAD
KIM
Helping businesses grow with performance-
focused ad campaigns that convert across
Meta, TikTok, YouTube.
Educational
Background
Meta Academy / Meta Blueprint –
Facebook & Instagram Ads

TikTok Business Learning
TikTok Ads

Additional Training – Courses
with Fillatov & Polischuk in
Performance Marketing
Technical
Skills

Meta, TikTok, Google &
YouTube Ads
Technical
Skills

Analytics & Tracking (GA4,
Meta/TikTok Pixels, CAPI)

AI-powered tools for ad copy,
creative & automation
(ChatGPT, Jasper.ai,
AdCreative.ai, MidJourney )
Personal
Skills

I’m data-driven and strategic, always
focusing on measurable results

I’m proactive and independent, yet
collaborate smoothly with any team.
Personal
Skills
I’m adaptable and fast-thinking,
making smart decisions in dynamic
environments.

I’m calm under pressure and make
confident, data-backed decisions

I’m disciplined and structured,
ensuring campaigns run efficiently.
 Work
Experience
→
2022–2023 — Junior Middle Paid Ads
Specialist
Meta & TikTok Ads | E-commerce, Local
Services, Education
Launched profitable campaigns and tested
audiences, creatives, and bidding strategies.
Reduced lead cost by 20–35% through
creative optimization and accurate tracking.
Managed budgets from $1,000 to
$10,000/month.
Set up pixels, conversion events, and GA4
tracking.
Produced UGC-style concepts and ad
creatives that improved CTR to 2–4%.
 Work
Experience

2023–2024 — Middle Paid Ads
Specialist
Meta, TikTok, Google, YouTube |
Service-Based, Healthcare, Beauty,
Real Estate, SaaS
Managed 10+ long-term clients across the US and
EU.
Built full TOF–MOF–BOF funnels for stable and
predictable lead generation.
Lowered CPA by 30–50% within the first 6 weeks
of optimization.
Handled budgets between $5,000–
$40,000/month.
Implemented CAPI, server-side tracking, and
advanced conversion setups.
Launched Google Search, Performance Max, and
YouTube Ads for multi-channel scaling.
 Work
Experience
2024–2025 — Senior Paid Ads Specialist
Full-Funnel Strategy | Multi-Platform Advertising |
Scaling
Took ownership of strategy, analytics, and
profitability for US/EU clients.
Scaled campaigns to $50,000–$80,000/month
while maintaining strong ROAS.
Built systematic testing frameworks for creatives,
audiences, offers, and UGC.
Worked with high-competition niches: healthcare,
legal, eCommerce, B2B.
Leveraged AI tools (ChatGPT, Jasper, AdCreative,
Opus Clip) to enhance creatives and speed up
production.
Delivered transparent reporting and clear growth
plans for clients and teams.
Strengths

Data-Driven & Analytical — I make
decisions based on metrics, not
guesses.

Strategic & Results-Focused — I plan
campaigns that consistently deliver
ROI.

Proactive & Independent — I take
ownership of projects and drive
results without waiting.
Certificates

Meta Blueprint Certification
Facebook & Instagram Advertising

TikTok Business Learning
TikTok Ads & Creative Strategy
Google Ads & YouTube Ads Training
Search, Performance Max, Video
Campaigns

Advanced Performance Marketing
Courses: (Fillatov & Polischuk)
 Key
Achievements

Scaled ad campaigns to $80,000/month while
maintaining high ROAS

Reduced client CPA by 30–50% within the first 6
weeks of campaign optimization

Increased lead quality and conversion rates for SMBs
across Meta, TikTok, Google & YouTube

Built full-funnel marketing systems (TOF–MOF–
BOF) delivering predictable revenue

Developed and tested UGC-style creatives that
boosted CTR up to 4%+

Leveraged AI tools (ChatGPT, Jasper.ai,
AdCreative.ai, MidJourney) to accelerate creative
production and improve campaign performance.
 CASE
STUDIES

Lead Generation (Service-Based
Business, US)

Multi-Channel Scaling (EU
Market)

Creative testing and
optimization
CASE STUDIES
Lead Generation at Scale (Healthcare, US)
Client Type: Healthcare service provider (US market)
Platforms: Meta Ads
Monthly Budget: $25,000
Primary Goal: Reduce CPA while improving lead quality
Challenge
The account was generating leads, but:
CPA was unstable and increasing
Lead quality was inconsistent
Scaling resulted in performance drops
Strategy
I rebuilt the acquisition system from a full-funnel perspective:
Re-structured TOF–MOF–BOF campaigns
Implemented UGC-style creatives focused on problem-solution
messaging
Set up Meta CAPI and optimized conversion events
Introduced a structured creative testing framework
Results
CPA reduced by 46% within 5 weeks
Lead quality improved (higher close rate)
Scaled spend without performance degradation
CASE STUDIES
Multi-Channel Scaling (Service Business, EU)
Platforms: Meta Ads, Google Search, YouTube Ads
Monthly Budget: $40,000
Primary Goal: Build predictable and diversified lead flow
Challenge
Over-reliance on Meta Ads
Rising costs due to competition
No cross-channel attribution
Strategy
Launched Google Search for high-intent demand capture
Used YouTube Ads for TOF demand creation
Unified tracking across platforms using GA4 and server-side
events
Optimized budget allocation based on channel-level
performance
Results
CPA reduced by 38%
Stable lead volume across channels
Improved attribution clarity for scaling decisions
HOW I
WORK
Data-driven decision making
Clear KPIs and performance benchmarks
Systematic testing and optimization
Transparent reporting and communication
Focus on profitability, not vanity metrics
Get in touch
with me!

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