Особисті дані приховані

Shyrokun Serhii
Head of SEO/Team Lead

SEO in Gambling, Crypto, Cybersec, Fintech, Dating, Essay, E-commerce, News, and
more.

Contact info
📍 Lisbon, Portugal
📞 [відкрити контакти](див. вище в блоці «контактна інформація»)
📧 [відкрити контакти](див. вище в блоці «контактна інформація»)
Telegram: @seo0nly

Professional Summary
Results-driven SEO Leader with over 19 years of experience architecting and executing organic
growth strategies for high-competition verticals, including Gambling, Crypto, Fintech, and
E-commerce. Proven track record of building high-performing SEO teams from scratch, scaling
organic traffic from zero to over 1 million monthly visits, and driving ROI in challenging US, EU, and
CIS markets. Expert in full-stack technical SEO, data-driven content marketing, and large-scale
project management.

Core Competencies

SEO Strategy & Execution Technical SEO Audits High-Competition Niches

Team Leadership & Training International SEO (US, EU) Content Marketing & PR

Gambling & iGaming SEO Cryptocurrency & Fintech SEO Link Building at Scale

Data Analysis & Forecasting Automation & Process Design ROI-Focused Optimization
Professional Experience

Freelance / SEO Consultant | Remote Feb 2022 – Present
●​ Provide strategic SEO consulting for clients in Crypto, Gambling, Fintech, and E-commerce,
leading to an average organic traffic growth of 150% within the first 12 months.
●​ Act as an outsourced Head of SEO, developing growth roadmaps, building and managing
remote teams, and overseeing execution to achieve client business goals.
●​ Specializing in Local SEO for the US market, improving Google Maps rankings and local
pack visibility for service-area businesses.

Head of SEO | FinTech/Crypto Company (NDA) Jun 2021 – Feb
2022
●​ Engineered and executed the complete SEO strategy for a new cryptocurrency content
project, scaling organic traffic from 0 to 700,000+ monthly visits in 8 months in the US
market.
●​ Built the company's SEO department from the ground up, hiring and training a team of 5
specialists in content, technical, and off-page SEO.
●​ Coordinated with PR and Content departments to align strategies, resulting in a 40%
increase in referring domains and top-tier media placements.
●​ Developed traffic forecasting models that improved budget allocation and resource planning
accuracy by 30%.

Head of SEO | Gambling Company (NDA) | Kyiv, Ukraine Mar 2018
– Jun 2021
●​ Led all SEO initiatives for a leading US-facing iGaming platform, capturing top-3 rankings
for high-value keywords like "best online casino" and "play slots for real money".
●​ Grew organic traffic by over 1,200% over three years, establishing the brand as a dominant
player in the US online gambling market.
●​ Managed a multi-million dollar annual SEO budget, consistently delivering a positive ROI
through strategic link acquisition and content production.
●​ Oversaw a team of 15+ SEO specialists, copywriters, and outreach managers.
Head of SEO | Booking Health GmbH | Bonn, Germany Sep 2017 –
Mar 2018
●​ Restructured the company's international SEO strategy for medical tourism, targeting the
USA, EU, and Asian markets.
●​ Implemented a new content development workflow and trained the marketing team, which
increased content production efficiency by 50%.
●​ Coordinated the launch of new content projects and managed the promotion of the
corporate YouTube channel.

Head of SEO | ArtWeb.ua | Kyiv, Ukraine Mar 2016 – May 2017
●​ Directed the SEO department of a marketing agency, overseeing strategies for a portfolio of
50+ client projects.
●​ Developed and implemented new SEO methodologies and business processes, increasing
department efficiency and client retention by 25%.
●​ Provided VIP client consulting, creating long-term business promotion strategies that
consistently exceeded traffic and revenue targets.
●​ Conducted internal training and SEO experiments to keep the team ahead of algorithm
changes.

Senior SEO Specialist | Internet company LevelUP | Kyiv, Ukraine
Apr 2014 – Feb 2015
●​ Managed a portfolio of SEO projects under a strict NDA within highly competitive niches
(Gambling, Dating, E-commerce, Essay) for US and CIS markets.
●​ Executed advanced off-page and on-page strategies tailored to diverse project
requirements to drive organic growth and monetization.

Middle SEO Specialist | SeoMarket | Kyiv, Ukraine Mar 2013 – Apr
2014
●​ Developed and implemented promotional strategies for key agency clients, leading to
measurable improvements in search rankings and organic traffic.
●​ Conducted comprehensive technical and content audits for new enterprise-level clients to
identify critical growth opportunities and create a strategic roadmap.
●​ Created and executed SERM (Search Engine Reputation Management) campaigns to
improve brand perception for clients.
●​ Mentored junior specialists, setting tasks and monitoring the quality of execution to ensure
alignment with client goals.
CEO / Founder | Web-agency Kauroff.com | Poltava, Ukraine Aug
2006 – Feb 2013
●​ Founded and managed a full-service web agency, growing it from a startup to a profitable
business over 6.5 years by overseeing all operational, strategic, and financial aspects.
●​ Directed end-to-end client project lifecycles, from initial strategy, budget planning, and
semantic core development to execution and performance analysis.
●​ Pioneered early SEO promotion strategies for clients in Google and Yandex, building
foundational expertise in link building, usability analysis, and direct advertiser management.

Skills
●​ SEO & Analytics: Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search
Console, SimilarWeb, Majestic, Moz, Gemini Pro, ChatGPT, Preplexity.
●​ Marketing & Strategy: International SEO, Technical SEO, Content Strategy, Link Building,
Digital PR, SERM, Crowd-Marketing, ASO, Basic PPC.
●​ Project Management: Jira, Trello, Asana, Notion.
●​ Languages: English (Intermediate), Russian (Native), Ukrainian (Native).

Education

National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"

Master's Degree in Mechanical Engineering