Дарія

DARIA VASYLENKO
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Phone: UA: [відкрити контакти](див. вище в блоці «контактна інформація») DE: 01741003793
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY
A creative and results-oriented Marketer with previous experience in developing email marketing
strategies, content curation, and LinkedIn social media marketing for B2B IT companies. Recently
obtained a master's degree in International Marketing, Management, and Entrepreneurship. Skilled in
preparing marketing strategies for various communication channels with a high level of responsibility for
results and metrics. Looking for a position in Demand Generation, Content Marketing, or Digital
Marketing.
WORK EXPERIENCE
Working Student Content Marketing, HYPE Innovation Jan 2023 - Nov 2025
Led end-to-end planning, creation, and optimisation of Monthly Subscriber and Product
Newsletters. since taking ownership in the area increased Open Rate of the Monthly Newsletter
from 13.65% to 26.69% by implementing A/B testing and audience personalization.
Managed brand presence across English and German LinkedIn pages. Developed content
strategy, produced visual and written assets to align with product releases, events and
company’s priorities.
Curated blog articles, designed gated white papers and reports. Managed content posting and
built high-performing landing pages and email workflows via HubSpot to generate and nurture
marketing-qualified leads (177 leads generated in a year).
Coordinated the Customer Advocacy program. Developed strategy, messaging, and outreach
campaigns that increased client reviews on G2 and Gartner Peer Insights by 233% compared to
the last year.

Working Student, cruisewatch Oct 2021 - Dec 2022
Maintained the company page on LinkedIn. built and executed a content plan, curated visual and
written posts.
Supported the CEO in daily operational tasks, including SEO performance reporting, email
drafting, and data research to support strategic decisions.
Conducted competitor research on travel industry players, with a focus on their participation in
trade shows and exhibitions. Created structured reports to provide summaries of findings.
Assisted in improving website visibility by identifying keyword opportunities and monitoring
ranking performance in Google Search Console.

EDUCATION
Master of Science in International Marketing, Management, and Mar 2023 - Sep 2025
Entrepreneurship
Otto-von-Guericke University Magdeburg
Thesis on "Quantitative Empirical Study: Diversity, Equity, and Inclusion in German Non-Profit
Organizations”. Grade: 1,5 (Max: 1,0; Min: 5,0)

Bachelor of Science in International Business and Economics Sep 2019 - Feb 2023
Otto-von-Guericke University Magdeburg
Thesis on "Literature review on risk measures of cryptocurrencies' returns". Grade: 1,3 (Max: 1,0;
Min: 5,0)
ADDITIONAL INFORMATION
Digital & Content Marketing:
Email Marketing Strategy · Content Creation · Social Media Marketing (LinkedIn B2B) · SEO Optimization
· Lead Generation & Nurturing · A/B Testing · Newsletter Management · Campaign Analytics · Customer
Advocacy Programs (G2, Gartner Peer Insights) · Event Marketing Support

Analytical & Strategic Skills:
Marketing Data Analysis · KPI Tracking & Reporting · Segmentation & Personalization
· Content Performance Optimization · Market & Competitor Research

Tools & Platforms:
HubSpot Marketing Hub · Mailchimp · Google Search Console · Canva · Microsoft Office Suite · LinkedIn
Campaign Management · R Statistical Software · Asana Work Management Platform · GetResponse

Soft Skills:
Creativity · Analytical Thinking · Cross-Team Collaboration · Clear Communication (English, German,
Ukrainian) · Attention to Detail · Time Management · Adaptability · Proactive Learning

Languages:
English · German · Ukrainian