Oleksii

Oleksii Popov
Warsaw, Poland; [відкрити контакти](див. вище в блоці «контактна інформація»);

Soft Skills:
• Attention to detail
• Project management
• Time management
• Problem-solving
• Communication & collaboration

Skills:
• Domain warm-up and deliverability management
• Data-driven optimization of email marketing metrics (conversions, engagement, retention)
• Email Campaign Strategy & Execution
• Managing sender score and IP reputation for ensure inbox placement
• CRM Lifecycle Segmentation & Personalization
• A/B Testing
• Designing email templates
• Email Campaign Management

Experience:

EPC Network

Email Marketing Specialist
Period: December 2024 – December 2025

Responsibilities:

• Maintaining and improving key email metrics (open rate, CTR, unsub rate, spam rate, bounce rate, etc.)
• Analyzing of the structure and messages sent as email campaigns
• Audience segmentation (CRM) and targeting based on behavioral data
• A/B testing for subject lines, creatives, and send times
• Basic HTML codding for email templates
• Automation workflows setup and optimization (welcome emails funnel & trigger campaigns)
• Collaboration with design and content teams to align with brand identity
• Analyze competitive email campaigns.

Achievements:
• Increased open rate by 10-20% through A/B testing
• Avoided bounce and spam rates by implementing domain warming and list hygiene strategies
• Warm Uped multiple ESPs and domains simultaneously for high-volume affiliate sends (80-100k+ emails/day)

ESP experience:
• Salesforce Exacttarget
• Adobe Marketo
• Iterable
• BlueShift
• ActiveCampaign
• Moengage
• Remarkety

Domain Managing Services experience:
• Cloudflare
• NameCheap
• GoDaddy
• Cpanel
• WordPress

Services experience:
• Canva
• LookerStudio
Google Sheets