Nataliya

Nataliya Sergienko
[відкрити контакти](див. вище в блоці «контактна інформація»)
e-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY OF QUALIFICATIONS

Experience in marketing planning and communication; Development and management of nationwide
communication campaigns; Cross functional projects management and coordination; 5+ years managerial experience; Reporting and Presentation.
SKILLS

• Marketing Planning, Implementation and Control • Budget management • Market Research and Competitors’ analysis • Trade marketing • Events management and Sponsorship • PR • New Product launching • Digital Marketing

P r o f e s s i o n a l e x p e r i e n c e

Currently employed with B2B iGaming provider
NDA

Tenda Ukraine (B2C market, WiFi equipment)March 2018 – March 2022
Marketing manager
Key Responsibilities:
• marketing communication strategy devising, implementation, control and reporting;
• online advertising planning, preparing and launching to support Brand awareness (FB, Google and Youtube channel);
• sales promo: planning, control and reporting;
• social media management: posting, lottery etc.;
• content creation for social media
• communication with bloggers for video and online product reviews;
• stock and sales analysis and follow up;
• POSM and giveaways for partners order from production houses;

Smart Buy (Digital and Home appliances)
Marketing Director July 2014 – March 2018
Key Responsibilities:
• SEO and e-mail marketing (mailchimp);
• web site content management;
• internet campaigns planning and implementation (Google PPC, GDN);
• web site analytics (Google Analytics, Similarweb);
• end-consumer promo planning, implementation and results measurement;
• Google Search Console, Google Analytics, Yandex Metrika,
• Budget Planning and control;

ABB Ltd. (B2B market)
Country Marketing Communication & PR Manager October 2012 – January 2014
Key Responsibilities:
• Marketing Communication Strategy development and implementation in line with Business Strategy;
• Consolidated Annual MarCom & PR Plan development and implementation including Divisions/BUs;
• Sponsorship and event management;
• Research planning and implementation (Brand awareness research, Net Promoters Score);
• MarCom & PR Annual Budget Planning and control;
• Internal communication management;
• MarCom & PR Annual Budget Planning and control across all Business Units;
• CSR strategy development and implementation;
• Liaison with NGO & Professional associations;
• team management, motivation & development.

Pegas-SK (Home appliance)
Marketing Manager December 2010- June 2012
Key Responsibilities:
• Management & coordination of all marketing activities of assigned products;
• Management the development of marketing programs in order to increase revenue and target margins;
• Market trends study and analysis in order to deliver recommendations to Category managers as for Sell-in;
• Co-op marketing activities with vendors and Clients (sales promo, shops display, events, incentive schemes etc.) within agreed budgets;
• Cross-functional cooperation with other teams in order to secure growth of assigned products.
• Monitoring, review and reporting on all marketing activity and results to the Top management.
• Management and coordination of all marketing staff and activities.

E d u c a t i o n

CIM (Chartered Institute of Marketing)
Professional Diploma in Marketing 2010 – 2014

Kyiv State Linguistic University
Major: English 2005-2010