Поліна

G R EET IN G S, I A M P O L IN A

Experienced and creative SMM Team Lead with over 5 years of experience in social
media strategy, team coordination, and brand storytelling. Skilled in working with
NGOs, cultural institutions, and international projects. Known for generating fresh,
relevant ideas and turning them into engaging, visual-first content plans.
Comfortable leading SMM teams, coordinating design and copy processes, and
taking full ownership of client pages. Strong analytical mindset, with the ability to
read trends and adjust strategies in real time.

SK IL L S

Social Media Strategy & Content Planning
Community Growth & Engagement
Creative Briefing & Visual Direction
Analytics & Content Performance Review
Copywriting (Ukr/Eng) & Tone Adaptation
Client Communication & Team Leadership

POLINA
Tools: Canva, Trello, Meta Business Suite, Google Workspace, Notion

W O R K EX P ER IEN C E

MALETS COMMUNICATION MANAGER
NGO Legue of social workers of Ukraine - Kyiv/Zhytomyr, Ukraine
SMM TEAM LEAD | Sep 2025 – nowadays
Built brand voice and visual identity from scratch
CONTENT STRATEGIST |
Grew Facebook community to 500+ engaged followers in 2 month
COMMUNITY BUILDER Built Tone of Voice
Creating a communicatiom strategy
COMMUNICATION & SMM LEAD
Ukreate Hub – Vilnius, Lithuania
Dec 2023 – August 2025
Built brand voice and visual identity from scratch
CONTACTS Grew Facebook community to 1,000+ engaged followers
📍 Zhytomуr, Ukraine (open to remote / Kyiv Led SMM volunteer team; delegated tasks, reviewed content
meetings) Adapted content strategies to fit diaspora audience needs
📞 [відкрити контакти](див. вище в блоці «контактна інформація») SO C IA L M ED IA M A N AG ER
📞 [відкрити контакти](див. вище в блоці «контактна інформація») (WatsApp, Telegram)
📧 [відкрити контакти](див. вище в блоці «контактна інформація») | Uk ra i n o s Ce nt ra s – V i l n i u s , L i t h u a n i a
Fe b 2 0 2 3 – Oc t 2 0 2 3
[відкрити контакти](див. вище в блоці «контактна інформація») Grew Fa ce b o o k co m m u n i t y to 3 , 0 0 0 +
🔗 LinkedIn Profile Deve l o p e d co nte nt c a l e n d a rs a n d m a n a ge d v i s u a ls
Co l l a b o rate d w i t h p a r t n e rs a n d a l i g n e d to n e of vo i ce
Im p rove d e n g a ge m e nt t h ro u g h c u l t u ra l a n d e m ot i o n a l s to ry te l l i n g

CONTENT & CREATIVE WRITER (FREELANCE)
R EC O M ЕN D A T IO N S NGOs & Cultural Projects
2018 – 2022
Sandra Adomavičiūtė
Wrote storytelling content for campaigns and educational programs
Director, Open Lithuania Foundation
📧 [відкрити контакти](див. вище в блоці «контактна інформація»)
Created texts aligned with humanitarian and creative goals

ED U C A T IO N & A C H IEV EM EN T S

L A N G U A G ES
CULTURAL STUDIES
English - C1
Ostroh Academy National University – Ukraine
Ukrainian - native
2016 – 2019
Lithuanian - A2
ACHIEVEMENTS

Created and managed SMM strategies for projects with 1K–3K organic
community growth
Launched speech at NATO summit in Vilnius 2023
Led creative teams (copy + design) for social impact campaigns
Recognized by UNESCO and Ministry of Culture of Lithuania for storytelling